disconnected Archives - Campaign Middle East https://campaignme.com/tag/disconnected/ Thu, 06 Mar 2025 10:44:18 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png disconnected Archives - Campaign Middle East https://campaignme.com/tag/disconnected/ 32 32 Omnichannel ads 1.5x↑ persuasive, drive 1.9x↑ brand affinity than multichannel https://campaignme.com/omnichannel-ads-1-5x%e2%86%91-persuasive-drive-1-9x%e2%86%91-brand-affinity-than-multichannel/ Thu, 06 Mar 2025 05:00:36 +0000 https://campaignme.com/?p=97449 The real power of omnichannel advertising has been revealed in a recent study conducted by The Trade Desk, in partnership with PA Consulting and Brainsights. The study explore consumer engagement with omnichannel campaigns, compared to disconnected multichannel ones, and the opportunities these present to brands. The survey found that omnichannel campaigns which integrate multiple channels outperform disconnected […]

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