Dimple Dinesh Archives - Campaign Middle East https://campaignme.com/tag/dimple-dinesh/ Mon, 15 Nov 2021 07:03:51 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Dimple Dinesh Archives - Campaign Middle East https://campaignme.com/tag/dimple-dinesh/ 32 32 A peek into the marketer’s evaluation toolbox. What should I use? By Meta’s Dimple Dinesh https://campaignme.com/a-peak-into-the-marketers-evaluation-toolbox-what-should-i-use-by-metas-dimple-dinesh/ Thu, 11 Nov 2021 11:39:25 +0000 https://campaignme.com/?p=42570 Developments in knowledge and processing power give modern marketers an array of tools to optimize for effectiveness and minimize excessive spending of their budgets. As marketers are continuously challenged within their organizations to prove that activity is driving revenue, they can select from many available tools to do so – Marketing Mix Modeling, Attribution, Causal […]

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]]> MMM Re-Discovered! By Facebook’s Dimple Dinesh https://campaignme.com/mmm-re-discovered-by-facebooks-dimple-dinesh/ Thu, 24 Dec 2020 06:00:05 +0000 https://campaignme.com/?p=31231 No one could have predicted what 2020, the most awaited year ever, had in store for us, from a global pandemic to profound tremors within the digital media industry. The clamour around stricter data protection laws and anti-tracking policies has hit our industry in extraordinary ways. As a result, and the same way we are […]

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