Digitas ME Archives - Campaign Middle East https://campaignme.com/tag/digitas-me/ Thu, 05 Feb 2026 22:51:40 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Digitas ME Archives - Campaign Middle East https://campaignme.com/tag/digitas-me/ 32 32 KitKat offers employees fake Teams calls to enjoy uninterrupted breaks https://campaignme.com/kitkat-offers-employees-fake-teams-calls-to-enjoy-uninterrupted-breaks/ Thu, 05 Feb 2026 04:00:02 +0000 https://campaignme.com/?p=115611 KitKat is back – doing what it does best since 1957 – giving people a better break. This time, it’s quite literal. Despite long days at the office, crazy deadlines and the non-stop work hustle culture, employees barely ever get uninterrupted breaks. Considering itself the champion of breaks, KitKat decided to intervene. “With 80 per […]

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]]> Marketing transformation from “buy our stuff” to “we get you” https://campaignme.com/marketing-transformation-from-buy-our-stuff-to-we-get-you/ Thu, 11 Jul 2024 06:53:30 +0000 https://campaignme.com/?p=87005 Transformation – It’s a simple word that in a broad sense involves people making pivotal decisions for brand and marketing in an effort to empower organisations, build the right teams with the right culture, manage media channels, adopt the right technologies, innovate to solve real problems efficiently, and ultimately ensure excellent digital and customer experiences. […]

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]]> The impact of data-driven customer journeys cannot be overstated https://campaignme.com/the-impact-of-data-driven-customer-journeys-in-the-region-cannot-be-overstated/ Mon, 12 Feb 2024 14:00:52 +0000 https://campaignme.com/?p=76437   Well, more about your data, your signals, your behaviour and the ability to influence (or compliment) your decisions but I guess that is still about you. More clients we are talking to are referencing their ‘customer-centric’ digital strategies, which means that brands have pushed the envelope in terms of appreciating that elevating the experience […]

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]]> Biggest movers and shakers across the industry in 2023 https://campaignme.com/biggest-movers-and-shakers-across-the-industry-in-2023/ Thu, 28 Dec 2023 06:00:45 +0000 https://campaignme.com/?p=74144 1 The Cannes Lions International Festival of Creativity announced Impact BBDO’s Ali Rez as the first jury president from the MENA region.  Rez was appointed as the the Print & Publishing Lions Jury President as a part of the Lion’s 2023 jury president line-up for its 70th edition. 2 Dubai Lynx, MENA’s Festival and Awards […]

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]]> Publicis Groupe appoints new Digitas CEO https://campaignme.com/kareem-monem-appointed-as-digitas-ceo/ Thu, 01 Jun 2023 08:57:40 +0000 https://campaignme.com/?p=62473 Publicis Groupe Middle East has announced the appointment of Kareem Monem as Chief Executive Officer for Digitas ME, the marketing transformation agency. Monem will aim to accelerate the agency’s growth by connecting data-driven insights, creative experiences and innovative technologies to deliver unparalleled hyper experiences between brands and consumers.​ Commenting on the appointment Bassel Kakish, Group CEO for Publicis […]

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