digital platforms Archives - Campaign Middle East https://campaignme.com/tag/digital-platforms/ Thu, 14 May 2026 11:54:53 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png digital platforms Archives - Campaign Middle East https://campaignme.com/tag/digital-platforms/ 32 32 PublisHer, Motivate Media Group create PublisHer Pathways internship programme https://campaignme.com/publisher-motivate-media-group-create-publisher-pathways-internship-programme/ Wed, 13 May 2026 08:36:11 +0000 https://campaignme.com/?p=121955 PublisHer and Motivate Media Group have formed a partnership to establish PublisHer Pathways, a four-week immersive internship programme to address the gap between academic preparation and the realities of working inside a media company. The agreement, signed by HH Sheikha Bodour Al Qasimi, Founder of PublisHer and Ian Fairservice, Managing Partner and Group Editor-in-Chief of Motivate […]

The post PublisHer, Motivate Media Group create PublisHer Pathways internship programme appeared first on Campaign Middle East.

]]> How Saudi Arabia’s Gen Z are redefining the future of sports and entertainment: report https://campaignme.com/how-saudi-arabias-gen-z-are-redefining-the-future-of-sports-and-entertainment-report/ Tue, 28 Apr 2026 07:38:26 +0000 https://campaignme.com/?p=121152 Dentsu Sports International (DSI) has released a new report titled KSA Youth PowerPlay, which explores how Saudi Arabia’s Gen Z population is reshaping the pace, identity and commercial future of sport and entertainment in the Kingdom. Drawing on insights from Dentsu Sports Analytics’ Decoding 360 study of more than 30,000 sports fans globally, alongside regional […]

The post How Saudi Arabia’s Gen Z are redefining the future of sports and entertainment: report appeared first on Campaign Middle East.

]]> Seen is not the same as remembered https://campaignme.com/seen-is-not-the-same-as-remembered/ Mon, 06 Apr 2026 04:30:10 +0000 https://campaignme.com/?p=118643 For decades, the outdoor advertising (OOH) industry has been anchored to a single metric: traffic volume. Highways became the gold standard. More cars meant more eyes, more eyes meant more value, and more value justified premium rates. The logic was clean, scalable, and easy to sell. But in 2026, that logic is showing its age. […]

The post Seen is not the same as remembered appeared first on Campaign Middle East.

]]> The vital role of advertising in times of uncertainty https://campaignme.com/the-vital-role-of-advertising-in-times-of-uncertainty/ Tue, 17 Mar 2026 06:20:57 +0000 https://campaignme.com/?p=117910 Periods of uncertainty naturally shift how people interact with the world around them. When events unfold quickly, most of us turn to the internet first to understand what is happening, what the latest government advice is and how the economy may be affected. And when we are not actively following the news, many of us […]

The post The vital role of advertising in times of uncertainty appeared first on Campaign Middle East.

]]> Etihad Rail proves competitive benefit of rail freight for bulk and high-volume cargo https://campaignme.com/etihad-rail-proves-competitive-benefit-of-rail-freight-for-bulk-and-high-volume-cargo/ Tue, 24 Feb 2026 04:13:21 +0000 https://campaignme.com/?p=116790 Etihad Rail has launched a business-to-business (B2B) national awareness campaign designed to encourage logistics providers, manufacturers and heavy industry to shift the transport of long-haul and bulk goods from road to rail.  Addressing the pressures that the logistics and transport industry is facing, including congestion, cost volatility, reliability and the need to scale efficiently, Etihad […]

The post Etihad Rail proves competitive benefit of rail freight for bulk and high-volume cargo appeared first on Campaign Middle East.

]]> BEL, HAVAS Creative link with local chefs for Kiri Ramadan campaign https://campaignme.com/bel-havas-creative-link-with-local-chefs-for-kiri-ramadan-2026-campaign/ Thu, 12 Feb 2026 06:05:22 +0000 https://campaignme.com/?p=116125 Groupe BEL – a major player in the cheese, fruit and plant-based snacking segment known for recognised brands such as The Laughing Cow, Babybel, Kiri, Boursin and Pom’Potes, among others – has released its ‘Kiri Ramadan 2026’ campaign in partnership with HAVAS Creative. Intended to elevate Kiri’s perceived premium value within a highly competitive category, […]

The post BEL, HAVAS Creative link with local chefs for Kiri Ramadan campaign appeared first on Campaign Middle East.

]]> Levi’s remains ‘fit for moment, fit for life’ during Ramadan 2026 https://campaignme.com/levis-remains-fit-for-moment-fit-for-life-during-ramadan-2026/ Tue, 10 Feb 2026 13:30:48 +0000 https://campaignme.com/?p=115975 Levi’s, the clothing company known for its durable denim and jeans lines, has gone live with its Fit For Life – Season 3 campaign, aiming to strengthen its relevance during Ramadan. The brand aims to continue owning the casualwear space, a category often overlooked during the season – with most of the brands focusing on […]

The post Levi’s remains ‘fit for moment, fit for life’ during Ramadan 2026 appeared first on Campaign Middle East.

]]> The year ahead for integrated communications https://campaignme.com/the-year-ahead-for-integrated-communications/ Thu, 05 Feb 2026 08:15:00 +0000 https://campaignme.com/?p=115663 I am one of the 400 million streamers of Doechii’s Anxiety on Spotify. Don’t get me wrong. I don’t feel like an ‘elephant is standin’ on me’ but I can feel its weight on the marketing communications (MarCom) industry. Listen to the chatter: We either have cautiously optimistic predictions of a moderate growth era or […]

The post The year ahead for integrated communications appeared first on Campaign Middle East.

]]> Ford MENA’s Marketing Director reveals strategic rollout of new brand platform https://campaignme.com/ford-menas-marketing-director-reveals-strategic-rollout-of-new-brand-platform/ Tue, 27 Jan 2026 14:00:13 +0000 https://campaignme.com/?p=115123 Ford MENA recently rolled out its new brand platform ‘Ready. Set. Ford.’ (RSF), marking a significant evolution in Ford’s brand identity. Going far beyond a tagline, the new brand platform was intended to position the brand as an ‘enabler of every journey’ both on the road and in life. Campaign Middle East spoke to Andrew […]

The post Ford MENA’s Marketing Director reveals strategic rollout of new brand platform appeared first on Campaign Middle East.

]]> flynas ‘Find My View’ turns window seats into ‘world’s best show’ https://campaignme.com/flynas-find-my-view-turns-every-window-seat-into-the-worlds-best-show/ Tue, 27 Jan 2026 13:55:39 +0000 https://campaignme.com/?p=115136 While most airlines talk about destinations. flynas chose to reinvent the journey itself. With its latest ‘Find My View’ campaign, Saudi Arabia’s leading low-cost carrier is giving passengers the power to choose more than a seat number. They can now choose their view, powered by AI. Created in partnership with VML Riyadh, ‘Find My View’ […]

The post flynas ‘Find My View’ turns window seats into ‘world’s best show’ appeared first on Campaign Middle East.

]]>