digital marketing Archives - Campaign Middle East https://campaignme.com/tag/digital-marketing/ Wed, 03 Jun 2026 05:53:43 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png digital marketing Archives - Campaign Middle East https://campaignme.com/tag/digital-marketing/ 32 32 Dubai-based Amphora Marketing expands global footprint with launch in Spain https://campaignme.com/dubai-based-amphora-marketing-explans-global-footprint-with-launch-in-spain/ Wed, 03 Jun 2026 05:50:59 +0000 https://campaignme.com/?p=122812 Dubai-based architecture and design (A&D)-focused marketing consultancy Amphora has officially launched in Spain. The expansion marks a significant milestone as the firm bridges its extensive Middle Eastern expertise with Europe’s dynamic design market. Founded in 2023 by Spanish entrepreneur and marketing consultant Miriam Llano, Amphora has quickly established itself as one of the few agencies […]

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]]> Omnicom Media, Tapper link up to boost campaign performance integrity for clients https://campaignme.com/omnicom-media-tapper-link-up-to-boost-campaign-performance-integrity-for-clients/ Mon, 25 May 2026 09:56:03 +0000 https://campaignme.com/?p=122530 Omnicom Media has revealed a strategic partnership with Tapper, a preferred traffic quality platform, aimed at strengthening campaign governance and performance integrity across its client portfolio by independently monitoring and blocking invalid traffic in real time. The partnership has already delivered significant results, with Al-Futtaim Electric Mobility/BYD seeing a 25.4 per cent increase in conversion rate […]

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]]> Industry Snapshot: Set trends from Saudi Arabia https://campaignme.com/inudstry-snapshot-set-trends-from-saudi-arabia/ Thu, 21 May 2026 12:53:09 +0000 https://campaignme.com/?p=122377 TBWA\RAAD Saudi Arabia’s Dany Aouad on rising client expectations, building stronger account talent, and why Saudi brands need to embrace real disruption and set trends. How have Saudi client expectations changed in the last two years? The Saudi market has accelerated tremendously, and so have client expectations. The shift from traditional advertising services to tech-enabled, […]

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]]> Instagram Instants signals the end of the over-curated feed https://campaignme.com/instagram-instants-signals-the-end-of-the-over-curated-feed/ Wed, 20 May 2026 08:02:34 +0000 https://campaignme.com/?p=122253 Instagram’s new Instants feature may look like another disappearing-photo tool, but it’s more useful to read it as a cultural correction. For years, social media rewarded the polished version of life. The grid became a shopfront. Stories became daily broadcast slots. Reels became the reach engine. Even casual posts began to feel like campaign assets. […]

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]]> Saudi Report 2026: When marketing was built to beautify, not lead https://campaignme.com/saudi-report-2026-when-marketing-was-built-to-beautify-not-lead/ Fri, 15 May 2026 07:25:18 +0000 https://campaignme.com/?p=122093 One of the hardest and saddest things about marketing today is that everything can look perfect while achieving nothing. Some marketing teams operate with clear calendars. The content goes out on schedule, the events are neatly covered, and the numbers in the reports are green. They are busy and their work looks perfect, but they […]

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]]> Ruder Finn group launches RF Thunder in MENA https://campaignme.com/ruder-finn-group-launches-rf-thunder-in-mena/ Tue, 12 May 2026 10:06:05 +0000 https://campaignme.com/?p=121887 The Ruder Finn group has launched RF Thunder, an insights-driven communications consultancy in the MENA region. The launch marks a strategic expansion to support the region’s rapidly scaling SMEs, fast-evolving economic landscape, challenger brands, and high-growth businesses. Bianca Riley has been appointed General Manager to lead the new agency arm. The launch comes as the […]

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]]> Praxis Advertising launches a specialised division for high-impact education marketing https://campaignme.com/praxis-advertising-launches-division-specialised-in-high-impact-education-marketing/ Fri, 08 May 2026 02:15:28 +0000 https://campaignme.com/?p=121739 Praxis Advertising, an integrated communications and marketing agency, has launched Praxis Edge, a new division dedicated exclusively to the education sector. Designed as a fully integrated partner for institutions, Praxis Edge brings together marketing, brand strategy, and physical environment design to shape how institutions are seen, experienced, and ultimately chosen. The launch comes at a […]

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]]> Sitecore picks Mohammed AlThaher as Regional Vice President for Middle East and Africa https://campaignme.com/sitecore-picks-mohammed-althaher-as-regional-vice-president-for-middle-east-and-africa/ Wed, 06 May 2026 11:25:00 +0000 https://campaignme.com/?p=121573 Sitecore, a global leader in AI-enabled digital experience software, has appointed Mohammed AlThaher as its Regional Vice President for the Middle East and Africa. With more than two decades of experience in large-scale digital transformations, digital marketing and, most recently, AI, AlThaher will be tasked with accelerating Sitecore’s growth across the region, expanding its channel […]

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]]> FEER McQUEEN enters the UAE, brings 15 years of ‘uncontained creativity’ from Beirut to Dubai https://campaignme.com/feer-mcqueen-enters-the-uae-brings-15-years-of-uncontained-creativity-from-beirut-to-dubai/ Mon, 23 Mar 2026 05:00:14 +0000 https://campaignme.com/?p=118009 FEER McQUEEN, an ‘uncontained’ creative and technology agency, has officially launched its Dubai office, marking a significant milestone in its regional expansion and reinforcing its presence across the GCC region. FEER McQUEEN delivers an integrated offering spanning strategy, performance marketing, branding, advertising, digital marketing, innovation, studio production, animation and visualisation, public relations, and events, bringing […]

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]]> Brandcare Digital expands to meet Abu Dhabi demand for digital marketing services https://campaignme.com/brandcare-digital-expands-to-meet-abu-dhabi-demand-for-digital-marketing-services/ Tue, 10 Mar 2026 03:30:53 +0000 https://campaignme.com/?p=117523 Brandcare Digital, a Dubai-based SEO agency, has expanded its operations into Abu Dhabi in response to a significant uptick in demand for high-end digital transformation and search engine optimisation services across the capital’s burgeoning business sectors. As Abu Dhabi continues to solidify its position as a global hub for innovation and commerce, local enterprises are […]

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