digital industry snapshot Archives - Campaign Middle East https://campaignme.com/tag/digital-industry-snapshot/ Mon, 13 Mar 2023 11:37:03 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png digital industry snapshot Archives - Campaign Middle East https://campaignme.com/tag/digital-industry-snapshot/ 32 32 Digital Industry Snapshot: Impact’s Ana Júlia de Oliveira https://campaignme.com/digital-industry-snapshot-impact-bbdos-ana-julia-de-oliveira/ Mon, 13 Mar 2023 11:29:05 +0000 https://campaignme.com/?p=58806 How did the digital ecosystem change last year? Quite simply, it has become more complicated. Web 3.0, NFTs, cryptocurrencies, metaverse and blockchain have increasingly captured the interest of people and brands. However, buzz aside, most of them are too theoretical for brands and end users to wrap their heads around. Although they are still widely […]

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]]> Digital Industry Snapshot: Mindshare’s Abdallah Safieddine https://campaignme.com/digital-industry-snapshot-mindshares-abdallah-safieddine/ Fri, 10 Mar 2023 05:45:21 +0000 https://campaignme.com/?p=58728 How did the digital ecosystem change last year? We saw both systemic and incremental changes. For example, there was much greater demand for effective measurement and maturity in e-commerce-related solutions. There’s also been increasing growth and sophistication and advances in the creator economy driven by web 3.0, as well as emergent premium streamers. We also […]

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]]> Digital Industry Snapshot: Reprise’s Stuart Mackay https://campaignme.com/digital-industry-snapshot-reprises-stuart-mackay/ Tue, 07 Mar 2023 10:56:04 +0000 https://campaignme.com/?p=58563 How did the digital ecosystem change last year? 2022 saw a willingness from clients to want to understand customer behaviour in more detail either through their own data or through measurement and analytics tools such as Google Analytics (GA4), Adjust, Glassbox and Quantum Metric. This bodes well for consumers as brands now take this critical […]

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]]> Digital Industry Snapshot: Inhype’s Jad Gosen https://campaignme.com/digital-industry-snapshot-inhypes-jad-gosen/ Wed, 08 Feb 2023 10:42:08 +0000 https://campaignme.com/?p=57857 There are certain questions we hear more often than others. The most frequent is whether to invest in content creators. Why should a brand manager invest or increase investments in influencer marketing? Do you want to learn how brands are interacting with their changing audience in the region this Ramadan?Watch business leaders from brands and […]

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