digital channels Archives - Campaign Middle East https://campaignme.com/tag/digital-channels/ Mon, 04 May 2026 05:42:39 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png digital channels Archives - Campaign Middle East https://campaignme.com/tag/digital-channels/ 32 32 How BNW Developments reinforced commitment to worker wellness on Labour Day https://campaignme.com/how-bnw-developments-reinforced-commitment-to-worker-wellness-on-labour-day/ Mon, 04 May 2026 05:00:15 +0000 https://campaignme.com/?p=121390 In an industry often defined by soaring skylines and high-stakes sales launches, BNW Developments chose a different path on International Labour Day, which is marked on Friday, 1 May. Shifting the real estate marketing messaging and narrative from architectural milestones of buildings to the hands of those who build them, the developer launched a large-scale […]

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]]> Freedom Music Middle East picks JunkSet, The Gold Pound as agencies of record https://campaignme.com/freedom-music-middle-east-picks-junkset-the-gold-pound-as-agencies-of-record/ Fri, 03 Apr 2026 08:00:56 +0000 https://campaignme.com/?p=118599 JunkSet PR & Publicity, a UAE-based entertainment-focused PR and creative agency, has been appointed agency of record following a competitive pitch process led by Freedom Music Middle East. As part of the mandate, JunkSet will manage Freedom Music Iraq’s social media presence and content production, overseeing strategy, always-on content and platform growth across key digital […]

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]]> Middle East prDOOH investment set to surge 42 per cent over 18 months: report https://campaignme.com/middle-east-prdooh-investment-set-to-surge-42-per-cent-over-18-months-report/ Mon, 23 Mar 2026 09:25:55 +0000 https://campaignme.com/?p=118018 VIOOH, a leading premium global digital out of home (DOOH) supply-side platform (SSP), has released its annual research into the prDOOH (programmatic digital-out-of-home) market, which includes inaugural findings for the Middle East. The research reveals that prDOOH has rapidly established itself as a core media channel in Qatar, Saudi Arabia and the UAE with 34 […]

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]]> Rethinking the attribution model to stop channel cannibalisation https://campaignme.com/rethinking-the-attribution-model-to-stop-channel-cannibalisation/ Mon, 16 Feb 2026 05:00:29 +0000 https://campaignme.com/?p=116298 In GCC, most online platforms rely on coupon websites to increase sales while they spend large sums of money across other digital channels such as social, programmatic, etc. to maintain brand recall. This practice creates a perfect scenario for channel cannibalisation. Today users are not loyal to any certain brand or retailer. They only look […]

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]]> Ferrari Formula 1 team, BingX ink sponsorship deal to accelerate performance https://campaignme.com/ferrari-formula-1-team-bingx-ink-sponsorship-deal-to-accelerate-performance/ Mon, 26 Jan 2026 06:29:29 +0000 https://campaignme.com/?p=115082 Scuderia Ferrari HP, the Formula 1 the racing division of luxury Italian auto manufacturer Ferrari, has signed a multi-year partnership with BingX, a leading crypto exchange and Web3-AI company, making it Scuderia Ferrari’s first-ever crypto exchange partner. The partnership, which intends to go beyond a typical sponsorship, is built on shared values and a long-term […]

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]]> FAB Misr, e& campaign turns Al Ahly SC wins into Ahlaweya Card benefits https://campaignme.com/fab-misr-e-campaign-turn-al-ahly-sc-match-wins-into-ahlaweya-card-benefits/ Tue, 20 Jan 2026 10:35:14 +0000 https://campaignme.com/?p=114790 FAB Misr, a subsidiary of the First Abu Dhabi Bank Group (FAB) and one of the largest foreign banks operating in Egypt, and telecom operator e& have launched a campaign for the Ahlaweya Card. The concept and client mandate for the campaign was to build brand awareness about the Ahlaweya Card among Al Ahly’s fanbase, […]

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]]> The future of brand and marketing in the Middle East https://campaignme.com/the-future-of-brand-and-marketing-in-the-middle-east/ Mon, 15 Dec 2025 07:10:15 +0000 https://campaignme.com/?p=113084 The marketing industry in the Middle East is amid one of its most dynamic transformations yet. Over the past few years, the region has become a hotbed of innovation, driven by rapid technological adoption, a connected population across age segments, and for every brand that is eager to establish meaningful presence in both global and […]

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]]> From big screens to buying screens: Mapping the cross-device funnel https://campaignme.com/from-big-screens-to-buying-screens-mapping-the-seamless-cross-device-funnel/ Thu, 11 Dec 2025 11:55:06 +0000 https://campaignme.com/?p=112990 The possibilities awaiting advertisers today are extraordinary, driven by viewers who have evolved into explorers, shoppers, and decision-makers navigating seamlessly across screens. This cross-device lifestyle is redefining how brands show up. With ad spend in MENA projected to reach USD 19.96 billion in 2025 and digital channels expected to command over 76 per cent by […]

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]]> Property Finder unveils ‘It All Starts Here’ integrated campaign https://campaignme.com/property-finder-unveils-it-all-starts-here-integrated-marketing-campaign/ Thu, 11 Sep 2025 05:20:58 +0000 https://campaignme.com/?p=108449 Property Finder has revealed the strategic rollout of the ‘It All Starts Here’ integrated marketing campaign, timed perfectly during a peak real estate period that combines back-to-school, the end of summer, the influx of new arrivals in the UAE – all of which reportedly make it a prime time for renting, buying and investing in homes. […]

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]]> talabat helps people with ‘one less thing to do’ through Back to the Juggle campaign https://campaignme.com/talabat-helps-people-with-one-less-thing-to-do-in-back-to-the-juggle-campaign/ Wed, 27 Aug 2025 10:20:23 +0000 https://campaignme.com/?p=107275 talabat, a leading on-demand delivery platform in the Middle East and North Africa (MENA) region, has revealed details about its latest ‘Back to the Juggle’ 360-degree back-to-school omni-channel campaign. The campaign dominated high-visibility out-of-home (OOH) across the UAE from billboards and LED screens to lamp posts, elevator screens and Dubai Tram wraps. Radio spots echoed […]

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