digital ad spend Archives - Campaign Middle East https://campaignme.com/tag/digital-ad-spend/ Tue, 09 Jun 2026 11:35:11 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png digital ad spend Archives - Campaign Middle East https://campaignme.com/tag/digital-ad-spend/ 32 32 Digital ad spend in MENA reaches $8b in 2025, IAB report reveals https://campaignme.com/digital-ad-spend-in-mena-reaches-8b-in-2025-iab-report-reveals/ Tue, 09 Jun 2026 11:35:11 +0000 https://campaignme.com/?p=123141 The Middle East and North Africa (MENA) digital advertising market reached $8.185b in 2025, representing 17.8 per cent year-on-year (YoY) growth, according to the latest industry report released by IAB MENA at a member event on 8 June, 2026. For the first time, the study also includes dedicated estimates for connected TV (CTV), retail media, […]

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]]> 13 predictions for the MENA media industry in 2023 – by Augustus Media’s Richard Fitzgerald https://campaignme.com/13-predictions-for-the-mena-media-industry-in-2023-by-augustus-medias-richard-fitzgerald/ Wed, 11 Jan 2023 08:00:42 +0000 https://campaignme.com/?p=57058 By Richard Fitzgerald, founder and CEO, Augustus Media Last year was eventful for the media landscape in the MENA region. We listed predictions for 2022 a year ago and most of it happened. Take a quick look here. We are back with 13 predictions for the media for the year ahead. TikTok (Bytedance) will list publicly, […]

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