Dhiraj Gupta Archives - Campaign Middle East https://campaignme.com/tag/dhiraj-gupta/ Tue, 27 Feb 2024 05:09:58 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Dhiraj Gupta Archives - Campaign Middle East https://campaignme.com/tag/dhiraj-gupta/ 32 32 Navigating the Fast Lane: Optimising Customer Journey on Quick Commerce with mFilterIt https://campaignme.com/navigating-the-fast-lane-optimising-customer-journey-on-quick-commerce-with-mfilterit/ Mon, 26 Feb 2024 07:00:12 +0000 https://campaignme.com/?p=77084 The unquenchable thirst for convenience is changing the customer behaviour, but Quick commerce has grown beyond that It’s no more a convenience-driven trend – It’s a phenomenon, a catalyst for positive change revolutionising the entire supply chain. The fast-paced Q-com landscape is expanding far and beyond major hotspots in UAE online marketplaces with the big […]

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]]> mFilterIt rebrands initiative and revamps brand identity https://campaignme.com/mfilterit-rebrands-initiative-and-revamps-brand-identity/ Tue, 30 Jan 2024 12:30:49 +0000 https://campaignme.com/?p=75612 mFilterIt, an ad traffic validation and brand protection solutions, has announced its rebranding initiative and unveiled a revamped brand identity. The rebranding efforts are in response to the rapidly evolving digital ecosystem. According to the company, with the new identity, the company aims to become the epitome of reliability and trust in the digital ecosystem […]

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]]> The year ahead for ad fraud, by mFilterIt’s Amit Relan and Dhiraj Gupta https://campaignme.com/the-year-ahead-for-ad-fraud-by-mfilterits-amit-relan-and-dhiraj-gupta/ Wed, 09 Feb 2022 13:00:10 +0000 https://campaignme.com/?p=45219 1. Ad-spend drainage on walled gardens will increase by 10-12 per cent The World Federation of Advertisers (WFA) predicts that ad fraud will become the biggest market for organised crime by 2025, worth about $50bn. Walled gardens (well-known platforms such as Google and Facebook) globally encompass an overall spend of $360bn, which constitutes up to […]

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]]> Predictions2021: Ad fraud, by Dhiraj Gupta, mFilterIt #Marcomms360 https://campaignme.com/predictions2021-ad-fraud-by-dhiraj-gupta-mfilterit/ Tue, 16 Feb 2021 11:18:01 +0000 https://campaignme.com/?p=33043 2021 will be the year of helping organisations to streamline their digital operations. It will keep digitally evolved brands busy with solving brand safety issues and combating ad fraud. The main issue they will risk is of brand infringement, as fraudsters want to leverage their brand equity and trick legitimate audiences. Being up to speed […]

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]]> How are you protecting your brand identity? By mFilterIt Dhiraj Gupta https://campaignme.com/how-are-you-protecting-your-brand-identity-by-mfilterit-dhiraj-gupta/ Thu, 21 Jan 2021 10:00:44 +0000 https://campaignme.com/?p=32180 By Dhiraj Gupta, CTO, co-founder, mFilterIt In 2021 we will see many activities riding digital for the first time.  At the same, consumers will also be hunting for many services and products online.  Its an encouraging trend for the entire digital ecosystem as the contribution of digital, not just in advertising but several business functions […]

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]]> Publishers high on Brand Safety will get maximum of the advertisers’ money https://campaignme.com/publishers-high-on-brand-safety-will-get-maximum-of-the-advertisers-money/ Tue, 15 Dec 2020 11:00:25 +0000 https://campaignme.com/?p=31147 By Dhiraj Gupta, CTO and co-founder, mFilterIt. Covid-19 has fast-forwarded the digital journey.  The narrative of digital-first and going digital is getting restructured as digital-only in many cases where the brands now have all the confidence in the digital medium, capable of an effective channel for communication as well as commerce. This is a paradigm […]

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