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	<title>Destination Marketing &amp; Communications Archives - Campaign Middle East</title>
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	<title>Destination Marketing &amp; Communications Archives - Campaign Middle East</title>
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		<title>RAKTDA’s ‘Not a Vacation…Our Vacation’ challenges conventional travel marketing</title>
		<link>https://campaignme.com/raktdas-not-a-vacationour-vacation-challenges-conventional-travel-marketing/</link>
		
		<dc:creator><![CDATA[Ishwari Khatu]]></dc:creator>
		<pubDate>Fri, 14 Mar 2025 12:00:55 +0000</pubDate>
				<category><![CDATA[Creative]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[The Work]]></category>
		<category><![CDATA[Alka Winter]]></category>
		<category><![CDATA[CREATIVE DIRECTOR]]></category>
		<category><![CDATA[Destination marketing]]></category>
		<category><![CDATA[Destination Marketing & Communications]]></category>
		<category><![CDATA[Goldmine]]></category>
		<category><![CDATA[Impact BBDO]]></category>
		<category><![CDATA[Mark Middlewick]]></category>
		<category><![CDATA[Martino Caliendo]]></category>
		<category><![CDATA[Not a vacation]]></category>
		<category><![CDATA[RAK Tourism]]></category>
		<category><![CDATA[Ras Al Khaimah Tourism]]></category>
		<category><![CDATA[Vice President]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=97927</guid>

					<description><![CDATA[<p>Ras Al Khaimah Tourism Development Authority (RAKTDA) has launched its latest destination marketing campaign, Not a Vacation…Our Vacation, marking a shift in how the emirate presents itself to travellers. Moving beyond conventional tourism narratives, the campaign takes a witty and contrast-driven approach, positioning Ras Al Khaimah as a place where visitors don’t just take a [&#8230;]</p>
<p>The post <a href="https://campaignme.com/raktdas-not-a-vacationour-vacation-challenges-conventional-travel-marketing/">RAKTDA’s ‘Not a Vacation…Our Vacation’ challenges conventional travel marketing</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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