Dentsu MENA Archives - Campaign Middle East https://campaignme.com/tag/dentsu-mena/ Fri, 01 May 2026 07:10:54 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Dentsu MENA Archives - Campaign Middle East https://campaignme.com/tag/dentsu-mena/ 32 32 Merkle MENA elevates Mankani to Head of Integrated CXM Strategy https://campaignme.com/merkle-mena-elevates-deepak-mankani-to-head-of-integrated-cxm-strategy/ Fri, 01 May 2026 05:30:54 +0000 https://campaignme.com/?p=121344 Merkle MENA, dentsu’s technology-enabled, data-driven customer experience management (CXM) company, has expanded Deepak Mankani’s role to Head of Integrated CXM Strategy, reinforcing the agency’s commitment to delivering connected, customer-centric transformation across the region. In his expanded role, Mankani will lead a unified CXM strategy that brings together analytics, CRM, experience design, search, and Gen AI […]

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]]> WPP Media MENA ranks #1 in total and net new business in Egypt: report https://campaignme.com/wpp-media-mena-ranks-1-in-total-and-net-new-business-in-egypt-report/ Thu, 23 Apr 2026 14:10:01 +0000 https://campaignme.com/?p=120930 Further to news, earlier this week, on top media groups and agencies in the GCC region ranked by new business, which highlights total new business in client billings and net new business, the COMVergence New Business report has revealed the rankings for Egypt specifically. In total new business, which includes retention client billings, viewed by […]

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]]> Sports marketing: Leaders discuss a language of belonging https://campaignme.com/sports-marketing-leaders-discuss-a-language-of-belonging/ Mon, 15 Dec 2025 08:41:19 +0000 https://campaignme.com/?p=113092 Sports marketing is shifting gears. It is accelerating past traditional sponsorship plays, broadcast tie-ups, naming rights and endorsements. The old manual that mandated mere brand presence is being rewritten. Marketers are beginning to move beyond the clutter of logos plastered on sports jerseys, media walls, racing cars, virtual on-screen overlays, and banners on the perimeters […]

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]]> Signals, not segments: turning data into stories that matter https://campaignme.com/signals-not-segments-turning-data-into-stories-that-matter/ Thu, 02 Oct 2025 11:55:07 +0000 https://campaignme.com/?p=109599 Sometimes it helps to state the obvious: audiences are just people going about their lives with all the emotions, distractions, decisions and moments that come with it. We all have moments, good ones, bad ones and distracted ones. Sometimes we buy because we like something, sometimes because we need to and sometimes simply because a […]

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]]> Dentsu MENA partners with VWO to elevate digital experience capabilities https://campaignme.com/dentsu-mena-partners-with-vwo-to-elevate-digital-experience-capabilities/ Thu, 20 Feb 2025 07:00:14 +0000 https://campaignme.com/?p=96663 Integrated marketing solutions company Dentsu MENA has revealed a strategic partnership with VWO, a customer experience, AB testing and conversion optimisation platform. The collaboration aims to further enhance Dentsu MENA’s digital experience capabilities, enabling clients to optimise their websites and digital properties for maximum impact, and empowers clients to make data-backed decisions and drive significant […]

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]]> Does Snap hold attention, boost recall, lift brand choice in Saudi Arabia? https://campaignme.com/does-snap-hold-attention-boost-recall-lift-brand-choice-in-saudi-arabia/ Tue, 17 Dec 2024 06:00:17 +0000 https://campaignme.com/?p=93580 Dentsu MENA has released the latest insights from its ‘Unlocking the Currency of Attention KSA’ study, evaluating the role that Snap plays in capturing and retaining audience attention in the MENA region. Conducted in partnership with Lumen Research, the study assesses Snapchat’s immersive full-screen ad format, and delves into whether brands can leverage its engagement […]

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]]> Campaign Middle East ‘solves for sustainability’, shares OOH Guide 2025 https://campaignme.com/campaign-middle-east-solves-for-sustainability-shares-ooh-guide-2025/ Fri, 01 Nov 2024 10:48:48 +0000 https://campaignme.com/?p=91766 Campaign Middle East’s latest issue is now out on stands and available online. In this issue, Campaign Middle East offers heads of brand, marketers, and agency leaders the opportunity to share an honest take on whether the industry is ‘doing’ as much as it is ‘talking’ about sustainability, purpose-driven marketing, and ethical business practices across the wider […]

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]]> The MENA Power List 2024 https://campaignme.com/the-mena-power-list-2024/ Fri, 25 Oct 2024 05:00:43 +0000 https://campaignme.com/?p=90225 Campaign Middle East’s annual MENA Power List is back in its 2024 iteration, and it is only getting bigger and better by the year. Experts with decades of experience, who have been instrumental in the evolution of marketing, advertising, creative, media, public relations, and communications across the Middle East have had their say. From keying […]

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]]> Arabic attention research challenges conventional wisdom on ad measurement https://campaignme.com/arabic-attention-research-challenges-conventional-wisdom-on-ad-measurement/ Fri, 11 Oct 2024 08:07:59 +0000 https://campaignme.com/?p=90900 In a day and age, where the needle on measurement is moving from mere ad impressions to impact, the findings of an in-depth research on ‘the currency of attention’ has revealed several insights that challenge conventional wisdom on advertising measurement. Measuring and evaluating attention across five social, video and contextual platforms in Arabic, the report titled […]

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]]> UAE, KSA consumers want AI clones to vet ads, shop for them by 2035 https://campaignme.com/uae-ksa-consumers-want-ai-clones-to-vet-ads-shop-for-them-by-2035/ Thu, 19 Sep 2024 11:51:37 +0000 https://campaignme.com/?p=89780 Approximately one in every three UAE consumers and 39 per cent of KSA consumers strongly agree that by 2035, they’d like to have an AI clone of themselves to take care of shopping, admin, and communications tasks on their behalf. These insights, among others, were shared in the recently released GCC edition of dentsu’s global […]

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