Dentsu KSA Archives - Campaign Middle East https://campaignme.com/tag/dentsu-ksa/ Wed, 08 Apr 2026 11:54:20 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Dentsu KSA Archives - Campaign Middle East https://campaignme.com/tag/dentsu-ksa/ 32 32 Why anime is shaping the next wave of youth marketing in Saudi https://campaignme.com/why-anime-is-shaping-the-next-wave-of-youth-marketing-in-saudi/ Fri, 31 Oct 2025 13:29:11 +0000 https://campaignme.com/?p=111142 Dentsu’s new Consumer Navigator study, Anime: A Growing Opportunity for Brands, reveals how anime has shifted from nostalgic childhood entertainment to one of the most important cultural and commercial forces shaping Saudi Arabia’s next generation. The research, drawn from a nationally representative panel of 1,400 consumers across the Kingdom, positions anime as a dominant youth […]

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]]> Campaign Middle East: The MENA Power List 2025 https://campaignme.com/campaign-middle-east-the-mena-power-list-2025/ Fri, 10 Oct 2025 13:41:10 +0000 https://campaignme.com/?p=110125 Campaign Middle East’s MENA Power List 2025 brings together the industry’s most powerful people – the people steering creativity, media and marketing across the region. From holding company leaders and independent founders and chiefs to media network heads, this year’s Power List captures those who are driving the conversations, shaping business outcomes and what leadership […]

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]]> The MENA Power List 2025: dentsu KSA’s Ahmad Haidar https://campaignme.com/the-mena-power-list-2025-dentsu-ksas-ahmad-haidar/ Fri, 03 Oct 2025 08:00:54 +0000 https://campaignme.com/?p=109698 Title: Managing Director, dentsu KSA Years in the role: 6 years Years in the industry: More than 20 years Years in the Middle East region: More than 40 years Other roles / board memberships: MMA KSA Board Member Power Essay: Marketing without a map in Saudi Arabia When I first moved to Saudi Arabia more than 20 years ago, the marketing landscape looked […]

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]]> Industry Snapshot: Beyond the Middle East marketing playbook https://campaignme.com/industry-snapshot-beyond-the-middle-east-marketing-playbook/ Fri, 09 May 2025 11:01:21 +0000 https://campaignme.com/?p=102051 In this industry snapshot, dentsu KSA’s Ahmad Haidar explains why Saudi Arabia deserves its own marketing playbook; driven by cultural nuance, digital transformation, and a consumer-first mindset. It is important not to group Saudi Arabia within “Middle East marketing strategies”, but instead to focus on marketing specifically for Saudi Arabia because of …  Saudi Arabia’s […]

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]]> Saudi clients demand more than just advertising https://campaignme.com/saudi-clients-demand-more-than-just-advertising/ Fri, 14 Jun 2024 11:30:28 +0000 https://campaignme.com/?p=85491 How have Saudi consumers changed in recent years? The widespread adoption of digital tech has made them more selective, seeking personalised experiences and prioritising sustainability and ethical consumption. This shift requires brands to adapt, offering tailored solutions that resonate with these evolving preferences, fostering stronger connections, and driving sustainable growth. To support us in creating […]

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]]> Dentsu KSA appoints new Head of Growth and Client Engagement https://campaignme.com/dentsu-saudi-arabia-appoints-faisal-algain-as-head-of-growth-and-client-engagement/ Mon, 20 May 2024 11:51:16 +0000 https://campaignme.com/?p=83925 Dentsu KSA has appointed Faisal Algain as Head of Growth and Client Engagement. Reporting to dentsu Saudi Arabia’s Managing Director, Ahmad Haidar, he will spearhead growth initiatives and foster collaboration across service lines to identify new market opportunities in the Kingdom in this newly created role. Algain will oversee dentsu’s business development and growth, client […]

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