demand Archives - Campaign Middle East https://campaignme.com/tag/demand/ Wed, 27 May 2026 05:32:57 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png demand Archives - Campaign Middle East https://campaignme.com/tag/demand/ 32 32 Campaign Retail & Commerce Media Briefing: Maximising agentic AI, closed-loop outcomes & creator-led commerce https://campaignme.com/campaign-retail-commerce-media-briefing-maximising-agentic-ai-closed-loop-outcomes-creator-led-commerce/ Fri, 22 May 2026 14:38:23 +0000 https://campaignme.com/?p=122442 Campaign Middle East has successfully concluded its Campaign Breakfast Briefing: Retail & Commerce Media 2026, which brought together close to 200 attendees, including client-side marketers, agency leaders, retail media specialists, commerce platforms, brand custodians and creators at The Westin Dubai Mina Seyahi on Friday, 22 May 2026. At the outset, the event explored how AI-assisted […]

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]]> UAE business leaders signal next phase of growth: Publicis Groupe Middle East report https://campaignme.com/uae-business-leaders-signal-next-phase-of-growth-publicis-groupe-middle-east-report/ Mon, 20 Apr 2026 09:24:42 +0000 https://campaignme.com/?p=120768 Publicis Groupe Middle East has launched the Resilience Business Pulse, a market intelligence report offering a cross-sector view of how UAE business leaders responded to a period of regional disruption, and what those responses reveal about how the next phase of business in the country is likely to unfold. The report draws on insights from […]

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]]> Gargash Auto appoints iProspect as agency of record to power next phase of growth in the UAE https://campaignme.com/gargash-auto-appoints-iprospect-to-power-next-phase-of-growth-in-the-uae/ Mon, 06 Apr 2026 07:35:35 +0000 https://campaignme.com/?p=118626 iProspect, a dentsu company, has been appointed as media agency partner for Gargash Auto, a key division of one the UAE’s longest-established business enterprises, following a competitive pitch process. iProspect was selected for its ability to translate audience insight and innovation into measurable business outcomes. Under the new partnership, iProspect will lead digital and out-of-home […]

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]]> The year ahead: What marketing leaders need to know in 2026 https://campaignme.com/the-year-ahead-what-marketing-leaders-need-to-know-in-2026/ Mon, 09 Feb 2026 03:00:36 +0000 https://campaignme.com/?p=115853 2026 will not be a year defined by a single breakthrough. Instead, it will be defined by a new operating reality. Technology, culture, platforms, expectations, and regulation are all shifting simultaneously, and not always in alignment. The most important shift marketing leaders must make in 2026 is moving from optimisation to orchestration, from improving parts […]

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]]> UnifyApps appoints Dalia Mansour as Director of Marketing for EMEA https://campaignme.com/unifyapps-appoints-dalia-mansour-as-director-of-marketing-for-emea/ Thu, 09 Oct 2025 14:25:43 +0000 https://campaignme.com/?p=110069 UnifyApps, a unified enterprise AI agent platform, has appointed Dalia Mansour as EMEA Director of Marketing, strengthening the company’s regional leadership as it accelerates growth across Europe, the Middle East and Africa. Based in Dubai, Mansour will lead brand, demand and partner marketing, with a focus on enterprise growth, account‑based marketing and high‑impact events. At […]

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]]> ACTDIVATE launches event intelligence platform to deploy location-based marketing https://campaignme.com/actdivate-launches-event-intelligence-platform-to-deploy-location-based-marketing/ Mon, 01 Sep 2025 04:30:04 +0000 https://campaignme.com/?p=107818 Tech startup ACTDIVATE has launched its event Intelligence platform designed to help UAE businesses anticipate demand, align operations, and maximise revenue opportunities tied to seasonal footfall surges. As the UAE gears up for a packed calendar of world-class events this October–December, businesses are preparing for an unprecedented influx of customers and spending.  For years, UAE […]

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]]> Marketing in 2025: Why purpose-driven brands will lead the way https://campaignme.com/marketing-in-2025-why-purpose-driven-brands-will-lead-the-way/ Mon, 17 Feb 2025 06:30:54 +0000 https://campaignme.com/?p=96405 The brands that will thrive in 2025 are not just those with the best products or services, but those that stand for something bigger. Consumers are no longer making decisions based solely on price or convenience — they are actively choosing brands that reflect their values, contribute to society, and engage with authenticity. Businesses that […]

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]]> Platformance releases ‘Winning Ramadan’ playbook guiding brands to conversion https://campaignme.com/platformance-releases-winning-ramadan-playbook-guiding-brands-to-conversion/ Thu, 13 Feb 2025 04:30:06 +0000 https://campaignme.com/?p=96186 Platformance, a subsidiary of FAST Ventures, has released a ‘Winning Ramadan’ playbook, which is a comprehensive report that provides brands with a strategic framework to maximise their impact during Ramadan, a crucial period for consumer engagement in the Middle East and North Africa (MENA) region. The MENA ad-tech growth acquisition engine, Platformance, has put together […]

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]]> ‘OOH is changing, and so are we’: Talon MENA’s Chadi Farhat https://campaignme.com/ooh-is-changing-and-so-are-we-talon-menas-chadi-farhat/ Wed, 04 Dec 2024 08:26:15 +0000 https://campaignme.com/?p=93051   Global independent out-of-home (OOH) media agency Talon, which is internationally headquartered in London and is regionally based in Dubai, has been delivering strategic, data-driven creative and OOH planning for more than 11 years globally and two years regionally, since its inception in 2022. Campaign Middle East recently sat down with Chadi Farhat, Managing Partner […]

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]]> The era of humanising healthcare marketing https://campaignme.com/the-era-of-humanising-healthcare-marketing/ Thu, 12 Sep 2024 08:55:49 +0000 https://campaignme.com/?p=89496 In a world where people want answers, results, solutions, and advise in a flash, there is a need for businesses to empower them with accurate information in real time. The world of healthcare is no different. Today, we want to take our health into our own hands and make our choices while seeking care. The […]

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