demand side platform Archives - Campaign Middle East https://campaignme.com/tag/demand-side-platform/ Wed, 17 Dec 2025 07:24:43 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png demand side platform Archives - Campaign Middle East https://campaignme.com/tag/demand-side-platform/ 32 32 How Maison El Nabil achieved 41% purchase intent uplift with AI-powered prDOOH https://campaignme.com/how-maison-el-nabil-achieved-41-purchase-intent-uplift-with-ai-powered-prdooh/ Wed, 17 Dec 2025 06:30:20 +0000 https://campaignme.com/?p=113332 Maison El Nabil, a French fragrance house crafting accessible luxury perfumes, has achieved exceptional brand lift, including 46 per cent uplift in brand recall and 41 per cent uplift in purchase intent, through an AI-powered, real-time programmatic DOOH activation that ran for six days, strategically timed with the Beauty World Dubai event in Dubai, UAE. […]

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]]> OSN, The Trade Desk ink data-driven TV streaming partnership https://campaignme.com/osn-the-trade-desk-ink-data-driven-tv-streaming-partnership/ Mon, 11 Aug 2025 05:30:01 +0000 https://campaignme.com/?p=106536 OSN, a leading premium entertainment provider in the MENA region, has announced a landmark partnership with global advertising technology leader The Trade Desk. This strategic collaboration makes The Trade Desk the first demand-side platform (DSP) to offer advertisers direct access to OSNtv’s premium programmatic video inventory. Advertisers can now reach high-value audiences at scale across […]

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]]> Yoyi Tech and TheGenX Media partner to expand digital advertising capabilities https://campaignme.com/yoyi-tech-and-thegenx-media-partner-to-expand-digital-advertising-capabilities/ Tue, 11 Mar 2025 06:30:45 +0000 https://campaignme.com/?p=97704 MENA-based digital marketing and advertising company TheGenX Media has partnered with Chinese AdTech company Yoyi Tech to strengthen digital advertising links between China and the MENA region. The collaboration reflects the growing economic and technological ties between the two regions, particularly as more brands look to expand their reach across these markets. Yoyi Tech, which […]

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]]> Hills Advertising partners with Lemma https://campaignme.com/hills-advertising-partners-with-lemma/ Fri, 17 Feb 2023 12:46:29 +0000 https://campaignme.com/?p=58141 Hills Advertising, an out-of-home advertising company, has announced its partnership with Lemma, an independant supply side platform. Hills will use Lemma’s independent supply-side platform to provide new automated, quantifiable, and readily available digital outdoor inventory to launch marketing campaigns programmatically in the UAE. The partnership highlights Lemma’s fundamental capability of ingesting live data triggers to […]

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]]> Bidease appoints Shayan Rahimi as managing director to lead MENA expansion https://campaignme.com/bidease-appoints-shayan-rahimi-as-managing-director-to-lead-mena-expansion/ Tue, 08 Nov 2022 07:30:18 +0000 https://campaignme.com/?p=54790 Bidease has opened a new office in Dubai, United Arab Emirates. The aim is to build partnerships with app marketers, publishers and agencies across the Middle East and North Africa region and help them achieve their growth goals. Bidease is a fully transparent demand-side platform for mobile marketers. It was founded in the USA in […]

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