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	<title>delivery Archives - Campaign Middle East</title>
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	<title>delivery Archives - Campaign Middle East</title>
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	<item>
		<title>FATKID launches to aid GCC restaurant growth with focus on contributor margins</title>
		<link>https://campaignme.com/fatkid-launches-to-aid-gcc-restaurant-growth-with-focus-on-contributor-margins/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Mon, 06 Apr 2026 06:00:28 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[ad spends]]></category>
		<category><![CDATA[ad-spend]]></category>
		<category><![CDATA[Ads]]></category>
		<category><![CDATA[aggregators]]></category>
		<category><![CDATA[Ali Kandil]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[commissions]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[contributor margins]]></category>
		<category><![CDATA[delivery]]></category>
		<category><![CDATA[delivery optimisation]]></category>
		<category><![CDATA[delivery platforms]]></category>
		<category><![CDATA[Elie Saade]]></category>
		<category><![CDATA[FATKID]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[growth]]></category>
		<category><![CDATA[growth engine]]></category>
		<category><![CDATA[interconnected systems]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[META]]></category>
		<category><![CDATA[orders]]></category>
		<category><![CDATA[point of sale]]></category>
		<category><![CDATA[pricing]]></category>
		<category><![CDATA[restaurants]]></category>
		<category><![CDATA[revenue architecture]]></category>
		<category><![CDATA[sustainable businesses]]></category>
		<category><![CDATA[visibility]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=118631</guid>

					<description><![CDATA[<p>Two former Kitopi employees, Ali Kandil and Elie Saade, have founded FATKID – a Dubai-based F&#38;B growth partner managing more than AED 300 million in yearly portfolio revenue. With a focus on contributor margins, FATKID acts as an embedded growth engine, optimising delivery platforms, engineering menus for visibility and running paid media tied directly to POS [&#8230;]</p>
<p>The post <a href="https://campaignme.com/fatkid-launches-to-aid-gcc-restaurant-growth-with-focus-on-contributor-margins/">FATKID launches to aid GCC restaurant growth with focus on contributor margins</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
]]></description>
		
		
		
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		<title>IMI Media Academy appoints Chantal Saliba, Khalid Al Hosani to leadership positions</title>
		<link>https://campaignme.com/imi-media-academy-appoints-chantal-saliba-khalid-al-hosani-to-leadership-positions/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Thu, 26 Mar 2026 09:05:49 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Appointments]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Academy Media and Training]]></category>
		<category><![CDATA[Academy Operations]]></category>
		<category><![CDATA[Chantal Saliba]]></category>
		<category><![CDATA[client experience]]></category>
		<category><![CDATA[curriculum innovation]]></category>
		<category><![CDATA[delivery]]></category>
		<category><![CDATA[IMI Media Academy]]></category>
		<category><![CDATA[Khalid Al Hosani]]></category>
		<category><![CDATA[operational strategy]]></category>
		<category><![CDATA[partner engagement]]></category>
		<category><![CDATA[partnerships]]></category>
		<category><![CDATA[programme execution]]></category>
		<category><![CDATA[programme quality]]></category>
		<category><![CDATA[scalable delivery]]></category>
		<category><![CDATA[trainer excellence]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=118200</guid>

					<description><![CDATA[<p>IMI Media Academy has appointed Chantal Saliba as Academy Media and Training Director and Khalid Al Hosani as Academy Operations Director, marking a new chapter in the academy’s evolution and reinforcing its ambition to expand its impact across the region and beyond. The appointments come as IMI Media Academy builds on a strong track record [&#8230;]</p>
<p>The post <a href="https://campaignme.com/imi-media-academy-appoints-chantal-saliba-khalid-al-hosani-to-leadership-positions/">IMI Media Academy appoints Chantal Saliba, Khalid Al Hosani to leadership positions</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
]]></description>
		
		
		
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		<title>Luma launches Luma Agents powered by unified intelligence for creative work</title>
		<link>https://campaignme.com/luma-launches-luma-agents-powered-by-unified-intelligence-for-creative-work/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Fri, 06 Mar 2026 14:00:07 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Agencies]]></category>
		<category><![CDATA[agentic AI]]></category>
		<category><![CDATA[AI agents]]></category>
		<category><![CDATA[Amit Jain]]></category>
		<category><![CDATA[Artificial Intelligence]]></category>
		<category><![CDATA[audio]]></category>
		<category><![CDATA[brief]]></category>
		<category><![CDATA[Campaigns]]></category>
		<category><![CDATA[context]]></category>
		<category><![CDATA[cost]]></category>
		<category><![CDATA[creative]]></category>
		<category><![CDATA[creative agents]]></category>
		<category><![CDATA[creative direction]]></category>
		<category><![CDATA[creative output]]></category>
		<category><![CDATA[delivery]]></category>
		<category><![CDATA[enterprise organisations]]></category>
		<category><![CDATA[enterprise-ready]]></category>
		<category><![CDATA[image]]></category>
		<category><![CDATA[iterations]]></category>
		<category><![CDATA[Jason Day]]></category>
		<category><![CDATA[Luma]]></category>
		<category><![CDATA[Luma Agents]]></category>
		<category><![CDATA[Luma AI]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing teams]]></category>
		<category><![CDATA[Middle East]]></category>
		<category><![CDATA[models]]></category>
		<category><![CDATA[Production]]></category>
		<category><![CDATA[Publicis Groupe]]></category>
		<category><![CDATA[Publicis Groupe Middle East]]></category>
		<category><![CDATA[quality]]></category>
		<category><![CDATA[Riyadh]]></category>
		<category><![CDATA[Saudi Arabia]]></category>
		<category><![CDATA[scale]]></category>
		<category><![CDATA[Serviceplan Group]]></category>
		<category><![CDATA[speed]]></category>
		<category><![CDATA[Studios]]></category>
		<category><![CDATA[text]]></category>
		<category><![CDATA[tools]]></category>
		<category><![CDATA[unified system]]></category>
		<category><![CDATA[video]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=117384</guid>

					<description><![CDATA[<p>Luma, which recently opened a dedicated office in Riyadh, Saudi Arabia, has launched Luma Agents, a new class of AI collaborators capable of executing end-to-end creative work across text, image, video and audio. Designed for agencies, marketing teams, studios and enterprise organisations who aspire to scale creative output without sacrificing quality, Luma Agents maintain full [&#8230;]</p>
<p>The post <a href="https://campaignme.com/luma-launches-luma-agents-powered-by-unified-intelligence-for-creative-work/">Luma launches Luma Agents powered by unified intelligence for creative work</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
]]></description>
		
		
		
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		<title>Serviceplan Group partners with Luma AI to deploy AI for creative across global ops</title>
		<link>https://campaignme.com/serviceplan-group-partners-with-luma-ai-to-deploy-ai-for-creative-across-global-ops/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Thu, 19 Feb 2026 13:45:12 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[AI in creative work]]></category>
		<category><![CDATA[AI technology partner]]></category>
		<category><![CDATA[Alexander Schill]]></category>
		<category><![CDATA[Amit Jain]]></category>
		<category><![CDATA[Artificial Intelligence]]></category>
		<category><![CDATA[content production]]></category>
		<category><![CDATA[creative development]]></category>
		<category><![CDATA[creative process]]></category>
		<category><![CDATA[creative throughput]]></category>
		<category><![CDATA[delivery]]></category>
		<category><![CDATA[Florian Haller]]></category>
		<category><![CDATA[global operations]]></category>
		<category><![CDATA[House of AI]]></category>
		<category><![CDATA[House of Communication]]></category>
		<category><![CDATA[iteration cycles]]></category>
		<category><![CDATA[Jason Day]]></category>
		<category><![CDATA[linear cost growth]]></category>
		<category><![CDATA[Luma AI]]></category>
		<category><![CDATA[marcomms]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[multi-market campaigns]]></category>
		<category><![CDATA[operational efficiency]]></category>
		<category><![CDATA[scalability]]></category>
		<category><![CDATA[Serviceplan Group]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[workflows]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=116567</guid>

					<description><![CDATA[<p>Serviceplan Group has revealed a strategic partnership with Luma AI to deploy AI for creative work across the agency group’s global operations. Under the agreement, Luma AI will serve as Serviceplan Group’s AI technology partner, embedding AI for creative work into professional workflows spanning strategy, creative development, content production, and delivery. Serviceplan Group, a partner-led [&#8230;]</p>
<p>The post <a href="https://campaignme.com/serviceplan-group-partners-with-luma-ai-to-deploy-ai-for-creative-across-global-ops/">Serviceplan Group partners with Luma AI to deploy AI for creative across global ops</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
]]></description>
		
		
		
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		<title>Digital Essays 2025: Seen across every screen</title>
		<link>https://campaignme.com/digital-essays-2025-seen-across-every-screen/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Tue, 16 Dec 2025 05:20:28 +0000</pubDate>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[Essays]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Partner content]]></category>
		<category><![CDATA[activate]]></category>
		<category><![CDATA[AI artificial intelligence]]></category>
		<category><![CDATA[AI-powered advertising technology]]></category>
		<category><![CDATA[Attention]]></category>
		<category><![CDATA[Audience]]></category>
		<category><![CDATA[browsing]]></category>
		<category><![CDATA[buying]]></category>
		<category><![CDATA[Connected TV]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[CTV]]></category>
		<category><![CDATA[data signals]]></category>
		<category><![CDATA[delivery]]></category>
		<category><![CDATA[Digital Essays]]></category>
		<category><![CDATA[Digital Essays 2025]]></category>
		<category><![CDATA[digital video]]></category>
		<category><![CDATA[fragmentation]]></category>
		<category><![CDATA[fragmented media]]></category>
		<category><![CDATA[frequency]]></category>
		<category><![CDATA[Insights]]></category>
		<category><![CDATA[investments]]></category>
		<category><![CDATA[measure]]></category>
		<category><![CDATA[MiQ]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[multi-screen consumption]]></category>
		<category><![CDATA[plan]]></category>
		<category><![CDATA[planning]]></category>
		<category><![CDATA[programmatic]]></category>
		<category><![CDATA[simplicity]]></category>
		<category><![CDATA[storytelling]]></category>
		<category><![CDATA[streaming]]></category>
		<category><![CDATA[total connection]]></category>
		<category><![CDATA[total video]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[Wassim Mneimneh]]></category>
		<category><![CDATA[watching]]></category>
		<category><![CDATA[YouTube]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=113228</guid>

					<description><![CDATA[<p>Globally, the lines between TV, streaming and digital video have blurred and, honestly, in MENA, they might have disappeared completely. People here aren’t thinking about platforms; they’re chasing stories. From YouTube on mobile, to connected TV (CTV) in the living room, to that 2 AM reel a friend sends, it’s all just video now. This [&#8230;]</p>
<p>The post <a href="https://campaignme.com/digital-essays-2025-seen-across-every-screen/">Digital Essays 2025: Seen across every screen</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
]]></description>
		
		
		
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		<title>Ahmed Nour appointed as Head of McCann Content Studios – UAE</title>
		<link>https://campaignme.com/ahmed-nour-appointed-as-head-of-mccann-content-studios-uae/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Wed, 29 Oct 2025 09:49:19 +0000</pubDate>
				<category><![CDATA[Appointments]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[account management]]></category>
		<category><![CDATA[Ahmed Nour]]></category>
		<category><![CDATA[appointments]]></category>
		<category><![CDATA[culturally relevant]]></category>
		<category><![CDATA[data]]></category>
		<category><![CDATA[delivery]]></category>
		<category><![CDATA[FP7 McCann]]></category>
		<category><![CDATA[FP7/McCann MENAT]]></category>
		<category><![CDATA[Ibrahim Hasan]]></category>
		<category><![CDATA[McCann Content Studios]]></category>
		<category><![CDATA[MCN]]></category>
		<category><![CDATA[Middle East Communications Network]]></category>
		<category><![CDATA[Performance]]></category>
		<category><![CDATA[platform-native]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Tarek Ali Ahmed]]></category>
		<category><![CDATA[team leadership]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=111029</guid>

					<description><![CDATA[<p>McCann Content Studios, part of FP7 McCann MENAT, has appointed Ahmed Nour as Head of McCann Content Studios – UAE, reinforcing the agency’s commitment to driving social and influencer first growth and innovation across the market. With more than a decade of experience across global agencies and corporations, Nour brings a well-rounded view of the [&#8230;]</p>
<p>The post <a href="https://campaignme.com/ahmed-nour-appointed-as-head-of-mccann-content-studios-uae/">Ahmed Nour appointed as Head of McCann Content Studios – UAE</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
]]></description>
		
		
		
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		<title>Careem soon-to-launch campaign offers customers &#8220;an address in the sand&#8221;</title>
		<link>https://campaignme.com/careem-soon-to-launch-campaign-offers-customers-an-address-in-the-sand/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Mon, 21 Oct 2024 08:55:05 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[careem]]></category>
		<category><![CDATA[Careem Beach]]></category>
		<category><![CDATA[Careem riders]]></category>
		<category><![CDATA[delivery]]></category>
		<category><![CDATA[food]]></category>
		<category><![CDATA[Glaucco Martines]]></category>
		<category><![CDATA[GPS umbrella]]></category>
		<category><![CDATA[IoT]]></category>
		<category><![CDATA[location tracking]]></category>
		<category><![CDATA[precise location]]></category>
		<category><![CDATA[product design]]></category>
		<category><![CDATA[snacks]]></category>
		<category><![CDATA[the everything app]]></category>
		<category><![CDATA[Tom Sword]]></category>
		<category><![CDATA[umbrella]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=91250</guid>

					<description><![CDATA[<p>How can customers order food or snacks on the UAE&#8217;s beaches? Careem has come with a solution! &#8216;The Everything App&#8216; has shared details of its upcoming Careem Beach campaign, which offers beachgoers a precise &#8216;address in the sand&#8217;. The Careem Beach service, and its corresponding campaign, will shed light on a beach essential: a GPS-enabled [&#8230;]</p>
<p>The post <a href="https://campaignme.com/careem-soon-to-launch-campaign-offers-customers-an-address-in-the-sand/">Careem soon-to-launch campaign offers customers &#8220;an address in the sand&#8221;</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
]]></description>
		
		
		
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		<title>The era of humanising healthcare marketing</title>
		<link>https://campaignme.com/the-era-of-humanising-healthcare-marketing/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Thu, 12 Sep 2024 08:55:49 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Insights]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[Aster]]></category>
		<category><![CDATA[Aster DM Healthcare]]></category>
		<category><![CDATA[biomonitoring]]></category>
		<category><![CDATA[cmo]]></category>
		<category><![CDATA[consumer wellness]]></category>
		<category><![CDATA[consumerisation]]></category>
		<category><![CDATA[Consumers]]></category>
		<category><![CDATA[data]]></category>
		<category><![CDATA[delivery]]></category>
		<category><![CDATA[demand]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[diet]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[Empathy]]></category>
		<category><![CDATA[fitness routines]]></category>
		<category><![CDATA[healthcare]]></category>
		<category><![CDATA[healthcare marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[preventative care]]></category>
		<category><![CDATA[Rahul Kadavakolu]]></category>
		<category><![CDATA[supplements]]></category>
		<category><![CDATA[treatment]]></category>
		<category><![CDATA[wearables]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=89496</guid>

					<description><![CDATA[<p>In a world where people want answers, results, solutions, and advise in a flash, there is a need for businesses to empower them with accurate information in real time. The world of healthcare is no different. Today, we want to take our health into our own hands and make our choices while seeking care. The [&#8230;]</p>
<p>The post <a href="https://campaignme.com/the-era-of-humanising-healthcare-marketing/">The era of humanising healthcare marketing</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
]]></description>
		
		
		
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		<title>Aramex delivers Ramadan memories to Alzheimer’s</title>
		<link>https://campaignme.com/aramex-delivers-ramadan-memories-to-alzheimers/</link>
		
		<dc:creator><![CDATA[Ishwari Khatu]]></dc:creator>
		<pubDate>Wed, 26 Apr 2023 06:49:44 +0000</pubDate>
				<category><![CDATA[Creative]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[The Work]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Video & Audio]]></category>
		<category><![CDATA[Alzheimer’s]]></category>
		<category><![CDATA[Aramex]]></category>
		<category><![CDATA[Campaign]]></category>
		<category><![CDATA[delivery]]></category>
		<category><![CDATA[eternal sunshine]]></category>
		<category><![CDATA[group chief marketing officer]]></category>
		<category><![CDATA[iftar]]></category>
		<category><![CDATA[Mike Rich]]></category>
		<category><![CDATA[Ramadan]]></category>
		<category><![CDATA[video]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=60085</guid>

					<description><![CDATA[<p>Aramex has produced and published a heartwarming film during the month of Ramadan about the daily struggles of its frontline heroes: the courier champions at Aramex. In an unexpected twist at the end, the film respectfully raises awareness about the mental health diseases of Alzheimer’s and Dementia. Titled “Eternal Sunshine”, the film depicts the hectic [&#8230;]</p>
<p>The post <a href="https://campaignme.com/aramex-delivers-ramadan-memories-to-alzheimers/">Aramex delivers Ramadan memories to Alzheimer’s</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
]]></description>
		
		
		
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		<title>Careem UAE Releases Customer and Business Trends of 2020</title>
		<link>https://campaignme.com/careem-uae-releases-customer-and-business-trends-of-2020/</link>
		
		<dc:creator><![CDATA[Sofia Serrano]]></dc:creator>
		<pubDate>Thu, 24 Dec 2020 11:00:38 +0000</pubDate>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Insights]]></category>
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		<guid isPermaLink="false">https://campaignme.com/?p=31414</guid>

					<description><![CDATA[<p>Careem has released its yearly trends for 2020, compiled across all its services, products and business areas. With the global customer landscape drastically changing as a result of the pandemic, Careem successfully accelerated the launch of its Super App earlier in the year to ensure it could continue to meet its company promise: Making everyday [&#8230;]</p>
<p>The post <a href="https://campaignme.com/careem-uae-releases-customer-and-business-trends-of-2020/">Careem UAE Releases Customer and Business Trends of 2020</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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