deliverables Archives - Campaign Middle East

The year ahead for (better) procurement and pitching practices

Anup Oommen — Tue, 03 Feb 2026 11:28:03 +0000

I’ve spent 32 years in this industry and have been directly involved in the pitching process since 2005, both at a regional level and within global reviews that included our region. While our industry has evolved dramatically, one area has remained largely unchanged: the pitching process. To be fair, many pitches we receive are human, […]

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Evaluating the impact of AI on agency pricing

Campaign Editorial — Tue, 20 Aug 2024 08:58:42 +0000

After a development process decades in the making, artificial intelligence (AI) has traversed the boundary between science fiction and technological fact, and it is now being applied to an array of processes by both businesses and consumers. For agencies, this means the ability to work faster and smarter while achieving greater accuracy and customer service […]

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Strategy is not a deliverable

Shantelle Nagarajan — Wed, 07 Aug 2024 11:38:12 +0000

Ever sat through a three-hour meeting where someone drones on about pie charts? Somehow, the strategy seems to have gotten lost in the PowerPoint sauce. We’ve all been there—slide after slide, wondering about the point. Did those strategy slides help lead to that creative idea? Too often, strategy is treated as an end in itself—a […]

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