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	<title>DEI fatigue Archives - Campaign Middle East</title>
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		<title>Women in advertising: ‘Our success is contagious&#8217;</title>
		<link>https://campaignme.com/women-in-advertising-our-success-is-contagious/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Thu, 28 Aug 2025 06:00:26 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
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		<category><![CDATA[creative]]></category>
		<category><![CDATA[DE&I]]></category>
		<category><![CDATA[DEI fatigue]]></category>
		<category><![CDATA[DEI initiatives]]></category>
		<category><![CDATA[Diversity]]></category>
		<category><![CDATA[equity]]></category>
		<category><![CDATA[Impact BBDO]]></category>
		<category><![CDATA[Impact BBDO Egypt]]></category>
		<category><![CDATA[inclusion]]></category>
		<category><![CDATA[investments]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Naila Fattouh]]></category>
		<category><![CDATA[stereotypes]]></category>
		<category><![CDATA[Women in advertising]]></category>
		<category><![CDATA[Women in Advertising 2025]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=107345</guid>

					<description><![CDATA[<p>Is diversity, equity and inclusion (DEI) merely a top-down strategic initiative or is it also becoming increasingly embedded within the organisational mindsets and cultural transformation to support women? As long as DEI initiatives continue to bring in major rewards to agencies and clients alike, we will continue to see it playing a pivotal role within [&#8230;]</p>
<p>The post <a href="https://campaignme.com/women-in-advertising-our-success-is-contagious/">Women in advertising: ‘Our success is contagious&#8217;</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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		<title>Women in advertising: Breaking DEI fatigue</title>
		<link>https://campaignme.com/women-in-advertising-breaking-dei-fatigue/</link>
		
		<dc:creator><![CDATA[Shantelle Nagarajan]]></dc:creator>
		<pubDate>Thu, 28 Aug 2025 06:00:13 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Amel Rebbouh]]></category>
		<category><![CDATA[best practice]]></category>
		<category><![CDATA[DE&I]]></category>
		<category><![CDATA[DEI fatigue]]></category>
		<category><![CDATA[Diversity]]></category>
		<category><![CDATA[equity]]></category>
		<category><![CDATA[inclusive]]></category>
		<category><![CDATA[MCN]]></category>
		<category><![CDATA[operations]]></category>
		<category><![CDATA[opinion]]></category>
		<category><![CDATA[Women in advertising]]></category>
		<category><![CDATA[Women in Advertising 2025]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=107416</guid>

					<description><![CDATA[<p>UM MENAT&#8217;s Amel Rebbouh speaks to Campaign Middle East on how diversity, equity and inclusion (DEI) should be integrated into business processes and how breaking DEI fatigue can be achieved. What mechanisms or metrics should organisations use to measure the effectiveness of DEI efforts beyond recruitment statistics? Effective DE&#38;I measurement requires comprehensive tracking: retention rates [&#8230;]</p>
<p>The post <a href="https://campaignme.com/women-in-advertising-breaking-dei-fatigue/">Women in advertising: Breaking DEI fatigue</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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