decks Archives - Campaign Middle East https://campaignme.com/tag/decks/ Tue, 10 Feb 2026 05:53:24 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png decks Archives - Campaign Middle East https://campaignme.com/tag/decks/ 32 32 Contegue: When ‘content people’ get tired of content https://campaignme.com/contegue-when-content-people-get-tired-of-content/ Mon, 09 Feb 2026 03:30:14 +0000 https://campaignme.com/?p=115855 contegue (noun) Pronunciation: /kɒnˈtiːɡ/ (kon-TEEG) Meaning: A state of cumulative mental and creative exhaustion caused by constant cycles of content creation, consumption, and reaction in always-on digital environments. I work in content, which means I spend much of my day writing it, briefing it, approving it, publishing it and then, when work is done, consuming […]

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]]> The year ahead for strategy https://campaignme.com/the-year-ahead-for-strategy/ Fri, 06 Feb 2026 04:55:29 +0000 https://campaignme.com/?p=115758 Yeah. Listen close again. The calendar flipped, and the noise began. A pulse. And then, a bang. 2026. Check it 2026 walked in, no music, no cheer. Just a light in the room and a question made clear. No countdown clock, no victory lap. Are we building brands, or still feeding platforms’ generic stack? The […]

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]]> AI won’t take your job in social, but the strategist who knows how to use it will https://campaignme.com/ai-wont-take-your-job-in-social-but-the-strategist-who-knows-how-to-use-it-will/ Thu, 06 Nov 2025 06:40:07 +0000 https://campaignme.com/?p=111440 There’s a misunderstanding in our industry right now. People think artificial intelligence (AI) is here to replace social teams. It’s not. It’s here to separate the ones who get social from the ones who were getting away with saying they do. For years, social rewarded volume. More posts. More formats. More deadlines. People survived by being fast, […]

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