dec 2022 Archives - Campaign Middle East https://campaignme.com/tag/dec-2022/ Fri, 07 Jun 2024 12:03:09 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png dec 2022 Archives - Campaign Middle East https://campaignme.com/tag/dec-2022/ 32 32 Adform named “Best DSP” by Adweek readers https://campaignme.com/adform-named-best-dsp-by-adweek-readers/ Wed, 11 Jan 2023 06:00:40 +0000 https://campaignme.com/?p=56469 Adform, the only global, independent, and fully integrated advertising platform built for modern marketing, is honored to accept the award for “Best DSP” from the 2022 Adweek Readers’ Choice: Best of Tech awards. The industry-renowned trade publication asked its readers to recognise the top providers of advertising and marketing technology. We were honored to win […]

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]]> Creating football communities with short video platforms – by Likee’s Gibson Yeun https://campaignme.com/creating-football-communities-with-short-video-platforms-by-likees-gibson-yeun/ Fri, 30 Dec 2022 11:10:40 +0000 https://campaignme.com/?p=56634 By Gibson Yeun, head of global operations at Likee. With the ongoing rise of short video technology, it is no secret that people are spending over 1.5 hours scrolling through such platforms every single day. The short video format is booming across the world in one region in particular, the Middle East, where it accounts for 15 per cent […]

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]]> AnNahar takes pages out of six defunct newspapers https://campaignme.com/annahar-takes-pages-out-of-six-defunct-newspapers/ Fri, 30 Dec 2022 09:00:55 +0000 https://campaignme.com/?p=56583 Impact BBDO and AnNahar bring back publications that were shut down due to political failure and pressure. On Monday, December 12, AnNahar newspaper was unlike any edition it had published in 90 years: each spread inside the daily edition was a different Lebanese newspaper that had ceased to exist in the last two decades or so. […]

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]]> The Annual 2022: The Year in Spotify https://campaignme.com/the-annual-the-year-in-spotify/ Fri, 30 Dec 2022 07:00:59 +0000 https://campaignme.com/?p=56611 Lynn Fattouh, senior marketing manager at Spotify, says: “Across the region, we saw new names join our top lists for the first time, such as Muslim and Essam Sasa, demonstrating how the music industry is growing and diversifying. For the first time, the most-streamed artist in the Arab world was Wegz. In addition, we saw […]

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]]> KFC Arabia brings limited edition gaming headsets https://campaignme.com/kfc-arabia-brings-limited-edition-gaming-headsets/ Thu, 29 Dec 2022 13:00:53 +0000 https://campaignme.com/?p=56601 KFC, the famous fried chicken franchise,  collaborated with Steel Series, the manufacturer of gaming accessories, to create a limited-edition headset drop for gaming and football fans all around the region. Football has held people across the globe spellbound – football lovers and occasional watchers, those who follow their players through leagues and those who tune […]

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]]> TikTok celebrates creators with TikTok Creator Awards https://campaignme.com/tiktok-celebrates-creators-with-tiktok-creator-awards/ Thu, 29 Dec 2022 09:30:04 +0000 https://campaignme.com/?p=56579 TikTok celebrated creators with the TikTok Creator Awards where winners were announced across numerous categories including Creator of the Year and Breakthrough Creator of the Year. These creators were awarded for their ability to engage with their audiences and create cultural movements that started on TikTok before moving to the physical world. The awards were […]

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]]> The Annual 2022: Top 10 Milestones https://campaignme.com/the-annual-2022-top-10-milestones/ Thu, 29 Dec 2022 07:30:52 +0000 https://campaignme.com/?p=56532 1 In April, the international market leader in the streaming market, Netflix, saw its shares drop nearly 40 per cent when it announced its Q1 results. There were two reasons: its number of subscribers had dropped for the first time in a decade, and the service said it was ready to announce an ad-supported tier. It […]

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]]> Momentum Dubai brings the 2023 MG RX5 dramatically back to life https://campaignme.com/momentum-dubai-brings-the-2023-mg-rx5-dramatically-back-to-life/ Wed, 28 Dec 2022 10:30:14 +0000 https://campaignme.com/?p=56527 Momentum Dubai have teamed up with MG Motor to ignite passion for the all-new 2023 MG RX5 among regional audiences. MG have completely transformed the RX5 from its 2018 iteration for the head-turningly impressive 2023 model. It comes fully redesigned with sleek design and styling, advanced technology, and an affordable price point. This story of […]

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]]> JCDecaux chief data officer François-Xavier Pierrel to deliver keynote at WOO MENA Forum https://campaignme.com/jcdecaux-chief-data-officer-francois-xavier-pierrel-to-deliver-keynote-at-woo-mena-forum/ Wed, 28 Dec 2022 06:00:51 +0000 https://campaignme.com/?p=56481 JCDecaux chief data officer François-Xavier Pierrel will deliver the Keynote Address on the day 2 of the World Out of Organization in-person MENA Forum which will be held in Dubai from February 15-17. Day 2 of the Forum will major on the Science of Out of Home including the use of data, audience measurement and […]

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]]> The UAE space anthem: Emirates NBD’s tribute on National Day https://campaignme.com/the-uae-space-anthem-emirates-nbds-tribute-on-national-day/ Tue, 27 Dec 2022 13:00:42 +0000 https://campaignme.com/?p=56468 Emirates NBD aimed to push the bar in creativity for National Day communication. In a nod to UAE’s space ventures, Emirates NBD’s National Day campaign features the national anthem of the country with a space twist. With Liwa Content. Driven as the video marketing agency behind the idea, the anthem was created through the use […]

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