data-driven marketing Archives - Campaign Middle East https://campaignme.com/tag/data-driven-marketing/ Wed, 08 Jul 2026 09:22:38 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png data-driven marketing Archives - Campaign Middle East https://campaignme.com/tag/data-driven-marketing/ 32 32 From personalisation to prediction https://campaignme.com/from-personalisation-to-prediction/ Wed, 08 Jul 2026 09:22:38 +0000 https://campaignme.com/?p=124322 The tools have never been smarter. The customer has never felt less seen. Eighty-two per cent of UAE marketers say artificial intelligence (AI) now powers their personalisation strategies, yet only 31 per cent of their customers feel that personalised touch. This gap is not a technology problem; it is a strategic one – and closing […]

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]]> AppsFlyer appoints Alexia Nakad as GM for Western Europe and the Middle East https://campaignme.com/appsflyer-appoints-alexia-nakad-as-gm-for-western-europe-and-the-middle-east/ Wed, 11 Mar 2026 04:35:10 +0000 https://campaignme.com/?p=117584 AppsFlyer, a modern marketing cloud, has appointed Alexia Nakad as General Manager for Western Europe and the Middle East regions. In this newly created role, Nakad will lead AppsFlyer’s growth and strategic expansion across Western Europe and the Middle East, as the company accelerates its omni-channel and data collaboration strategy across the region. “Alexia is […]

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]]> Google, Promofix showcase data-driven marketing strategies in Qatar, Jordan and Kuwait https://campaignme.com/google-promofix-showcase-data-driven-marketing-strategies-in-qatar-jordan-and-kuwait/ Fri, 07 Nov 2025 07:20:20 +0000 https://campaignme.com/?p=111539 Promofix, the digital arm of JGroup and the official Google Ads reseller in Qatar, Kuwait, and Jordan, hosted exclusive events in these markets to highlight the growing importance of Google technologies in accelerating business performance. The events explored AI-driven solutions, data-driven marketing strategies, real-time audience insights, under the theme ‘Building Growth Together with Google’. Top […]

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]]> The Trade Desk reveals three key appointments at its Dubai office https://campaignme.com/the-trade-desk-reveals-three-key-appointments-at-its-dubai-office/ Mon, 27 Oct 2025 05:30:38 +0000 https://campaignme.com/?p=110817 Global advertising technology leader The Trade Desk has revealed three key appointments at its Dubai office. Patrick Oppong has been appointed as Associate Trading Director, MENA; Chris Gregory-Pasha has been chosen as Senior Director Business Development, MENA; and Mansour Salameh has been handed the role of Senior Director, Business Development. Oppong brings with him eight […]

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]]> How women are shaping data-driven marketing https://campaignme.com/breaking-the-glass-ceiling-how-women-are-shaping-data-driven-marketing/ Mon, 15 Sep 2025 06:00:07 +0000 https://campaignme.com/?p=108552 The world of marketing is changing. It is no longer about coming up with clever taglines: it’s about using data to understand people and connect with them. I have been a woman in marketing for years, and I have seen how women are not just participating in this shift, women are leading it. We are […]

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]]> Arla Foods, LiveRamp drive 60 per cent customer lift through data collaboration https://campaignme.com/arla-foods-mena-liveramp-drive-60-per-cent-customer-lift-through-data-collaboration/ Wed, 19 Mar 2025 07:04:38 +0000 https://campaignme.com/?p=98147 Arla Foods MENA has partnered with data collaboration platform LiveRamp to drive customer acquisition for its Back to School campaign. Leveraging retailer transaction data through LiveRamp’s platform, Arla Food’s in-house digital team The Barn built precise deterministic audience segments based on purchase behaviour for better campaign effectiveness and omnichannel measurement. Being a brand that does not have its […]

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]]> Porsche supercharges its brand experience with data https://campaignme.com/porsche-supercharges-its-brand-experience-with-data/ Tue, 31 Dec 2024 07:54:03 +0000 https://campaignme.com/?p=94172 A project that has been in the works over the last few months, Porsche is supercharging its digital future by reimagining its digital ecosystem to unify and elevate the brand experience across all dealer markets in the Middle East, Africa and India. By developing and deploying bespoke business use cases to optimise and increase the […]

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]]> Saudi Focus 2022: Keeping up with digital – by Assembly’s Salma Eraki https://campaignme.com/saudi-focus-2022-keeping-up-with-digital-by-assemblys-salma-eraki/ Fri, 16 Dec 2022 11:00:44 +0000 https://campaignme.com/?p=56017 By Salma Eraki, content manager, Assembly Global The state of digital in Saudi Arabia is evolving beyond expectation and gaining exponential interest, both regionally and globally. Since the launch of Saudi Vision 2030, the Kingdom has taken great strides towards a more advanced digital transformation. The Saudi Vision 2030 aspires to build a digitally led […]

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]]> Adele Baxter joins JWI as client services director https://campaignme.com/adele-baxter-joins-jwi-as-client-services-director/ Wed, 05 Oct 2022 11:39:42 +0000 https://campaignme.com/?p=53750 Integrated creative agency, JWI, has appointed Adele Baxter as client services director for the Middle East region. With over 10 years of global experience across the UK, Europe, APAC and MENA, Baxter joins from boutique digital agency, Flourish Digital Marketing, where she lead the growing team and worked with a diverse portfolio of international organisations […]

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]]> MCN’s Promoseven 360 ropes in James Welch as managing director https://campaignme.com/mcns-promoseven-360-ropes-james-welch-managing-director/ Tue, 07 Oct 2014 06:12:37 +0000 https://campaignme.com/?p=5728 He moved from Apac into the newly created role two months ago; expected to bolster integrated offering with digital, shopper experience. Middle East Communication Network (MCN) agency Promoseven 360 has appointed James Welch as managing director, a newly created position. In his last assignment, Welch was managing director of WPP’s digital consultancy Media Innovation Group, across Asia Pacific. […]

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