data and insights Archives - Campaign Middle East

Breaking the digital noise with data-driven storytelling

Hiba Faisal — Mon, 10 Mar 2025 05:00:17 +0000

A quick Google search estimates that brands have spent close to $235bn on social media advertising globally – a 140 per cent increase in just five years. This figure is forecast to grow by nearly 50 per cent by the end of the decade. Yet, this number does not surprise me. Every time I reach […]

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Deloitte report sheds light on Middle East marketing trends

Ishwari Khatu — Mon, 13 Mar 2023 09:39:06 +0000

Deloitte released its 2023 Global Marketing Trends report, providing insights into the priorities and concerns of brands in Saudi Arabia and the United Arab Emirates. The report covers the findings of a Deloitte survey conducted in June 2022, which identifies sustainability and the metaverse among the most prominent marketing themes in the region. Time to […]

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WARC study: Do stronger relationships produce stronger results?

Ishwari Khatu — Wed, 01 Mar 2023 11:49:10 +0000

New evidence shows that the strength of the relationship between clients and their agency has a direct correlation to the output of effective work. This follows the research carried out by Aprais, advisors to global marketers and agencies, and WARC, the global authority on marketing effectiveness. Outlined in the study ‘Do stronger relationships produce stronger […]

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Nike survey reveals UAE and KSA parents’ perception of the benefits of playing sport

Ishwari Khatu — Fri, 25 Nov 2022 12:00:43 +0000

New research, conducted by YouGov and commissioned by Nike Middle East, has been revealed to understand the perceived benefits of kids in the UAE and KSA playing sports. Ahead of the launch of Nike’s new playbook entitled ‘Five minutes more’, the research aims to underscore the relationship that kids have with sport, and to educate […]

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OOH Guide 2022: Radical evolution – by Viola’s Ammar Sharaf

Ishwari Khatu — Wed, 09 Nov 2022 06:00:44 +0000

By Ammar Sharaf, CEO of Viola Communications There are hundreds of steps that go into the planning and buying of any given outdoor campaign, and to a certain extent those steps have historically been rather inefficient, for example in the way parties share information. However, OOH is currently undergoing a radical evolution, underpinned by the […]

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Majority of CMOs set to increase digital retail media budget in next year

Ishwari Khatu — Wed, 12 Oct 2022 08:40:59 +0000

About three-quarters of chief marketers expect to increase their digital retail media budget in the coming year, a new survey has revealed. The poll of senior marketers from across the globe by Campaign found 47 per cent said they would be increasing their budget by more than 25 per cent, while just under a third (29 per […]

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Seedtag and YouGov Survey highlights opportunities in data privacy

Ishwari Khatu — Tue, 04 Oct 2022 06:00:20 +0000

Responsible handling of data leads to a mutual benefit for advertisers and their audiences, according to a new survey . Seedtag, a contextual advertising specialist, released findings from its survey, conducted by data analysis and market research firm YouGov. The survey examined consumers’ privacy concerns and attitudes towards advertising across Europe. The main aim […]

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Power Essays 2022: An instinct for the future – by PHD’s Karen Doumet

Ishwari Khatu — Mon, 03 Oct 2022 06:06:16 +0000

The world around us is evolving faster than ever before. In the marketing and communications sector, you could even say we’re hooked on change, forever revisiting structures, practices, operating models and systems. Despite the wealth of information, clear signals become harder to distinguish. While we’re conscious that the solutions of the past might not work […]

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Power Essays 2022: At a crossroads – by ASDA’A BCW’s Sunil John

Ishwari Khatu — Fri, 30 Sep 2022 08:34:53 +0000

This year’s findings of the ASDA’A BCW Arab Youth Survey, the largest annual study of its kind of the Middle East’s largest demographic, show that the region’s 200 million young people are charting a course away from the demands of the Arab Spring – but are eager for both leadership and reassurance to navigate the […]

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Khoros and Talkwalker announce partnership

Ishwari Khatu — Thu, 29 Sep 2022 08:00:42 +0000

Khoros, a digital-first customer engagement software and service provider, and Talkwalker, a consumer intelligence and deep listening company, have announced their partnership to provide brands with social media management, intelligence, and deep listening experiences. The strategic relationship will equip brands with the tools they need — from insights to action — to remain attuned, responsive, […]

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