Daniel Shepherd Archives - Campaign Middle East

In the defence of pitches

Ishwari Khatu — Wed, 13 May 2026 06:00:50 +0000

If you listened to the industry long enough, you’d think pitching was beyond saving. Too long, too expensive and too painful. A process that everyone complains about but no one really changes. But that’s not the full picture. When it works – and it does – it’s one of the few moments where this industry […]

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Is strategy more than a slide factory?

Anup Oommen — Mon, 03 Nov 2025 05:30:03 +0000

Once upon a time, as all good stories start, a strategist’s job used to be scripted in neat lines: find insights, brief the work, set the course, spark the magic, and measure the echo of the strategy. But then, the plot thickened, the stage stretched, the costumes multiplied, and expectations expanded to everything from product […]

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Omnicom Media Group appoints Christian Fedorczuk as CEO of PHD MENA

Anup Oommen — Wed, 15 Jan 2025 09:42:48 +0000

Omnicom Media Group (MENA) has appointed Christian Fedorczuk as the CEO of PHD MENA. In addition to Fedorczuk’s appointment, Karen Doumet and Daniel Shepherd will also step into new roles. Doumet, who has been critical to the recent success of PHD, will assume Regional Managing Director for the whole of MENA across all disciplines. Shepherd […]

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Biggest movers and shakers across the industry in 2023

Ishwari Khatu — Thu, 28 Dec 2023 06:00:45 +0000

1 The Cannes Lions International Festival of Creativity announced Impact BBDO’s Ali Rez as the first jury president from the MENA region. Rez was appointed as the the Print & Publishing Lions Jury President as a part of the Lion’s 2023 jury president line-up for its 70th edition. 2 Dubai Lynx, MENA’s Festival and Awards […]

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MENA Power List 2023: Mediocrity isn’t cool by PHD MENA’s Daniel Shepherd

Sonia Majumder — Mon, 09 Oct 2023 13:25:03 +0000

Daniel Shepherd is the Co-Managing Director for PHD MENA. His favourite movie is Willy Wonka & The Chocolate Factory, a timeless love letter to the power of imagination. A wise agency head shared a great anecdote with me the other day about The Economist account. I’m sure many other versions of this story exist, continuously shared by probably thousands of copywriters […]

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Digital Essays 2022: Checkmate; Why being human wins in the end – by PHD’s Daniel Shepherd

Jalaja Ramanunni — Mon, 05 Dec 2022 07:00:58 +0000

By Daniel Shepherd, regional head of strategy & product, PHD In 1996, Russian Grandmaster Garry Kasparov defeated IBM’s AI-powered super-computer Deep Blue during a six-game chess competition known as the ‘Battle for Humanity’. When AI battled the world’s greatest chess player for supremacy, this title did not seem like hyperbole. The fifth game was the […]

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Digital Essay 2019: Algorithm & Blues by Daniel Shepherd, PHD UAE.

Nadeem Quraishi — Mon, 25 Nov 2019 09:00:09 +0000

There is an ancient Suﬁ proverb that translates roughly as “there are no signs in the desert saying do not eat the stones”. Now, you might well be wondering why this digital essay is beginning with a millennium-old quote from the people that gave us the great romantic poet Rumi. And it’s not even that […]

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