Dan Lord Archives - Campaign Middle East https://campaignme.com/tag/dan-lord/ Tue, 08 Apr 2025 11:32:33 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Dan Lord Archives - Campaign Middle East https://campaignme.com/tag/dan-lord/ 32 32 Esports: The dawn of a new arena https://campaignme.com/esports-the-dawn-of-a-new-arena/ Tue, 08 Apr 2025 11:32:33 +0000 https://campaignme.com/?p=99870 Let’s face it, out-of-home (OOH) advertising is having its deserved moment in the sun with the rise of three-dimensional (3D) anamorphic billboards and mixed reality computer-generated imagery (CGI) catching advertisers’ attention.  Social is still moving at the speed of your thumb, fuelled by its negative dopamine hits, and global mega events continue to draw the […]

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]]> Level up: Marketers discuss the boom in esports and gaming https://campaignme.com/level-up-marketers-discuss-the-boom-in-esports-and-gaming/ Mon, 09 Dec 2024 07:35:11 +0000 https://campaignme.com/?p=93247 Here are the facts: The Middle East region is witnessing an unprecedented boom in gaming and esports. The numbers speak for themselves. Publicly available data on the recent Esports World Cup (EWC) held in Saudi Arabia show that it garnered more than 250 million views across all platforms, with total viewership of approximately 500 million. […]

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