Dan Leach Archives - Campaign Middle East https://campaignme.com/tag/dan-leach/ Wed, 07 May 2025 07:42:35 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Dan Leach Archives - Campaign Middle East https://campaignme.com/tag/dan-leach/ 32 32 Marketing is ‘future-forward in the Kingdom’ https://campaignme.com/marketing-is-future-forward-in-the-kingdom/ Wed, 07 May 2025 07:42:35 +0000 https://campaignme.com/?p=101860 In this Industry Snapshot, TBWA\RAAD’s Dan Leach explores how future-forward marketing is redefining the landscape in Saudi Arabia – driven by AI, hyper-personalisation, deep cultural relevance, and a generation eager to form meaningful connections. It is important not to group Saudi Arabia within “Middle East marketing strategies,” but instead to focus on marketing specifically for […]

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]]> Global vs local: The big debate https://campaignme.com/global-vs-local-the-big-debate/ Fri, 06 Dec 2024 12:13:06 +0000 https://campaignme.com/?p=93197 One of the most heavily debated topics in Saudi Arabia at the moment is whether clients and brands should pick local or global agencies to meet their brand, creative, marketing and communication needs. There is a perception that local agencies best understand local consumer behaviour, local culture, jokes and humour, the local Arabic dialects, traditions, […]

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]]> TBWA\RAAD appoints Rawad Al Dahouk as head of strategy and planning https://campaignme.com/tbwaraad-appoints-rawad-al-dahouk-as-head-of-strategy-and-planning/ Mon, 09 Sep 2024 12:09:49 +0000 https://campaignme.com/?p=89349 TBWA\RAAD has announced the appointment of Rawad Al Dahouk as the new head of strategy and planning for Saudi Arabia. In his new role, Al Dahouk will take on a leadership position within TBWA\RAAD Saudi to guide the strategic output for the agency and support its growth in the country. The appointment is also part […]

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]]> Disruption® in the Kingdom of Disruption https://campaignme.com/disruption-in-the-kingdom-of-disruption/ Tue, 02 Jul 2024 06:04:38 +0000 https://campaignme.com/?p=86552 Saudi Arabia is in the midst of unparalleled transformation. With initiatives like Vision 2030 reshaping the country’s economic landscape, we see an ambitious drive to diversify industries ranging from entertainment and hospitality to sports and tourism. The pace of change is staggering, and disruption is at the heart of the country’s evolution. As the Managing […]

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]]> TBWA\RAAD appoints Dan Leach as MD for Saudi https://campaignme.com/tbwaraad-appoints-dan-leach-as-md-for-saudi/ Wed, 17 Jan 2024 07:58:59 +0000 https://campaignme.com/?p=74864 TBWA\RAAD has appointed Dan Leach as the new Managing Director for its operations in Saudi Arabia. Currently serving as the Managing Director forGrowth in Dubai, Leach’s appointment to head TBWA\RAAD’s operations in the Kingdom strengthens the agency’s presence in the country and continues its commitment to sustained growth and investment in the Middle East. The […]

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