customisation Archives - Campaign Middle East https://campaignme.com/tag/customisation/ Tue, 24 Mar 2026 08:33:33 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png customisation Archives - Campaign Middle East https://campaignme.com/tag/customisation/ 32 32 Design thinking: understanding people before platforms https://campaignme.com/design-thinking-understanding-people-before-platforms/ Tue, 24 Mar 2026 07:25:38 +0000 https://campaignme.com/?p=118053 Design thinking rarely receives the recognition it deserves, even though it forms the foundation of every effective marketing campaign and lies at the heart of any truly integrated marketing strategy. In today’s social media-driven world, where integrated marketing can determine whether a brand succeeds or fades into the noise, standing out requires more than technical […]

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]]> Impact Proximity, Webflow partner to drive digital experiences https://campaignme.com/impact-proximity-webflow-partner-to-drive-digital-experiences/ Wed, 14 Jan 2026 11:00:30 +0000 https://campaignme.com/?p=114467 Impact Proximity, part of Omnicom’s IMPACT BBDO Group, has partnered with Webflow to support faster, high-performance digital experiences across the Middle East. The partnership sees Impact Proximity working with Webflow’s AI-native website experience platform to streamline how enterprise websites are designed, built and managed. The aim is to reduce development friction while enabling brands to […]

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]]> The future of brand and marketing in the Middle East https://campaignme.com/the-future-of-brand-and-marketing-in-the-middle-east/ Mon, 15 Dec 2025 07:10:15 +0000 https://campaignme.com/?p=113084 The marketing industry in the Middle East is amid one of its most dynamic transformations yet. Over the past few years, the region has become a hotbed of innovation, driven by rapid technological adoption, a connected population across age segments, and for every brand that is eager to establish meaningful presence in both global and […]

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]]> Smarter websites, stronger search: The next era of website management and SEO https://campaignme.com/smarter-websites-stronger-search-the-next-era-of-website-management-and-seo/ Tue, 18 Nov 2025 05:40:31 +0000 https://campaignme.com/?p=111984 In the digital age where online presence defines business identity, a website has transformed into more than just a marketing tool; it is now the foundation of brand experience. As technology evolves, the methods by which businesses create, manage, and optimise their websites are undergoing significant changes. The future of website management will be characterised […]

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]]> Podcast: Hyundai UAE’s Wassim Derbi on the 5 Cs crucial to elevating CX https://campaignme.com/podcast-hyundai-uaes-wassim-derbi-on-the-5-cs-crucial-to-elevating-cx/ Wed, 26 Mar 2025 06:20:47 +0000 https://campaignme.com/?p=98461 On the latest episode of Campaign Middle East’s On The Record podcast,  Wassim Derbi, the National Head of Marketing and Communications at Hyundai UAE and Genesis UAE, and the author of Retail Marketing Management, makes the case for automotive marketers to keep the total cost of ownership top of mind, and how the 5Cs of customisation, convenience, […]

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]]> Shaping the future of advertising: from conventional to smart digital https://campaignme.com/shaping-the-future-of-advertising-from-conventional-to-smart-digital/ Tue, 25 Feb 2025 07:30:24 +0000 https://campaignme.com/?p=96903 The advertising landscape is undergoing a transformative shift, moving away from traditional models towards a hyper-digital, AI-driven future. In the MENA region, where companies have access to vast consumer data, the next frontier for businesses is not simply about being present online, but about crafting personalised advertising experiences that truly resonate with customers. In this […]

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]]> 2024: A year of transformation, creativity and authenticity https://campaignme.com/2024-a-year-of-transformation-creativity-and-authenticity/ Tue, 31 Dec 2024 06:58:41 +0000 https://campaignme.com/?p=94165 As the curtains draw on 2024, I find myself reflecting on a year that has been both challenging and inspiring. In an age when our digital footprints deepen with every passing moment, the way we connect, communicate and create continues to evolve. The numbers alone are staggering – on average, we now spend more than […]

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]]> Sputnik Floyd unveils AICO to transform visual storytelling https://campaignme.com/sputnik-floyd-unveils-aico-to-transform-visual-storytelling/ Tue, 01 Oct 2024 05:30:38 +0000 https://campaignme.com/?p=90208 In today’s rapidly evolving digital world, staying ahead requires creativity, innovation and adapting to new technologies. At our marketing agency, we constantly seek ways to help our clients enhance their brands, engage audiences, and boost marketing return on investment (ROI). We’re excited to introduce AICO, our AI-generated image and video content service, designed to transform […]

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