customers Archives - Campaign Middle East https://campaignme.com/tag/customers/ Thu, 23 Apr 2026 08:42:21 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png customers Archives - Campaign Middle East https://campaignme.com/tag/customers/ 32 32 November Five launches AI-driven product studio in the Middle East https://campaignme.com/november-five-launches-ai-driven-product-studio-in-the-middle-east/ Thu, 23 Apr 2026 07:00:49 +0000 https://campaignme.com/?p=120954 November Five, an independent digital product studio, has revealed the regional rollout of its MX™ (Memorable Experience) Framework and N5OS operating model, designed to help Middle Eastern enterprises translate digital transformation ambitions into products that perform in the real world. Entering the region as a senior-led Product Studio rather than a traditional agency, consultancy or […]

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]]> Podcast: Porsche MEA & India’s Manfred Bräunl on creating communities for customers and fans https://campaignme.com/podcast-porsche-mea-indias-manfred-braunl-on-creating-communities-for-customers-and-fans/ Wed, 18 Mar 2026 09:13:05 +0000 https://campaignme.com/?p=117448 On the latest episode of Campaign Middle East’s On The Record podcast, Dr. Manfred Bräunl, Chief Executive Officer, Porsche Middle East, Africa and India, shares why the brand has accelerated down the path of experiential marketing; why it has prioritised community and fan engagement; why personalisation is key to customer-centric brand-building; and how the brand has developed […]

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]]> Augmented intelligence: Substance and strategy > speed and scale https://campaignme.com/augmented-intelligence-substance-and-strategy-speed-and-scale/ Thu, 12 Mar 2026 15:49:27 +0000 https://campaignme.com/?p=117665 Let’s get the artificial intelligence (AI) fundamentals out of the way before the deep dive: What comes to mind when “AI-augmented marketing” is spoken out loud? If the words speed, scale and shortcuts are the unspoken mental response, it’s time to pause. The problem with speed is that it’s not quite the same as direction. […]

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]]> Podcast: Ford MENA’s Andrew Gregory on what it takes for automative brands to win https://campaignme.com/podcast-ford-menas-andrew-gregory-reveals-what-it-takes-for-automative-brands-to-win/ Fri, 20 Feb 2026 05:21:45 +0000 https://campaignme.com/?p=116285 On the latest episode of Campaign Middle East’s On The Record podcast, Andrew Gregory, Marketing Director, Ford MENA, reveals success that can be unlocked from working towards shared outcomes instead of working within silos. He positions Ford’s response — specifically the ‘Ready. Set. Ford‘ brand platform — as the connective tissue that harmonises OEM (original equipment […]

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]]> Beyond the point system: Why gamification is the new North Star for MEA marketers https://campaignme.com/beyond-the-point-system-why-gamification-is-the-new-north-star-for-mea-marketers/ Mon, 16 Feb 2026 11:42:19 +0000 https://campaignme.com/?p=116271 In the rapidly evolving marketing landscape of the Middle East and Africa (MEA), the traditional “spend-and-get” loyalty model is hitting a ceiling. As markets such as the UAE and Saudi Arabia lead the charge in digital transformation, consumers are no longer just looking for discounts—they are looking for experiences. According to Comarch’s latest industry insights, […]

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]]> The relevance economy: Why momentum fades before performance does https://campaignme.com/the-relevance-economy-why-momentum-fades-before-performance-does/ Thu, 29 Jan 2026 03:00:55 +0000 https://campaignme.com/?p=115217 After sitting in enough leadership rooms, reviewing enough strategies, and watching brands execute flawlessly and still lose momentum, a pattern around relevance becomes difficult to ignore. On the surface, everything appears right. Visibility is strong. Innovation is active. Performance metrics remain healthy. Yet something begins to slip. Not loudly. Not dramatically. Quietly. It rarely shows […]

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]]> FAB Misr, e& campaign turns Al Ahly SC wins into Ahlaweya Card benefits https://campaignme.com/fab-misr-e-campaign-turn-al-ahly-sc-match-wins-into-ahlaweya-card-benefits/ Tue, 20 Jan 2026 10:35:14 +0000 https://campaignme.com/?p=114790 FAB Misr, a subsidiary of the First Abu Dhabi Bank Group (FAB) and one of the largest foreign banks operating in Egypt, and telecom operator e& have launched a campaign for the Ahlaweya Card. The concept and client mandate for the campaign was to build brand awareness about the Ahlaweya Card among Al Ahly’s fanbase, […]

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]]> Starbucks ‘Original Knows Original’ celebrates individuality of consumers https://campaignme.com/starbucks-original-knows-original-celebrates-originality-individuality-of-consumers/ Mon, 13 Oct 2025 04:00:06 +0000 https://campaignme.com/?p=110175 Starbucks has unveiled its new region-wide campaign ‘Original Knows Original’, which aims to reaffirm the brand’s promise of offering customers a place to be themselves. From personalising their coffee to expressing their authenticity in any way they choose, the ‘Original Knows Original’ campaign reflects how the brand cares about individual tastes and communities in the […]

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]]> Six trends that will reshape the future of retail https://campaignme.com/six-trends-that-will-reshape-the-future-of-retail/ Tue, 17 Jun 2025 07:09:35 +0000 https://campaignme.com/?p=103894 The Future of Retail: Six Disruptions That Could Shape the Next Decade, the latest report from Bain & Company, urges retailers to not lose sight of six major shifts impacting their future success in the longer term. Far-reaching disruptions in the global retail landscape are set to radically – and rapidly – transform the industry […]

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]]> Customer centricity: Embracing the outside-in perspective https://campaignme.com/customer-centricity-embracing-the-outside-in-perspective/ Wed, 07 May 2025 05:30:11 +0000 https://campaignme.com/?p=101856 Marketing and brand management have undergone significant changes in the past decade, mainly driven by rapid advancements in technology and their impact on customers’ daily lives. Widespread internet access, the evolution of e-commerce, the availability of information, and more recently, the rise of AI, have shifted the balance of power from brands to customers. This […]

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