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	<title>customer journeys. Archives - Campaign Middle East</title>
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		<title>The next saudi transformation won’t be digital; it will be resilient</title>
		<link>https://campaignme.com/the-next-saudi-transformation-wont-be-digital-it-will-be-resilient/</link>
		
		<dc:creator><![CDATA[Ishwari Khatu]]></dc:creator>
		<pubDate>Thu, 14 May 2026 07:05:30 +0000</pubDate>
				<category><![CDATA[Brands]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[Artificial Intelligence]]></category>
		<category><![CDATA[Brand Focus]]></category>
		<category><![CDATA[customer journeys.]]></category>
		<category><![CDATA[CX]]></category>
		<category><![CDATA[Digital Transformation]]></category>
		<category><![CDATA[opinion]]></category>
		<category><![CDATA[resilience transformation]]></category>
		<category><![CDATA[saudi agencies]]></category>
		<category><![CDATA[Saudi Arabia]]></category>
		<category><![CDATA[Saudi focus]]></category>
		<category><![CDATA[Saudi Report]]></category>
		<category><![CDATA[Saudi transformation]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=121984</guid>

					<description><![CDATA[<p>For the better part of the last decade, digital transformation has been the language of progress. Then Covid made it urgent. Companies had to move fast. Customer journeys shifted online. Operations were reworked and business models had to adapt under pressure. In that moment, transforming digitally was not simply an ambition; it was how businesses [&#8230;]</p>
<p>The post <a href="https://campaignme.com/the-next-saudi-transformation-wont-be-digital-it-will-be-resilient/">The next saudi transformation won’t be digital; it will be resilient</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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		<title>Middle East marketer of the future: From growth architect to purpose-driven pioneer</title>
		<link>https://campaignme.com/middle-east-marketer-of-the-future-from-growth-architect-to-purpose-driven-pioneer/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Thu, 08 May 2025 06:30:28 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[ABG]]></category>
		<category><![CDATA[adaptability]]></category>
		<category><![CDATA[Advertising Business Group]]></category>
		<category><![CDATA[alignment]]></category>
		<category><![CDATA[capability building]]></category>
		<category><![CDATA[creativity and commercial thinking]]></category>
		<category><![CDATA[cross-functional development]]></category>
		<category><![CDATA[curiosity]]></category>
		<category><![CDATA[customer journeys.]]></category>
		<category><![CDATA[Data-driven decision-making]]></category>
		<category><![CDATA[Eleni Kitra]]></category>
		<category><![CDATA[fragmented teams]]></category>
		<category><![CDATA[growth architect]]></category>
		<category><![CDATA[influence]]></category>
		<category><![CDATA[integrated thinking.]]></category>
		<category><![CDATA[marketer]]></category>
		<category><![CDATA[marketing fundamentals]]></category>
		<category><![CDATA[Middle East]]></category>
		<category><![CDATA[Performance]]></category>
		<category><![CDATA[pioneer]]></category>
		<category><![CDATA[Purpose]]></category>
		<category><![CDATA[regional frameworks]]></category>
		<category><![CDATA[regional pulse]]></category>
		<category><![CDATA[silos]]></category>
		<category><![CDATA[WFA Middle East]]></category>
		<category><![CDATA[World Federation of Advertisers]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=101963</guid>

					<description><![CDATA[<p>What does the marketer of the future look like — not just globally, but in the fast-evolving, culturally rich, and economically ambitious Middle East? Marketer of the Future 2025, the latest global research from the World Federation of Advertisers (WFA), conducted in partnership with Oxford, set out to answer that question. The report offers a [&#8230;]</p>
<p>The post <a href="https://campaignme.com/middle-east-marketer-of-the-future-from-growth-architect-to-purpose-driven-pioneer/">Middle East marketer of the future: From growth architect to purpose-driven pioneer</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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