Customer Experience Archives - Campaign Middle East

Customer experience is a commercial discipline. Treat it like one.

Shantelle Nagarajan — Mon, 08 Jun 2026 12:16:39 +0000

Walk into any supermarket on a Friday afternoon and you can tell, within a minute, whether the brand is being delivered by the people inside it. The stocked aisles, the staff posture, the till queues, the way a shopper is greeted at fresh produce. None of it is marketing in the textbook sense. All of […]

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If social media didn’t exist, would your brand still connect?

Ishwari Khatu — Thu, 04 Jun 2026 05:56:33 +0000

Customer experience today sits somewhere between relevance, connection, community, visibility and memory. From a customer’s perspective, people are constantly asking themselves: What’s new here? What makes this memorable? Do I feel part of something bigger? Would this experience stay with me beyond the moment itself? From a brand’s perspective, the challenge is completely different. How […]

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How a gifting platform’s rebrand went beyond visual identity

Hiba Faisal — Mon, 25 May 2026 05:05:42 +0000

At Campaign Middle East, the first introduction to Udora’s rebrand did not come through an announcement or campaign film. It arrived as a PR package. The delivery immediately sparked conversation across the office. Instead of a standard bouquet, the package came as an elaborate display: flowers arranged on a patch of grass alongside a collection […]

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Saudi Report 2026: The empathy illusion

Hiba Faisal — Tue, 19 May 2026 11:15:16 +0000

It is 11:47pm. You open an app you have used for years. A message appears: “Hi Hussain, we picked these just for you.” What follows is a carousel of products you do not want, offers that do not make sense and a tone that feels slightly off. You pause – not because you are impressed, […]

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Aces of Space appoints Rohma Theunissen as its new Brand Strategy Director

Anup Oommen — Thu, 14 May 2026 08:45:28 +0000

Aces of Space has appointed Rohma Theunissen as Brand Strategy Director, marking a significant step in the agency’s continued evolution as a global design and branding consultancy operating across strategy, identity and experience. In the new role, Theunissen will lead strategic development across the agency’s portfolio, focusing on brand positioning, customer experience, storytelling and long-term […]

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Meydan Free Zone launches ‘CX Files’ YouTube series for ‘when things go wrong’

Anup Oommen — Tue, 24 Feb 2026 05:37:25 +0000

Meydan Free Zone has launched a six-episode YouTube series called CX Files showcasing the real work behind customer experience (CX) at the free zone, and what happens when CX gets tested. Each episode highlights the importance of CX and reminds audiences of what happens when things go wrong; when parts of the process fails; when […]

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Podcast: Ford MENA’s Andrew Gregory on what it takes for automative brands to win

Anup Oommen — Fri, 20 Feb 2026 05:21:45 +0000

On the latest episode of Campaign Middle East’s On The Record podcast, Andrew Gregory, Marketing Director, Ford MENA, reveals success that can be unlocked from working towards shared outcomes instead of working within silos. He positions Ford’s response — specifically the ‘Ready. Set. Ford‘ brand platform — as the connective tissue that harmonises OEM (original equipment […]

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DCT Abu Dhabi picks Merkle MENA to lead digital experience for Louvre Abu Dhabi

Anup Oommen — Mon, 02 Feb 2026 07:00:07 +0000

Merkle, dentsu’s technology-enabled customer experience management company, has been selected by the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), through its Museums Shared Services (MSS) division, to lead a transformative digital partnership for Louvre Abu Dhabi. This multi-year engagement will see Merkle design, develop and maintain world-class digital experiences for Louvre […]

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BCD Global awards Alternative strategic growth, martech mandate

Shantelle Nagarajan — Mon, 12 Jan 2026 06:00:13 +0000

Alternative Digital Agency has been appointed as the strategic growth, brand, and martech partner for BCD Global, marking a key collaboration between legacy-led development and future-ready brand building. With a brand heritage that spans more than 70 years, BCD Global is a multi-generational real estate and development group, guided by the vision of Angad Bedi. […]

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Takumi appoints Rishad Tobaccowala as Strategic Advisor

Anup Oommen — Tue, 18 Nov 2025 07:52:04 +0000

Takumi Advisory, a next-gen consultancy that bridges human creativity and artificial intelligence to drive marketing and customer experience transformation, has appointed global marketing thought leader Rishad Tobaccowala as its Strategic Advisor. With a celebrated career spanning more than four decades, Tobaccowala is widely regarded as one of the most influential voices in modern marketing and […]

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