customer engagement Archives - Campaign Middle East https://campaignme.com/tag/customer-engagement/ Thu, 11 Jun 2026 10:25:11 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png customer engagement Archives - Campaign Middle East https://campaignme.com/tag/customer-engagement/ 32 32 Ooredoo Palestine picks Adpro& Group as creative and media partner https://campaignme.com/ooredoo-palestine-picks-adpro-group-as-creative-and-media-partner/ Thu, 11 Jun 2026 07:45:25 +0000 https://campaignme.com/?p=123248 Adpro& Group and Adpro& OMD have been appointed as the integrated creative, social and media agency partners for Ooredoo Palestine, following a competitive pitch process with agencies from across the Middle East, marking the beginning of a new chapter for one of the region’s most ambitious telecom brands. Under the new partnership, Adpro& and Adpro& […]

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]]> In a crisis, brands reveal who they really are https://campaignme.com/in-a-crisis-brands-reveal-who-they-really-are/ Fri, 22 May 2026 11:27:08 +0000 https://campaignme.com/?p=122427 The US-Iran tensions sent shockwaves far beyond the news cycle. Tourism slowed. Footfall dropped. The high-spending international visitor that so many UAE brands had built their entire customer strategy around, simply wasn’t here. And in that absence, something became very clear, very fast. The brands that were fine didn’t get lucky. They got there early. […]

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]]> FIRSTLINE launches in Dubai to turn guest influence into measurable business growth https://campaignme.com/firstline-launches-in-dubai-to-turn-guest-influence-into-measurable-business-growth/ Mon, 04 May 2026 06:30:39 +0000 https://campaignme.com/?p=121405 Freedom International Group has launched FIRSTLINE in Dubai as a platform designed to convert guest influence into measurable business growth. FIRSTLINE introduces a performance-based model created specifically for high-end restaurants and hospitality venues. Built at the intersection of understanding modern consumer behaviour, technology and business intelligence, the platform enables venues to unlock measurable revenue through customer […]

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]]> Middle East Retail Group picks Heba Qadeer as Group Head of Marketing – Retail and E-commerce https://campaignme.com/middle-east-retail-group-picks-heba-qadeer-as-group-head-of-marketing-retail-and-e-commerce/ Thu, 29 Jan 2026 03:40:03 +0000 https://campaignme.com/?p=115224 Middle East Retail Group has appointed Heba Qadeer as its new Group Head of Marketing – Retail & E-commerce, where she will lead the group’s marketing strategy across its retail portfolio and digital commerce platforms in the region. Qadeer brings to the role more than 11 years of experience across retail, luxury, e-commerce, and destination […]

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]]> MRM MENAT, Shopify collaborate to accelerate commerce growth https://campaignme.com/mrm-menat-collaborates-with-shopify-to-accelerate-commerce-growth/ Mon, 15 Sep 2025 06:40:14 +0000 https://campaignme.com/?p=108570 MRM MENAT, part of MCN, has revealed a collaboration with Shopify to set a new benchmark for brand growth in the Middle East. The collaboration combines Shopify’s commerce technology with MRM’s creative, data-driven expertise and on-the-ground market intelligence, giving clients the ability to accelerate speed-to-market, optimise scalability and strengthen customer engagement at every touchpoint. “Commerce […]

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]]> Jashanmal Group unveils Back-to-School campaign with rewards worth AED150,000 https://campaignme.com/jashanmal-group-unveils-back-to-school-campaign-with-rewards-worth-aed150000/ Mon, 08 Sep 2025 13:30:52 +0000 https://campaignme.com/?p=108140 Retail giant Jashanmal Group has revealed details about its first-ever Back-to-School campaign, designed specifically to target families and students, and promote its curated collections. The key objective of the Back-to-School 2025 campaign was to create excitement and position the brand as the premier destination for school essentials, while delighting customers with exclusive rewards worth AED150,000. […]

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]]> Azmarq launches Baynix.ai in Dubai to help clients improve customer engagement https://campaignme.com/azmarq-launches-baynix-ai-in-dubai-to-help-clients-improve-customer-engagement/ Mon, 08 Sep 2025 05:40:57 +0000 https://campaignme.com/?p=108137 Azmarq Technovation, an omnichannel communications and AI-powered solutions providers, has expanded its services and launched as Baynix.ai in Dubai, offering an omnichannel platform aimed at improving customer engagement and achieving higher ROI from a single dashboard. The move consolidates the firm’s presence in the Middle East, enabling it to serve an expanded global clientele base […]

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]]> Ogilvy appoints Clare Lawson as Global President of Ogilvy One https://campaignme.com/ogilvy-appoints-clare-lawson-as-global-president-of-ogilvy-one/ Thu, 20 Feb 2025 07:40:53 +0000 https://campaignme.com/?p=96669 Ogilvy has appointed Clare Lawson as Global President of Ogilvy One, its customer engagement and experience unit. Lawson brings more than 20 years of experience in digital customer engagement to her new role. Most recently, she served as Global Chief Client Officer and Head of EMEA for Ogilvy One. A key architect of the agency’s […]

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]]> Dentsu MENA partners with VWO to elevate digital experience capabilities https://campaignme.com/dentsu-mena-partners-with-vwo-to-elevate-digital-experience-capabilities/ Thu, 20 Feb 2025 07:00:14 +0000 https://campaignme.com/?p=96663 Integrated marketing solutions company Dentsu MENA has revealed a strategic partnership with VWO, a customer experience, AB testing and conversion optimisation platform. The collaboration aims to further enhance Dentsu MENA’s digital experience capabilities, enabling clients to optimise their websites and digital properties for maximum impact, and empowers clients to make data-backed decisions and drive significant […]

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]]> Are gung-ho PR tactics sustainable or just short-term hype? https://campaignme.com/are-gung-ho-pr-tactics-sustainable-or-just-short-term-hype/ Mon, 17 Feb 2025 09:30:58 +0000 https://campaignme.com/?p=96434 In the world of public relations, there is a growing trend of agencies billing clients based solely on the amount of media coverage they secure. At first glance, this model seems simple, straightforward, and results-driven. However, it overlooks the far more nuanced, labour-intensive aspects of PR work that are essential to crafting effective strategies and […]

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