customer communication. Archives - Campaign Middle East https://campaignme.com/tag/customer-communication/ Fri, 08 May 2026 03:21:26 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png customer communication. Archives - Campaign Middle East https://campaignme.com/tag/customer-communication/ 32 32 GCC marketers rethink the role of brand as short-term pressures persist: research https://campaignme.com/gcc-marketers-rethink-the-role-of-brand-as-short-term-pressures-persist-research/ Wed, 06 May 2026 11:00:55 +0000 https://campaignme.com/?p=121536 Marketers across the GCC are reassessing the role of brand in driving growth, as new research from leading independent creative agency JWI reveals a growing tension between long-term strategy and short-term performance demands. According to JWI’s ‘Marketing Through Uncertainty’ report, 57 per cent of senior marketing leaders identify brand-building as the primary driver of long-term growth, […]

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