customer acquisition Archives - Campaign Middle East https://campaignme.com/tag/customer-acquisition/ Thu, 11 Jun 2026 08:17:41 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png customer acquisition Archives - Campaign Middle East https://campaignme.com/tag/customer-acquisition/ 32 32 13BRAVE Media expands into the GCC with performance-driven media for high-growth brands https://campaignme.com/13brave-media-expands-into-the-gcc-with-performance-driven-media-for-high-growth-brands/ Thu, 11 Jun 2026 06:45:19 +0000 https://campaignme.com/?p=123255 13BRAVE Media, an independent media planning and buying agency in Turkey, has officially launched its GCC operations, bringing its proven growth-focused media model to ambitious brands across the MENA region. 13BRAVE has built a reputation for delivering measurable business impact through strategic media investment, performance-led planning, and commercially driven campaigns. The agency measures success by […]

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]]> Why customer loyalty remains out of reach for UAE SMEs https://campaignme.com/why-customer-loyalty-remains-out-of-reach-for-uae-smes/ Thu, 21 May 2026 12:23:48 +0000 https://campaignme.com/?p=122368 Across UAE SME merchants on the Fortis network, we saw one thing that 81 per cent of customers visit once and never return. The UAE’s loyalty market is booming, reaching $490.8 million in 2025 to a projected reach of $817.6 million by 2029. It is one of the fastest-expanding segments in the region’s retail economy. […]

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]]> Bots are shopping on sites, but not how you think, industry leaders say https://campaignme.com/bots-are-shopping-on-sites-but-not-how-you-think/ Tue, 16 Sep 2025 10:28:06 +0000 https://campaignme.com/?p=108670 Retailers have moved online to grow faster and reach new customers. But along the way, many have unknowingly opened the door to competitor bots. These bots look like customers. They visit sites, click ads and browse products. But their real goal? Scrape pricing, waste ad spend, and give rivals an unfair edge. Dimitris Bakas, Senior […]

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]]> Platformance, Mindshare KSA drive app-led growth for Nova Water KSA https://campaignme.com/platformance-mindshare-ksa-drive-app-led-growth-for-nova-water-ksa/ Thu, 17 Jul 2025 05:20:59 +0000 https://campaignme.com/?p=105590 In an ambitious move to take control of its sales channel, leading Saudi bottled water brand Nova Water has successfully transformed its mobile app into a high performing commercial engine, through a results-focused performance campaign executed by Platformance in collaboration with Mindshare KSA. The problem and the business objective In the bottled water category, brands […]

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]]> Arla Foods, LiveRamp drive 60 per cent customer lift through data collaboration https://campaignme.com/arla-foods-mena-liveramp-drive-60-per-cent-customer-lift-through-data-collaboration/ Wed, 19 Mar 2025 07:04:38 +0000 https://campaignme.com/?p=98147 Arla Foods MENA has partnered with data collaboration platform LiveRamp to drive customer acquisition for its Back to School campaign. Leveraging retailer transaction data through LiveRamp’s platform, Arla Food’s in-house digital team The Barn built precise deterministic audience segments based on purchase behaviour for better campaign effectiveness and omnichannel measurement. Being a brand that does not have its […]

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]]> Papa Johns partners with Home of Performance https://campaignme.com/papa-johns-partners-with-home-of-performance/ Fri, 14 Mar 2025 11:40:33 +0000 https://campaignme.com/?p=97963 Papa Johns has partnered with digital marketing and creative solutions company Home of Performance for performance marketing and creative services in the UAE, Saudi Arabia and Jordan. The partnership aims to signal a new chapter for the pizza franchise in the region, with plans to drive exceptional customer engagement and brand growth. Home of Performance […]

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]]> CDP users reveal advantage with AI, first-party data, real-time data management https://campaignme.com/cdp-users-reveal-advantage-with-ai-first-party-data-real-time-data-management/ Thu, 23 Jan 2025 08:31:48 +0000 https://campaignme.com/?p=95080 As global data privacy regulations continue to evolve, enterprises whose employees use customer data platforms (CDPs) are gaining a significant competitive edge over others who don’t, specifically in terms of first-party data strategies, privacy and compliance advantages. More than 90 per cent of customer data platform users expressed confidence in handling changes to data privacy […]

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