Current Global Archives - Campaign Middle East https://campaignme.com/tag/current-global/ Thu, 07 May 2026 01:44:57 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Current Global Archives - Campaign Middle East https://campaignme.com/tag/current-global/ 32 32 Current Global MENAT appoints Jacquelyn Moulds as Director for Client Experiences https://campaignme.com/current-global-menat-appoints-jacquelyn-moulds-as-director-for-client-experiences/ Wed, 29 Apr 2026 14:05:22 +0000 https://campaignme.com/?p=121194 Following another year of growth, expansion and award wins, Current Global MENAT has announced the appointment of Jacquelyn Moulds as Director for Client Experiences. Moulds joins with nearly two decades of experience in integrated communications and agency leadership, most recently at The Romans where she was part of the leadership team that re-launched the agency […]

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]]> Part 2: What Arne Slot’s time at Liverpool tells us about personal branding https://campaignme.com/part-2-what-arne-slots-time-at-liverpool-tells-us-about-personal-branding/ Wed, 08 Apr 2026 13:30:55 +0000 https://campaignme.com/?p=119460 When Arne Slot arrived at Liverpool Football Club and steadily built towards a title-winning debut season, it felt like a case study in modern leadership and branding. So much so in fact I wrote about it for Campaign Middle East. Slot came across as humble, calm and composed. He was a clear, and seemingly natural, […]

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]]> Will artificial intelligence (AI) and authenticity continue to remain buzzwords in 2026? https://campaignme.com/will-artificial-intelligence-ai-and-authenticity-continue-to-remain-buzzwords-in-2026/ Tue, 17 Feb 2026 05:07:46 +0000 https://campaignme.com/?p=116345 Throughout 2025, two words have dominated most conversations: ‘AI’ and ‘authenticity’. But now in 2026, will these terms remain as buzzwords or start being a part of how brands operate, create and grow. In this month’s Industry Forum, we asked a cross section of industry experts to weigh in on the question: Will artificial intelligence […]

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]]> New Balance focuses on ‘real runners’ for Sun & Sand Sports launch https://campaignme.com/new-balance-focuses-on-real-runners-for-sun-sand-sports-launch/ Mon, 02 Feb 2026 14:21:59 +0000 https://campaignme.com/?p=115420 New Balance and Sun & Sand Sports have launched a footwear and apparel collection exclusive to the Middle East with a campaign that puts ‘real runners’ in focus. The campaign takes a social-first approach, showcasing four Middle Eastern athletes: Hamza Masmoudi, Tia Elhout, Ashwaq Alsaeiri and Bader Farhan Alshamry. New Balance picked these runners as […]

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]]> The Annual: Top 10 pitches of 2025 https://campaignme.com/the-annual-top-10-pitches-of-2025/ Tue, 06 Jan 2026 09:30:06 +0000 https://campaignme.com/?p=113980 Campaign Middle East’s The Annual 2025 issue has recorded some of the biggest account wins in the Middle East. In 2025, independent agencies were on the rise, securing major remits from giant corporations across multiple-year retainers. The year also saw several agencies retaining current clients. These wins opened doors to potential long-term partnerships and highlighted […]

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]]> Here are all the MEPRA Awards 2025 Winners https://campaignme.com/here-are-all-the-mepra-awards-2025-winners/ Mon, 22 Dec 2025 13:11:57 +0000 https://campaignme.com/?p=113592 The winners of the MEPRA Awards 2025 were announced at an awards ceremony that recognised standout PR and Communications campaigns and agencies from more than 700 entries across 55 categories, spanning corporate reputation, ESG, crisis communications, integrated campaigns and sector-specific work. Weber Shandwick MENAT emerged as the most awarded agency of the MEPRA Awards 2025, […]

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]]> Dubai Airports appoints Current Global as its retained PR agency https://campaignme.com/dubai-airports-appoints-current-global-as-its-retained-pr-agency/ Wed, 09 Jul 2025 08:08:28 +0000 https://campaignme.com/?p=105220 Dubai Airports has appointed Current Global MENAT as its strategic public relations agency, following a competitive pitch review. As the operator of Dubai International (DXB) and Dubai World Central – Al Maktoum International (DWC), Current Global will partner with its newest client to deliver impactful integrated campaigns, and proactive media engagement. Current Global operates within […]

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]]> L’Oréal Paris redefines ‘Sit Al Bait’ in empowering Middle East campaign https://campaignme.com/loreal-paris-redefines-sit-al-bait-in-empowering-campaign-for-the-middle-east/ Wed, 11 Jun 2025 11:15:56 +0000 https://campaignme.com/?p=103617 L’Oréal Paris, in collaboration with FP7 McCann Dubai, McCann Paris, and Current Global MENAT, has launched a new campaign under its Women of Worth platform — rolling out across the Middle East. Rooted in cultural nuances of the region, the campaign builds on L’Oréal’s long-standing commitment to women’s empowerment — while challenging the language that […]

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]]> Lessons, learnings and lenses from the virtual Cannes Lions shortlist jury room https://campaignme.com/lessons-learnings-and-lenses-from-the-virtual-cannes-lions-shortlist-jury-room/ Mon, 09 Jun 2025 05:40:18 +0000 https://campaignme.com/?p=103445 And that’s a wrap, the Cannes Lions shortlist voting is done. Before we see the winners, feel the FOMO from social posts from rooftop receptions and creative roundtables, or ponder the inevitable edgy fashion choices, here are a few reflections from my first time as a PR shortlist jury member. Let’s say at the outset, […]

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]]> MENA agencies score big at The One Show 2025 https://campaignme.com/mena-agencies-score-big-at-the-one-show-2025/ Mon, 26 May 2025 14:33:38 +0000 https://campaignme.com/?p=102915 MENA agencies delivered a strong showing at The One Show 2025, with standout performances from IMPACT BBDO, Leo Dubai, and BigTime Creative Shop. The region’s work was recognised across major categories including non-profit, health & wellness, out of home, craft, and creative use of technology and data. Dubai-based IMPACT BBDO took home the Best of […]

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