Cultural Relevance Archives - Campaign Middle East https://campaignme.com/tag/cultural-relevance/ Mon, 08 Jun 2026 13:56:04 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Cultural Relevance Archives - Campaign Middle East https://campaignme.com/tag/cultural-relevance/ 32 32 Jordan Tourism Board appoints FP7 McCANN UAE and Initiative MENAT for creative and media https://campaignme.com/jordan-tourism-board-appoints-fp7-mccann-uae-and-initiative-menat-for-creative-and-media/ Mon, 08 Jun 2026 13:40:12 +0000 https://campaignme.com/?p=123014 Following a competitive pitch, the Jordan Tourism Board has appointed FP7 McCANN UAE and Initiative MENAT reflecting a unified strategic and multi-disciplinary approach across creative, media and digital. Serving as the driving force behind Jordan’s tourism vision, the Jordan Tourism Board continues to elevate the Kingdom’s presence on the global stage by bringing its rich […]

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]]> Cannes, culture, care and credibility https://campaignme.com/cannes-culture-care-and-credibility/ Tue, 02 Jun 2026 11:24:34 +0000 https://campaignme.com/?p=122754 The world of luxury has become increasingly progressive as fast-evolving culture and trends continue to dictate consumer preferences. To navigate these dynamic shifts, Sarah Mouaness, Celebrity Manager at HuManagement offers Campaign Middle East an expert take on how luxury brands can make the most of talent partnerships through authenticity and visibility that lives across red […]

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]]> In a crisis, brands reveal who they really are https://campaignme.com/in-a-crisis-brands-reveal-who-they-really-are/ Fri, 22 May 2026 11:27:08 +0000 https://campaignme.com/?p=122427 The US-Iran tensions sent shockwaves far beyond the news cycle. Tourism slowed. Footfall dropped. The high-spending international visitor that so many UAE brands had built their entire customer strategy around, simply wasn’t here. And in that absence, something became very clear, very fast. The brands that were fine didn’t get lucky. They got there early. […]

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]]> Them Again secures clients across Saudi Arabia and the UAE https://campaignme.com/them-again-secures-clients-across-saudi-arabia-uae-and-reports-rapid-growth/ Thu, 30 Apr 2026 03:30:31 +0000 https://campaignme.com/?p=121283 Independent creative and branding agency Them Again has reported strong growth since launching in 2024, achieving 193 per cent year-on-year (YoY) revenue growth, expanding its team across Riyadh and Dubai, and building a portfolio of high-profile clients across the region within its first two years. Operating across the GCC, the agency has quickly established itself […]

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]]> Omnicom Advertising, Google launch AI-powered creative intelligence system in Middle East https://campaignme.com/omnicom-advertising-google-launch-ai-powered-creative-intelligence-system-in-the-middle-east/ Fri, 24 Apr 2026 13:25:14 +0000 https://campaignme.com/?p=121014 Omnicom Advertising and Google have launched an AI-powered creative intelligence system, combining Google’s ABCD framework with Omnicom’s proprietary creative AI to pressure-test advertising before it runs. The Middle East pilot, already live with telecommunications leader du, marks the first chapter of a planned rollout across Africa, the Middle East and Turkey. The partnership marks the […]

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]]> The Romans MENA appoints first Managing Director following breakout year https://campaignme.com/the-romans-mena-appoints-first-managing-director-following-breakout-year/ Thu, 23 Apr 2026 14:05:46 +0000 https://campaignme.com/?p=120942 The Romans MENA has appointed Sophia Boudjemaa as its first Managing Director in the region, doubling down on its rapid rise following the win of five Agency of the Year titles in its first full year. Boudjemaa mandate is to accelerate The Romans’ rise across the region, scaling both its client portfolio and reputation for […]

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]]> Al Zorah City residents reveal ‘The UAE’s Best-Kept Secret’ in new campaign https://campaignme.com/al-zorah-city-residents-reveal-the-uaes-best-kept-secret-in-new-campaign/ Mon, 20 Apr 2026 14:10:41 +0000 https://campaignme.com/?p=120737 Some places impress, but Al Zorah City in Ajman amazes. And that’s the problem! It’s so good that its residents are trying their absolute best to keep it a secret. But with every nonchalant attempt to downplay how incredible Al Zorah City is, it only sounds more irresistible. Al Zorah City, a premier luxury coastal […]

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]]> Rubicom Agency appoints Roy Nasrallah as Group CEO https://campaignme.com/rubicom-agency-appoints-roy-nasrallah-as-group-ceo/ Fri, 10 Apr 2026 07:20:48 +0000 https://campaignme.com/?p=120306 Rubicom Agency – an independent strategy and creative company operating across the MENA region with roots in Beirut and Dubai – has appointed Roy Nasrallah as Group CEO, marking a new phase of growth and a more defined strategic positioning for the agency across the region. The appointment signals a step forward in Rubicom’s evolution, as […]

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]]> Gerety Awards reveals return of Funny Women Humour Jury https://campaignme.com/gerety-awards-reveals-return-of-funny-women-humour-jury/ Tue, 31 Mar 2026 04:30:36 +0000 https://campaignme.com/?p=118389 Named for Frances Gerety, the Gerety Awards brings together a global jury to select the best in advertising from a powerful perspective. The awards celebrate campaigns that are not only award-worthy but resonate with the world’s most powerful consumers, recognising work based on a single criterion: the originality of the idea and the creativity of […]

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]]> Epic Games, EGA get Peely from Fortnite to play up Lantern Fest during Ramadan https://campaignme.com/epic-games-ega-get-peely-from-fortnite-to-play-up-lantern-fest-during-ramadan/ Mon, 30 Mar 2026 14:10:16 +0000 https://campaignme.com/?p=118317 Epic Games has revealed details about the Lantern Fest in Fortnite – an annual in-game celebration, occurring during the Holy Month of Ramadan – which was created and executed in partnership with the Esports and Gaming Agency MENA (EGA MENA). The idea was to place one of the world’s most famous gaming characters (Peely) from […]

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