cultural fluency Archives - Campaign Middle East https://campaignme.com/tag/cultural-fluency/ Fri, 03 Apr 2026 09:12:20 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png cultural fluency Archives - Campaign Middle East https://campaignme.com/tag/cultural-fluency/ 32 32 Dubai Media Gaming powered by Livewire reveals new insights https://campaignme.com/dubai-media-gaming-powered-by-livewire-reveals-new-insights/ Thu, 02 Apr 2026 12:20:59 +0000 https://campaignme.com/?p=118548 In the UAE, gaming has evolved into much more than a casual pastime or leisure entertainment; it sits at the heart of how people across generations interact with each other and relate to the world around them. A recent report released by global gaming marketing company Livewire, in partnership with Dubai Media, reveals that there […]

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]]> Creativity under pressure https://campaignme.com/creativity-under-pressure/ Tue, 10 Mar 2026 08:26:37 +0000 https://campaignme.com/?p=117540 The creative industry in the GCC has never moved faster or felt more intense. In the UAE and Saudi Arabia, brands are transforming at an unprecedented pace, platforms are multiplying, and audiences are increasingly sophisticated, digitally native, and highly discerning. National transformation agendas, rapid adoption of new technologies, and a young, connected population have combined […]

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]]> Cultural fluency without clichés: Hospitality marketing that builds brands through Ramadan https://campaignme.com/cultural-fluency-without-cliches-hospitality-marketing-that-builds-brands-through-ramadan/ Mon, 23 Feb 2026 05:30:53 +0000 https://campaignme.com/?p=116661 When I first moved to the UAE, I had very little experience marketing in the region. I was thrown straight into the deep end with my first major role at Aura Skypool, one of Dubai’s most visible venues, and arguably one of its most photographed. It was a masterclass in momentum. But here’s what I […]

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]]> Why integrated marketing needs to evolve for the post-2025 consumer https://campaignme.com/why-integrated-marketing-needs-to-evolve-for-the-post-2025-consumer/ Mon, 21 Apr 2025 05:00:49 +0000 https://campaignme.com/?p=101015 Integrated marketing has long promised a unified experience across touchpoints. In theory, it’s a seamless orchestration of creative, messaging, and media that meets the consumer wherever they are. In practice — especially in the evolving markets of the Middle East and North Africa (MENA) — that promise is rarely kept. Today’s MENA consumer is digitally […]

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]]> Nick Walsh leaves WPP after 20 years, launches Migrate to aid indy agencies https://campaignme.com/nick-walsh-leaves-wpp-after-20-years-launches-migrate-to-aid-indy-agencies/ Tue, 08 Apr 2025 04:30:32 +0000 https://campaignme.com/?p=99781 After two decades shaping some of the world’s biggest brands under the WPP umbrella with the likes of VML, VMLY&R Commerce, Geometry Global, and Ogilvy,  industry veteran Nick Walsh has hung up his WPP boots to launch Migrate, a specialist consultancy designed to help global independent agencies land, expand and thrive in the Middle East. […]

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]]> Skills and strategies that marketers need to thrive in 2025 https://campaignme.com/skills-and-strategies-for-marketers-need-to-thrive-in-2025/ Fri, 24 Jan 2025 05:30:08 +0000 https://campaignme.com/?p=95154 Starting a new calendar year is always a good time to bring fresh energy to your strategy, your teams and yourself. It is also the best time to make a shift in the skills and the work you do. 2025 has just started and the year ahead is already alive with change. Political, social and […]

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