cultural confidence Archives - Campaign Middle East https://campaignme.com/tag/cultural-confidence/ Tue, 09 Jun 2026 11:00:11 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png cultural confidence Archives - Campaign Middle East https://campaignme.com/tag/cultural-confidence/ 32 32 From the Editor’s Desk: Why luxury must choose sense over spectacle https://campaignme.com/from-the-editors-desk-why-luxury-marketing-must-choose-sense-over-spectacle/ Tue, 09 Jun 2026 10:45:33 +0000 https://campaignme.com/?p=123071 Luxury marketing in the Middle East has no more room for translated tales that have travelled in. This is no longer a market for loud launches or polished and performative campaigns. The diverse consumers in this region would rather not tolerate adapted localisation or cultural appropriation as a seasonal marketing tactic. Curated calendars and costly […]

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]]> Super Bowl Halftime Reax: ‘When culture speaks its own language’ https://campaignme.com/super-bowl-halftime-reax-when-culture-speaks-its-own-language/ Mon, 16 Feb 2026 04:30:56 +0000 https://campaignme.com/?p=116290 Three leaders at HAVAS Middle East watched the Super Bowl halftime show and walked away thinking about identity and culture. Alejandro Fischer, Chief Strategy Officer, HAVAS Middle East; Juan Salazar David, Creative Director, HAVAS Middle East; and Farah Saab, Creative Strategy Director, HAVAS Middle East, speak to Campaign Middle East about what they saw in the […]

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