CSM Sports and Entertainment Archives - Campaign Middle East https://campaignme.com/tag/csm-sports-and-entertainment/ Mon, 20 Jul 2020 08:47:40 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png CSM Sports and Entertainment Archives - Campaign Middle East https://campaignme.com/tag/csm-sports-and-entertainment/ 32 32 The shifting sands of experiential – by Paul Hicks, CSM https://campaignme.com/the-shifting-sands-of-experiential-by-paul-hicks-csm/ Mon, 20 Jul 2020 08:47:40 +0000 https://campaignme.com/?p=25906 By Paul Hicks, director of experiential and events, CSM Sports and Entertainment  Over the last few months we have seen many ‘Experiential’ agencies and ‘Event professionals’ postulate as to what the experiential marketing sphere will look like when we transition out of lockdown. Terms such as ‘pivot’, ‘evolve’, ‘transform’, the ‘new normal’ have been used more […]

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