Crunch the Norms Archives - Campaign Middle East https://campaignme.com/tag/crunch-the-norms/ Mon, 24 Nov 2025 14:39:27 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Crunch the Norms Archives - Campaign Middle East https://campaignme.com/tag/crunch-the-norms/ 32 32 Doritos KSA launches Gen Z-led campaign to ‘Crunch The Norms’ with FP7 McCann Riyadh https://campaignme.com/doritos-ksa-launches-gen-z-led-campaign-to-crunch-the-norms-with-fp7-mccann-riyadh/ Mon, 24 Nov 2025 13:55:17 +0000 https://campaignme.com/?p=112286 PepsiCo’s Doritos KSA and Middle East Communications Network’s FP7 McCann Riyadh have launched a Gen Z-led campaign to position the brand as a cultural ally for Saudi youth. Titled ‘Crunch the Norms, Long Live Triangles’, the campaign aims to reflect Gen Z’s qualities of individuality and self-expression, challenging the generation’s stereotypical labels of being lazy […]

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