cross-channel marketing Archives - Campaign Middle East https://campaignme.com/tag/cross-channel-marketing/ Wed, 05 Feb 2025 07:56:09 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png cross-channel marketing Archives - Campaign Middle East https://campaignme.com/tag/cross-channel-marketing/ 32 32 Selecting the right partner to strengthen your brand https://campaignme.com/selecting-the-right-partner-key-factors-to-strengthen-your-brand/ Tue, 04 Feb 2025 07:00:03 +0000 https://campaignme.com/?p=95546 The Middle East is witnessing a surge in strategic partnerships across various sectors, underscoring its commitment to economic diversification, technological advancement, and sustainable development. For instance, DHA and DET have signed a Memorandum of Understanding (MoU) aimed at enhancing Dubai’s position in the global medical tourism market, which saw significant growth in 2023, with 691,478 […]

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]]> Marketing mix modelling: A view from Meta’s Rasheeqa Jacquesson https://campaignme.com/marketing-mix-modelling-a-view-from-metas-rasheeqa-jacquesson/ Fri, 07 Oct 2022 12:49:23 +0000 https://campaignme.com/?p=53808 By Rasheeqa Jacquesson, marketing science partner for MEA at Meta. Today’s digital landscape enables marketers to seemingly access a limitless amount of data. But are they taking advantage of that data to the fullest extent possible? This is not the case for many organisations. For the past decade, direct response marketers have used multiple data sources, […]

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