CRM Archives - Campaign Middle East https://campaignme.com/tag/crm/ Thu, 21 May 2026 12:23:48 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png CRM Archives - Campaign Middle East https://campaignme.com/tag/crm/ 32 32 Why customer loyalty remains out of reach for UAE SMEs https://campaignme.com/why-customer-loyalty-remains-out-of-reach-for-uae-smes/ Thu, 21 May 2026 12:23:48 +0000 https://campaignme.com/?p=122368 Across UAE SME merchants on the Fortis network, we saw one thing that 81 per cent of customers visit once and never return. The UAE’s loyalty market is booming, reaching $490.8 million in 2025 to a projected reach of $817.6 million by 2029. It is one of the fastest-expanding segments in the region’s retail economy. […]

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]]> Saudi Report 2026: The AI inside-out shift https://campaignme.com/saudi-report-2026-the-ai-inside-out-shift/ Wed, 13 May 2026 14:48:55 +0000 https://campaignme.com/?p=122001 Everyone wants to be artificial intelligence (AI)-enabled right now. The pressure is real. The technology is moving fast. Nobody wants to be caught standing still. But the biggest mistake marketers are making with AI right now is not moving too slowly; it is asking the wrong question entirely. If your starting point is ‘which tools […]

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]]> From the Editor’s Desk: May 2026 – ‘We have an opportunity to do things better’ https://campaignme.com/from-the-editors-desk-may-2026-we-have-an-opportunity-to-do-things-better/ Mon, 11 May 2026 08:55:39 +0000 https://campaignme.com/?p=121787 We have lived through some surreal times. A month ago, people across the Middle East’s brand and marketing landscape were juggling anxiety with resilience. Despite the dread of uncertainty, they stepped up to ensure business continuity. They empathised better with each other, kept lines of communication open with clients, quietly delivered on promises made, and […]

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]]> Merkle MENA elevates Mankani to Head of Integrated CXM Strategy https://campaignme.com/merkle-mena-elevates-deepak-mankani-to-head-of-integrated-cxm-strategy/ Fri, 01 May 2026 05:30:54 +0000 https://campaignme.com/?p=121344 Merkle MENA, dentsu’s technology-enabled, data-driven customer experience management (CXM) company, has expanded Deepak Mankani’s role to Head of Integrated CXM Strategy, reinforcing the agency’s commitment to delivering connected, customer-centric transformation across the region. In his expanded role, Mankani will lead a unified CXM strategy that brings together analytics, CRM, experience design, search, and Gen AI […]

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]]> How AAC increased revenue by 75%, ROI by 55% with WhatsApp marketing https://campaignme.com/how-aac-increased-revenue-by-75-roi-by-55-with-whatsapp-marketing/ Wed, 15 Apr 2026 08:09:12 +0000 https://campaignme.com/?p=120556 Arabian Automobiles Company (AAC) – the exclusive distributor of Nissan vehicles in Dubai and the Northern Emirates – has revealed details about a campaign, which set out to improve the quality and efficiency of its lead generation by addressing the disconnect between reported campaign leads and CRM-verified leads. During previous campaigns, AAC identified that 35 […]

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]]> UAE consumers spend 83 million hours a year on hold due to poor CX: ServiceNow study https://campaignme.com/uae-consumers-spend-83-million-hours-a-year-on-hold-due-to-poor-cx-study/ Thu, 09 Apr 2026 08:05:00 +0000 https://campaignme.com/?p=119946 ServiceNow , an AI control tower for business reinvention, has highlighted the gap between the potential of AI and how service to consumers is being delivered in its new research titled The CX Shift: Customer Expectations in the AI Era. The standout finding from the research is that citizens and residents across the UAE are […]

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]]> Industry Snapshot: How agencies win in 2026 https://campaignme.com/industry-snapshot-how-agencies-win-in-2026/ Tue, 24 Feb 2026 06:00:44 +0000 https://campaignme.com/?p=116875 In 2026, innovation is no longer about new tools or buzzwords. Clients are unimpressed by novelty in isolation. Innovation only matters when it delivers measurable impact, reduces complexity, and scales consistently. The real trick is not showing new toys, but making them disappear into the work. Leading agencies no longer treat innovation as a separate function. It is embedded into everyday workflows across strategy, creative, media, data, and technology. Al, automation, and analytics operate […]

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]]> SHEIN offers consumers access to ‘Beauty Glow Up’ in latest campaign https://campaignme.com/shein-offers-consumers-access-to-beauty-glow-up-in-latest-campaign/ Mon, 23 Feb 2026 06:52:44 +0000 https://campaignme.com/?p=116675 SHEIN has unveiled its Beauty Glow Up campaign in collaboration with globally renowned brands such as SHEGLAM, Maybelline, Flormar, Essence, Revolution, Inglot, Catrice, Wet n Wild, K Beauty Brands and more. The campaign sets out to elevate SHEIN Beauty’s positioning in the Middle East by creating greater awareness, credibility and consideration for its expanding beauty […]

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]]> Podcast: Ford MENA’s Andrew Gregory on what it takes for automative brands to win https://campaignme.com/podcast-ford-menas-andrew-gregory-reveals-what-it-takes-for-automative-brands-to-win/ Fri, 20 Feb 2026 05:21:45 +0000 https://campaignme.com/?p=116285 On the latest episode of Campaign Middle East’s On The Record podcast, Andrew Gregory, Marketing Director, Ford MENA, reveals success that can be unlocked from working towards shared outcomes instead of working within silos. He positions Ford’s response — specifically the ‘Ready. Set. Ford‘ brand platform — as the connective tissue that harmonises OEM (original equipment […]

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]]> Beyond iftar: How Ramadan reveals what luxury brands get wrong https://campaignme.com/beyond-iftar-how-ramadan-reveals-what-luxury-brands-get-wrong/ Mon, 16 Feb 2026 05:30:56 +0000 https://campaignme.com/?p=116302 Every Ramadan, Dubai’s luxury sector goes into overdrive. Limited editions drop. Exclusive iftar experiences launch. Heritage brands partner with local artisans. Pop-ups appear in every high-end mall. The machinery of premium experiences shifts into seasonal mode, treating the Holy Month of Ramadan like any other calendar opportunity. But here’s what most miss: Ramadan isn’t a […]

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