Criteo Archives - Campaign Middle East https://campaignme.com/tag/criteo/ Wed, 11 Mar 2026 04:28:07 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Criteo Archives - Campaign Middle East https://campaignme.com/tag/criteo/ 32 32 Criteo joins OpenAI advertising pilot in ChatGPT https://campaignme.com/criteo-joins-openai-advertising-pilot-in-chatgpt/ Wed, 11 Mar 2026 04:28:07 +0000 https://campaignme.com/?p=117577 Criteo, a global platform connecting the commerce ecosystem, has revealed that it is the first advertising technology partner integrating with OpenAI’s advertising pilot in ChatGPT’s Free and Go versions. “This integration with OpenAI represents an exciting step forward in advancing advertising in an emerging AI experience,” said Michael Komasinski, Chief Executive Officer of Criteo. Komasinski […]

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]]> Industry Snapshot: What agentic AI means for performance marketing https://campaignme.com/industry-snapshot-what-agentic-ai-means-for-performance-marketing/ Thu, 12 Feb 2026 07:32:08 +0000 https://campaignme.com/?p=116182 Agentic AI is quickly becoming one of the most discussed – and misunderstood – shifts in digital advertising. Much of the debate has focused on whether autonomous AI agents will actually replace search, social, or other existing performance channels. But framing agentic commerce that way misses the point. The reality is much more pragmatic. Agentic […]

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]]> Campaign’s event wrap: Leaders debate agentic AI adoption, creativity vs tech, platforms vs open web https://campaignme.com/campaigns-event-wrap-leaders-debate-agentic-ai-adoption-creativity-vs-tech-platforms-vs-open-web/ Fri, 12 Sep 2025 13:45:55 +0000 https://campaignme.com/?p=108488 Campaign Middle East has successfully concluded its fourth event of the year – Campaign Breakfast Briefing: The Future Is Now 2025. The event witnessed a room full of client-side marketers, agency and adtech leaders dive deep into critical conversations on bringing back the spark of discovery and the joy of online shopping; balancing the benefits of the […]

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]]> WPP Media expands Open Intelligence, reveals retail and media partners https://campaignme.com/wpp-media-expands-open-intelligence-reveals-retail-and-media-partners/ Mon, 09 Jun 2025 05:20:24 +0000 https://campaignme.com/?p=103440 WPP Media has expanded its Open Intelligence data solution, offering the industry a large marketing model (LMM) trained to understand and predict audience behaviour and marketing performance based on patterns derived from trillions of signals from datasets that reveal how people engage with content, brands, platforms, and products in real time. Open Intelligence allows brands […]

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]]> Criteo appoints Agency Partner to support partnership growth https://campaignme.com/criteo-appoints-agency-partner-to-support-partnership-growth/ Wed, 07 May 2025 11:03:08 +0000 https://campaignme.com/?p=101917 Criteo, a commerce media company, has announced the appointment of Natasha Dsouza as Agency Partner. In this role, Dsouza will lead efforts to strengthen the media company’s relationships with key agency partners, drive joint business initiatives, and unlock new growth opportunities across the digital advertising landscape. “I’m thrilled to join Criteo at such a pivotal […]

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]]> Industry Snapshot by Criteo MD Gosia Wajchert: Commerce media platform https://campaignme.com/industry-snapshot-commerce-media-platform/ Thu, 20 Feb 2025 12:19:52 +0000 https://campaignme.com/?p=96711 In this Industry Snapshot, Criteo’s Gosia Wajchert comments on how “Commerce Media is set to shine as it blends data, media, and technology to deliver impactful and privacy-safe commerce moments.” What excites you most about the AdTech industry as we enter 2025? The AdTech industry is at a thrilling crossroads in 2025, where innovation and […]

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]]> Campaign Middle East sets the tone for Ramadan advertising with a stellar event https://campaignme.com/campaign-middle-east-sets-the-tone-for-ramadan-and-the-year-ahead-with-a-stellar-event/ Fri, 07 Feb 2025 12:52:57 +0000 https://campaignme.com/?p=95822 Campaign Middle East has successfully concluded its first event of the year, Campaign Breakfast Briefing: Ramadan Advertising and the Year Ahead for Media & Marketing 2025. The event witnessed more than 200 industry experts – including client-side marketers, creative and digital agency leaders, media owners, production houses, as well as measurement and adtech players  (photo gallery […]

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]]> 2024 wrap-up: The year in adtech https://campaignme.com/2024-wrap-up-the-year-in-adtech/ Thu, 02 Jan 2025 07:14:59 +0000 https://campaignme.com/?p=94239 As part of Campaign Middle East’s The Annual 2024 issue – which also features in-depth lists such as the Top 20 news stories, Top 20 media milestones, Top 20 movers and shakers, Top 10 Pitches and Top 20 integrated and digital campaigns – the editorial team compiled a list of notable news from within the adtech domain through the year. From Google’s U-turn on […]

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]]> Criteo appoints Gosia Wajchert as managing director – MENA https://campaignme.com/criteo-appoints-gosia-wajchert-as-managing-director-mena/ Wed, 29 Jun 2022 08:34:05 +0000 https://campaignme.com/?p=50777   Criteo has appointed Gosia Wajchert as managing director in the Middle East, Africa & Turkey (MENA) region. Wajchert will lead the company’s open internet commerce media strategy and grow the core retail media offering alongside brands, agencies and retailers. An experienced digital marketing professional with over 16 years of industry expertise, Wajchert previously worked at […]

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]]> The changing digital landscape https://campaignme.com/the-changing-digital-landscape-amash-malik-bayut-dubizzle/ Mon, 07 Dec 2020 07:00:05 +0000 https://campaignme.com/?p=30800 No one could have predicted what transpired in 2020. The Covid-19 pandemic sparked unprecedented events and severely impacted economies and companies the world over. But it’s been a slightly different story with Bayut and its parent company, Emerging Markets Property Group (EMPG). In April, EMPG acquired several global brands and aggressively expanded across Asia, Mexico, […]

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