Cristian Coccia Archives - Campaign Middle East https://campaignme.com/tag/cristian-coccia/ Tue, 26 Mar 2024 11:32:28 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Cristian Coccia Archives - Campaign Middle East https://campaignme.com/tag/cristian-coccia/ 32 32 PubMatic expands with new Advertiser Solutions Director https://campaignme.com/pubmatic-expands-with-new-advertiser-solutions-director/ Tue, 26 Mar 2024 11:32:10 +0000 https://campaignme.com/?p=79521 PubMatic, an independent technology company has appointed Sadia Akhter as Director, Advertiser Solutions, MENA.  Akhter takes the helm as the primary commercial leader overseeing the buy-side clients as PubMatic advances its business in the region. Based in Dubai, she will report directly to PubMatic’s Country Manager, Italy & MENA, Amélie Grenier-Bolay. Grenier-Bolay, Country Manager, Italy […]

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]]> The future of digital advertising’s media supply chain – by Pubmatic’s Cristian Coccia https://campaignme.com/the-future-of-digital-advertisings-media-supply-chain-by-pubmatics-cristian-coccia/ Fri, 21 Oct 2022 07:00:27 +0000 https://campaignme.com/?p=54213 By Cristian Coccia, regional vice president, Southern Europe at PubMatic   The digital advertising industry has been facing multiple challenges in the past years, including transparency and fraud. The industry has made significant progress towards addressing these and is continuing to introduce the solutions needed to solve both. Do you want to be a part of […]

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]]> The role of the supply-side platform, by PubMatic’s Cristian Coccia https://campaignme.com/the-role-of-the-supply-side-platform-by-pubmatics-cristian-coccia/ Tue, 08 Dec 2020 07:00:18 +0000 https://campaignme.com/?p=30774 The digital advertising industry has always moved quickly and been subject to many external influences, for example, changes in legislation and the emergence of new content distribution platforms. To thrive in any fast-paced industry companies need to have the development capabilities and flexibility to roll out new solutions that shake up the industry, meet client […]

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]]> The 4 dimensions of audience addressability: screens, technology, time and data https://campaignme.com/the-four-dimensions-of-audience-addressability-screens-technology-time-and-data-cristian-coccia-pubmatic/ Wed, 04 Nov 2020 10:16:22 +0000 https://campaignme.com/?p=29503 By Cristian Coccia, Regional Vice-President, Southern Europe and MENA at PubMatic Even before the Covid-19 pandemic, changes in consumer behaviour were already redefining the rules of marketing. Today, audiences move seamlessly across multiple screens and spend more time than ever engaging with an increasing range of digital media. Furthermore, data regulatory changes, such as GDPR […]

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