crisis Archives - Campaign Middle East https://campaignme.com/tag/crisis/ Wed, 06 May 2026 06:53:17 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png crisis Archives - Campaign Middle East https://campaignme.com/tag/crisis/ 32 32 The Remarkables launches in the UAE, highlighting AI-era comms, advisory-led model https://campaignme.com/the-remarkables-launches-in-the-uae-highlighting-ai-era-comms-advisory-led-model/ Wed, 06 May 2026 06:53:17 +0000 https://campaignme.com/?p=121562 Independent global communications agency The Remarkables has launched in the UAE, introducing a senior-led advisory model alongside its proprietary AI-era offering, The Mark powered by LEOPRD. Rather than a traditional office-first expansion, the agency is entering the market with a phased approach – deploying its global network of senior specialists across crisis and issues, campaigning […]

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]]> Why HR is the quiet force shaping crisis strategy https://campaignme.com/why-hr-is-the-quiet-force-shaping-crisis-strategy/ Tue, 21 Apr 2026 11:01:46 +0000 https://campaignme.com/?p=120864 The HR chair is often the quietest and, arguably, the most demanding seat in any organisation. Positioned at the intersection of management priorities and employee concerns, HR operates in a space where expectations frequently collide. It is within this space that HR professionals navigate complex decisions, balance competing interests, and uphold fairness under constant scrutiny. […]

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]]> Why cutting marketing spend during crises backfires https://campaignme.com/why-cutting-marketing-spend-during-crises-backfires/ Wed, 15 Apr 2026 11:14:41 +0000 https://campaignme.com/?p=120405 Traditional marketing playbooks are not designed for geopolitical tensions, rising consumer activism and uneven economic pressure-driven environments that most Middle East marketers are operating in today. These are unpredictable environments where sentiments can shift quickly and have immediate commercial effects. In such scenarios, most marketers instinctively reduce their marketing spend or completely halt their activities. […]

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]]> The quiet crisis in executive communication https://campaignme.com/the-quiet-crisis-in-executive-communication/ Wed, 15 Apr 2026 05:44:41 +0000 https://campaignme.com/?p=120563 Most companies, when the market tightens during crisis, instinctively default to the same response: they go quiet. Budgets are cut, campaigns paused, public positioning scaled back to whatever feels safest. The logic is understandable. When you’re uncertain, you don’t want to say the wrong thing. The problem is that silence is also a message — […]

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]]> Leaders advise ‘showing up’ over silence; ‘presence with intent’ over performance https://campaignme.com/leaders-advise-showing-up-and-participating-over-silence-presence-with-intent-over-performance/ Wed, 15 Apr 2026 05:00:36 +0000 https://campaignme.com/?p=120545 When the going gets tough, do the tough really get going or do they go silent? What happens when the response from leaders to an uncertain future is silence in the present? The Middle East region has been weathering a geopolitical and economic storm, which has seen many companies lower their profile, trim their public […]

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]]> What changes for PR and marketing when the market feels uncertain? https://campaignme.com/what-changes-for-pr-and-marketing-when-the-market-feels-uncertain/ Tue, 14 Apr 2026 04:30:01 +0000 https://campaignme.com/?p=120496 Uncertainty changes how everything is read. The plan may still be strong, but the environment around it shifts quickly. What felt relevant in PR and marketing not too long ago can suddenly need a second look, simply because the context has changed. This is where PR and marketing start to operate differently, not in theory, […]

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]]> What the Primark Dubai launch teaches about market entry communications https://campaignme.com/what-the-primark-dubai-launch-teaches-about-market-entry-communications/ Tue, 07 Apr 2026 12:15:53 +0000 https://campaignme.com/?p=118924 On March 26, 2026, queues stretched up to 500 metres outside The Dubai Mall. Inside, 600 members of staff stood ready. The occasion was the opening of Primark’s first UAE store, and by any measure, it was one of the most anticipated retail moments this city has seen in years. When a global brand enters […]

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]]> Creativity in times of strife has never waited for permission https://campaignme.com/creativity-in-times-of-strife-has-never-waited-for-permission/ Fri, 03 Apr 2026 08:16:25 +0000 https://campaignme.com/?p=118610 Creativity has never asked if the moment was appropriate. It has simply continued – sometimes quietly, sometimes defiantly – because not creating was never really an option. History, if you look at it sideways, is not just a record of conflict. It is a record of what refused to stop. In 1665, when the plague […]

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]]> The leadership ask: Are we attending to the crumbling and the confident? https://campaignme.com/the-leadership-ask-are-we-attending-to-the-crumbling-and-the-confident/ Tue, 31 Mar 2026 08:45:58 +0000 https://campaignme.com/?p=118365 Crisis has a way of revealing things. Most of all, it reveals a lot about leadership, teams and people: who they are, what they carry, and how much of it has gone unseen. The people you would expect to be struggling; those who have lived through conflict, displacement and loss, who know what it means […]

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]]> What Covid taught businesses about marketing, and why it matters now https://campaignme.com/what-covid-taught-businesses-about-marketing-and-why-it-matters-now/ Mon, 30 Mar 2026 04:00:05 +0000 https://campaignme.com/?p=118302 Not long ago, businesses were scrambling to figure out how to market through a crisis none of us had seen coming. Shops were shut, travel stopped overnight, and consumer confidence fell through the floor. The Covid-19 pandemic forced every marketer in the world to either adapt or disappear. Most of the ones who adapted are […]

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