Créo Archives - Campaign Middle East https://campaignme.com/tag/creo/ Wed, 15 Apr 2026 08:45:09 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Créo Archives - Campaign Middle East https://campaignme.com/tag/creo/ 32 32 Créo Global strengthens performance and SEO capabilities with senior hires https://campaignme.com/creo-global-strengthens-performance-and-seo-capabilities-with-senior-hires/ Wed, 15 Apr 2026 06:00:15 +0000 https://campaignme.com/?p=120568 Créo Global has appointed Salman Plasterwala as Performance Lead and Jayesh Jain as SEO Lead, reinforcing the agency’s focus on building a more integrated, data-driven marketing model across the region. Plasterwala brings more than 10 years of experience in performance marketing to the role, having worked across leading agency networks and delivered campaigns for regional […]

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]]> Meydan Free Zone launches ‘CX Files’ YouTube series for ‘when things go wrong’ https://campaignme.com/meydan-free-zone-launches-cx-files-youtube-series-for-when-things-go-wrong/ Tue, 24 Feb 2026 05:37:25 +0000 https://campaignme.com/?p=116801 Meydan Free Zone has launched a six-episode YouTube series called CX Files showcasing the real work behind customer experience (CX) at the free zone, and what happens when CX gets tested. Each episode highlights the importance of CX and reminds audiences of what happens when things go wrong; when parts of the process fails; when […]

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]]> How can a CMO and CFO align to drive sustainable growth https://campaignme.com/how-can-a-cmo-and-cfo-align-to-drive-sustainable-growth/ Wed, 03 Dec 2025 04:00:05 +0000 https://campaignme.com/?p=112657 The disconnect between the Chief Marketing Officer (CMO) and the Chief Financial Officer (CFO) is a language issue. The two entities speak in different ways, so there’s lots of room for misunderstanding. To one party, it can seem that the CMO is only concerned with creativity and brand, while to the other side, it appears […]

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]]> The modern social media manager’s playbook https://campaignme.com/the-modern-social-media-managers-playbook/ Mon, 13 Oct 2025 13:48:23 +0000 https://campaignme.com/?p=110260 Being a social media manager is not easy in 2025. For many in that role, the work seems never-ending, and because of that, they struggle to keep up. With one report saying that 64 per cent of the world’s population is on social media, with an average daily usage of almost two and a half […]

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]]> From silos to synergy: Why integrated thinking drives better results https://campaignme.com/from-silos-to-synergy-why-integrated-thinking-drives-better-results/ Tue, 26 Aug 2025 06:00:59 +0000 https://campaignme.com/?p=107165 Walk into any modern marketing team and you’ll likely find the same challenge: brilliant people working hard, but not always together. PR operates in a vacuum. Performance doesn’t speak to creative. Social and brand strategy barely cross paths. And the customer? They’re left navigating a disjointed experience that reflects internal confusion more than a unified […]

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]]> Why social listening is the most underrated revenue driver https://campaignme.com/why-social-listening-is-the-most-underrated-revenue-driver/ Mon, 04 Aug 2025 06:00:21 +0000 https://campaignme.com/?p=106287 Most brands are speaking louder than ever, but are they really being heard? They publish content, analyse metrics, then repeat. But in this process, are they truly listening to their audience? There’s a lot of digital noise out there along with diminishing attention spans, so it’s a challenging landscape at the best of times. And […]

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]]> The digital campaign dilemma: costs, quality and solutions https://campaignme.com/the-digital-campaign-dilemma-costs-quality-and-solutions/ Mon, 14 Jul 2025 05:00:55 +0000 https://campaignme.com/?p=105352 Today’s digital campaigns offer marketers unprecedented control, a significant leap from the limitations of the pre-digital era. We now take it for granted that we can target the right person, at the right time, on the right platform. We can then iterate and optimise based on data. Smarter decisions can be made, because every click […]

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]]> Changing faces: Sectors where women shine as marketing leaders https://campaignme.com/changing-faces-sectors-where-women-shine-as-marketing-leaders/ Mon, 12 May 2025 05:00:25 +0000 https://campaignme.com/?p=102114 The days of female marketers focusing solely on fashion and beauty are long gone. Women are beginning to shine as marketing leaders in every industry. Today, with the rise of startups and a more agile business world in general, women are leading marketing departments in every sector imaginable. But women are not only taking the […]

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]]> How top marketers stand out in a crowded real estate market https://campaignme.com/how-top-marketers-stand-out-in-a-crowded-real-estate-market/ Mon, 21 Apr 2025 05:30:47 +0000 https://campaignme.com/?p=101025 How can marketers be heard among the hundreds of other companies marketing to their target audience? In a city like Dubai, where the real estate market is saturated with agencies and developers all trying to get the attention of the same buyers and sellers, standing out in such a crowded space is increasingly challenging. Having […]

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]]> Créo Global picks Jaimesha Patel as Chief Executive Officer https://campaignme.com/creo-picks-jaimesha-patel-as-chief-executive-officer/ Wed, 16 Apr 2025 05:00:29 +0000 https://campaignme.com/?p=100841 Integrated growth and transformation partner Créo Global has named Jaimesha Patel as its new Chief Executive Officer, effective March 2025, in line with the agency’s focus on performance marketing, strategic creativity and business transformation rooted in real-world impact. With more than 20 years of international experience across the UK, Europe, Asia and the Middle East, […]

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