credibility Archives - Campaign Middle East

Why the UAE’s compressed second half will reward clarity

Shantelle Nagarajan — Wed, 03 Jun 2026 10:04:54 +0000

The second half of 2026 in the UAE is about to compress six months of delayed business decisions into three. That is going to test how clearly companies understand their positioning, leadership and commercial relevance. The signs are already visible. Conversations that disappeared in March are restarting. Q4 calendars are filling quickly. Family-office allocation timelines, […]

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Cannes, culture, care and credibility

Shantelle Nagarajan — Tue, 02 Jun 2026 11:24:34 +0000

The world of luxury has become increasingly progressive as fast-evolving culture and trends continue to dictate consumer preferences. To navigate these dynamic shifts, Sarah Mouaness, Celebrity Manager at HuManagement offers Campaign Middle East an expert take on how luxury brands can make the most of talent partnerships through authenticity and visibility that lives across red […]

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Trust within marketing: a pillar of business resilience in uncertain times

Anup Oommen — Mon, 25 May 2026 06:26:20 +0000

When everything seems to be uncertain, trust is a brand’s most important currency. That’s not a marketing platitude. It’s a lesson this region’s business community has been living in real time. Over the past few months, businesses across the Middle East have been navigating a particularly acute moment of uncertainty, one shaped by a rapidly […]

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PRCA MENA calls to ‘rest the mindset’ at its Annual Conference 2026

Anup Oommen — Fri, 15 May 2026 04:20:43 +0000

PRCA MENA has revealed the agenda for its Annual Conference 2026, set to take place on Thursday, 17 September 2026, under the theme ‘Reset the Mindset’ The region’s largest one-day symposium will bring together senior communications leaders in both the public and private sectors, policymakers, journalists, agency heads, creators and emerging talent. This year, the […]

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Al Zorah City residents reveal ‘The UAE’s Best-Kept Secret’ in new campaign

Anup Oommen — Mon, 20 Apr 2026 14:10:41 +0000

Some places impress, but Al Zorah City in Ajman amazes. And that’s the problem! It’s so good that its residents are trying their absolute best to keep it a secret. But with every nonchalant attempt to downplay how incredible Al Zorah City is, it only sounds more irresistible. Al Zorah City, a premier luxury coastal […]

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Part 2: What Arne Slot’s time at Liverpool tells us about personal branding

Anup Oommen — Wed, 08 Apr 2026 13:30:55 +0000

When Arne Slot arrived at Liverpool Football Club and steadily built towards a title-winning debut season, it felt like a case study in modern leadership and branding. So much so in fact I wrote about it for Campaign Middle East. Slot came across as humble, calm and composed. He was a clear, and seemingly natural, […]

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Why resilience and adaptability are the new operating system for PR

Anup Oommen — Tue, 07 Apr 2026 04:30:19 +0000

In an era of rapid technological and social change, public relations (PR) can no longer rely on static playbooks. The old ways of carefully controlled narratives and predictable news cycles have been replaced by something far more dynamic. Today’s communications landscape requires a new operating system with two core capabilities: resilience and adaptability. Resilience should […]

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Why most gaming partnerships fail to deliver – and how to fix them

Anup Oommen — Thu, 02 Apr 2026 05:30:44 +0000

Gaming isn’t niche. In the Middle East, it’s already mainstream, and most brands are still treating it like an experiment. Across the MENA region, there are tens of millions of active gamers, with estimates showing approximately 68–72 million gamers across key markets such as Saudi Arabia, UAE and Egypt alone, according to PwC, and that […]

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Does the creator economy need to tackle a credibility problem?

Anup Oommen — Tue, 31 Mar 2026 07:44:22 +0000

We are calling it the creator economy. But what we’re really witnessing is the attention economy. A $250bn industry that Goldman Sachs predicts will nearly double to $480bn by 2027. Yet, for all its growth, there’s a fundamental gap that no one is talking about. It is being built and shaped largely by people in […]

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You can fake enthusiasm, but you can’t fake trust

Anup Oommen — Fri, 27 Mar 2026 08:40:25 +0000

This is a hard lesson that PR professionals often learn. When I began my career, I believed that being a ‘social butterfly’ was the main job description. I still remember my first meeting with a prominent media editor; I thought a friendly, enthusiastic phone call would be enough to win him over. I was wrong. […]

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