creators Archives - Campaign Middle East https://campaignme.com/tag/creators/ Wed, 10 Jun 2026 09:43:46 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png creators Archives - Campaign Middle East https://campaignme.com/tag/creators/ 32 32 The human side of influencer marketing https://campaignme.com/the-human-side-of-influencer-marketing/ Wed, 10 Jun 2026 09:43:46 +0000 https://campaignme.com/?p=123178 In the years I have spent working in GCC influencer marketing, I have watched the industry get smarter at everything except the one thing that actually matters: building relationships that last. Brands spend months researching creators, optimising briefs, and tracking metrics. Then they are shocked when creators won’t work with them twice. The problem is […]

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]]> UGC is not a tactic; it’s the engine powering modern paid media https://campaignme.com/ugc-is-not-a-tactic-its-the-engine-powering-modern-paid-media/ Tue, 09 Jun 2026 04:20:21 +0000 https://campaignme.com/?p=123058 There’s a conversation happening in every media and marketing team right now. Cost per thousand impressions (CPMs) are rising. And yet performance is flatlining, or worse, declining. The instinct is to pour more budget into distribution. But the problem isn’t reach. It’s creative. Having spent more than a decade working with the world’s leading brands […]

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]]> L’Oréal Luxe Middle East adds makeup artists to Beauty Creator Club https://campaignme.com/loreal-luxe-middle-east-adds-makeup-artists-to-beauty-creator-club/ Thu, 04 Jun 2026 11:44:50 +0000 https://campaignme.com/?p=122934 The Beauty Creator Club initiative, launched by L’Oréal Luxe Middle East in 2024, has expanded to include professional makeup artists. With this update, the initiative, which started as a space for emerging and established content creators to develop their work, brings both sides of the cosmetic beauty industry into the same room. The aim is […]

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]]> Podcast: Xiaomi’s Wang Bing on building value-based premium in the Middle East https://campaignme.com/podcast-xiaomis-wang-bing-on-building-value-based-premium-in-the-middle-east/ Mon, 25 May 2026 04:00:44 +0000 https://campaignme.com/?p=122334 On the latest episode of Campaign Middle East’s On The Record podcast, Wang Bing, Head of Marketing, Xiaomi Middle East,  discusses the shift from value-driven pricing to value-based premium, the importance of storytelling and seamless ecosystems, balancing brand control and influencer collaborations, as well as evolving marketing strategies in the Middle East. Wang explains how premium is […]

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]]> Campaign Retail & Commerce Media Briefing: Maximising agentic AI, closed-loop outcomes & creator-led commerce https://campaignme.com/campaign-retail-commerce-media-briefing-maximising-agentic-ai-closed-loop-outcomes-creator-led-commerce/ Fri, 22 May 2026 14:38:23 +0000 https://campaignme.com/?p=122442 Campaign Middle East has successfully concluded its Campaign Breakfast Briefing: Retail & Commerce Media 2026, which brought together close to 200 attendees, including client-side marketers, agency leaders, retail media specialists, commerce platforms, brand custodians and creators at The Westin Dubai Mina Seyahi on Friday, 22 May 2026. At the outset, the event explored how AI-assisted […]

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]]> Samsung calls on MENA’s next Gen Creators to join Season 3 of Galaxy Circle https://campaignme.com/samsung-calls-on-menas-next-gen-creators-to-join-season-3-of-galaxy-circle/ Wed, 20 May 2026 07:31:34 +0000 https://campaignme.com/?p=122248 Samsung Electronics MENA has opened applications for Galaxy Circle, the third edition of its annual flagship creator program designed to identify the region’s most promising young creators and accelerate their growth through structured mentorship, visibility, and collaboration. Successful applicants will join a regional creator community offering expert-led mentoring, increased reach, community-driven challenges, and access to […]

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]]> Fitness with Spotify aims to bring movement into users daily routine in the UAE https://campaignme.com/fitness-with-spotify-aims-to-bring-movement-into-users-daily-routine/ Tue, 28 Apr 2026 13:08:05 +0000 https://campaignme.com/?p=121187 Starting today, Spotify will be introducing guided workout experiences on it’s platform, bringing fitness into the same ecosystem as music, podcasts, audiobooks, and video, in the UAE. The strategy behind this move comes from the ideology that time on Spotify should feel meaningful and intentional, not something that just slips away in a blur of […]

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]]> Athar Festival launches ‘Inside Athar’ series to help brands, creators and agencies stand out https://campaignme.com/athar-festival-launches-inside-athar-series-to-help-brands-creators-and-agencies-stand-out/ Thu, 23 Apr 2026 09:36:37 +0000 https://campaignme.com/?p=120966 As preparations ramp up for the next edition of Athar Festival, organisers have unveiled Inside Athar – a three-part online series designed to give the industry a clearer, more practical understanding of how to maximise participation across content, awards and brand activations. Taking place across three days, the online series brings together jury members, content […]

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]]> Halo AI picks Rouhana El Hage as Associate Partner to champion creator culture https://campaignme.com/halo-ai-picks-rouhana-el-hage-as-associate-partner-to-champion-creator-culture/ Thu, 16 Apr 2026 06:52:11 +0000 https://campaignme.com/?p=120636 Halo AI, the agentic AI platform for creator collaborations, has named Rouhana El Hage as Associate Partner, reinforcing its commitment to building a creator-first ecosystem powered by both technology and human insight. Since joining Halo AI in early 2025, El Hage has been a driving force behind the platform’s expansion, deepening relationships with creators across the […]

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]]> From media channel to brand architecture: How influencer marketing grew up https://campaignme.com/from-media-channel-to-brand-architecture-how-influencer-marketing-grew-up/ Mon, 13 Apr 2026 07:00:23 +0000 https://campaignme.com/?p=120400 It feels almost quaint to recall that influencer marketing was, not long ago, a line item and a channel squeezed in from whatever budget remained after the ‘real’ campaign had been planned. A nice-to-have. A vanity exercise. Something the brand could point to when asked whether it was “doing social.” We are living in a […]

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