creator partnerships Archives - Campaign Middle East https://campaignme.com/tag/creator-partnerships/ Fri, 15 May 2026 17:37:42 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png creator partnerships Archives - Campaign Middle East https://campaignme.com/tag/creator-partnerships/ 32 32 First wave of speakers revealed for retail media Breakfast Briefing https://campaignme.com/speakers-revealed-for-campaign-middle-easts-retail-media-breakfast-briefing/ Fri, 15 May 2026 14:00:28 +0000 https://campaignme.com/?p=122052 The first look at the speakers for the Campaign Breakfast Briefing: Retail & Commerce Media have been revealed. Taking place next week on Friday 22 May 2026 at 8 a.m. at the Westin Dubai Mina Seyahi, this event will bring together senior marketers to explore the next chapter of retail media and commerce media in […]

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]]> Dubai-based Zodiac Global expands into influencer marketing, creator partnerships https://campaignme.com/dubai-based-zodiac-global-expands-into-influencer-marketing-creator-partnerships/ Thu, 07 May 2026 04:00:14 +0000 https://campaignme.com/?p=121671 Dubai-born talent management business Zodiac Global has officially expanded into influencer marketing and creator partnerships, responding to growing regional demand for more integrated, creator-first marketing solutions across the UAE and wider GCC. Originally launched as a talent management business focused on representing British and international creators living in the UAE, Zodiac Global has seen rapid growth […]

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]]> Industry Snapshot: The new social playbook https://campaignme.com/industry-snapshot-the-new-social-playbook/ Mon, 13 Apr 2026 05:17:35 +0000 https://campaignme.com/?p=120346 In this industry snapshot, Anna Rozwandowicz, Founder and CEO of The Story Mob, highlights how brands are rethinking everything as social media matures from a distribution channel into a business-critical function, with AI, creators and community-led ecosystems shaping the new rules. What are the biggest shifts you are seeing in how brands are investing across […]

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]]> SHEIN offers consumers access to ‘Beauty Glow Up’ in latest campaign https://campaignme.com/shein-offers-consumers-access-to-beauty-glow-up-in-latest-campaign/ Mon, 23 Feb 2026 06:52:44 +0000 https://campaignme.com/?p=116675 SHEIN has unveiled its Beauty Glow Up campaign in collaboration with globally renowned brands such as SHEGLAM, Maybelline, Flormar, Essence, Revolution, Inglot, Catrice, Wet n Wild, K Beauty Brands and more. The campaign sets out to elevate SHEIN Beauty’s positioning in the Middle East by creating greater awareness, credibility and consideration for its expanding beauty […]

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]]> Cannes Lions 2025: Day 2 Highlights – Gold Lions roar and platforms reveal AI plays https://campaignme.com/cannes-lions-2025-day-2-highlights-gold-lions-roar-and-platforms-reveal-ai-plays/ Wed, 18 Jun 2025 06:38:39 +0000 https://campaignme.com/?p=103964 Day 2 at the Cannes Lions International Festival of Creativity 2025 offered respite from the heat thanks to lovely cloud cover through early parts of the day. It also brought a smile to the faces of those who bumped into old friends from across the globe, which led to a meaningful catch-up or heartfelt conversations […]

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]]> What are the biggest ‘campaign worries’ for UAE B2B marketers? https://campaignme.com/what-are-the-biggest-campaign-worries-for-uae-b2b-marketers/ Thu, 12 Jun 2025 07:20:11 +0000 https://campaignme.com/?p=103678 In today’s high-stakes, highly complex B2B landscape, 91 per cent of B2B marketers surveyed in the UAE say that grabbing audience attention is their biggest campaign worry, while 66 per cent say that investing in video is imperative to not lose out to competitors, according to new research from LinkedIn. 66 per cent of B2B […]

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