creator economy Archives - Campaign Middle East https://campaignme.com/tag/creator-economy/ Thu, 23 Jul 2026 13:15:55 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png creator economy Archives - Campaign Middle East https://campaignme.com/tag/creator-economy/ 32 32 GulfGotTalents launches platform to ease hiring process of models, actors for ad campaigns https://campaignme.com/gulfgottalents-launches-to-ease-hiring-process-for-models-actors-for-ad-campaigns/ Thu, 23 Jul 2026 12:30:02 +0000 https://campaignme.com/?p=125063 GulfGotTalents has launched a digital platform which aims to change the way brands, agencies and production companies find and hire creative talent. As the UAE’s creator economy continues to grow, the UAE-based digital marketplace found that many brands struggle to find the right model, actor or entertainer for a campaign. To close this gap, GulfGotTalents’ […]

The post GulfGotTalents launches platform to ease hiring process of models, actors for ad campaigns appeared first on Campaign Middle East.

]]> How 2026 World Cup drove record engagement across Meta’s platforms https://campaignme.com/how-2026-world-cup-drove-record-engagement-across-metas-platforms/ Thu, 23 Jul 2026 10:52:28 +0000 https://campaignme.com/?p=125037 The FIFA World Cup 2026™ didn’t just dominate stadiums and television screens – it also became one of the biggest moments ever across Meta’s platforms. This year’s tournament become of the biggest moments in Meta’s history with record-breaking user engagement across platforms WhatsApp, Instagram, Threads, and more. “This summer we set out to make Meta […]

The post How 2026 World Cup drove record engagement across Meta’s platforms appeared first on Campaign Middle East.

]]> Instagram new update lets users replace audio on published posts https://campaignme.com/instagram-new-update-lets-users-replace-audio-on-published-posts/ Thu, 23 Jul 2026 10:30:30 +0000 https://campaignme.com/?p=125033 Instagram is globally rolling out Replace Audio, allowing users to change the music on published feed posts and carousels without deleting and re-uploading them — all the while, preserving all of their existing likes, comments, and reach. Until now, updating the music on an existing post meant deleting it and starting over. Replace Audio makes it […]

The post Instagram new update lets users replace audio on published posts appeared first on Campaign Middle East.

]]> MKV Digital expands into Saudi Arabia with Asia Ali and Waqas Ali at the helm https://campaignme.com/mkv-digital-expands-into-saudi-arabia-with-asia-ali-and-waqas-ali-at-the-helm/ Fri, 17 Jul 2026 08:11:28 +0000 https://campaignme.com/?p=124881 Dubai-founded social and creator marketing agency MKV Digital has announced its expansion into Saudi Arabia alongside a strengthened leadership structure, marking the agency’s next phase of growth across the GCC and international markets. The expansion follows growing demand from brands and agency partners for specialist social and creator capabilities, as organisations increasingly look to build […]

The post MKV Digital expands into Saudi Arabia with Asia Ali and Waqas Ali at the helm appeared first on Campaign Middle East.

]]> Podcast: L’Oréal’s Olfa Messaoudi & Snap’s Antoine Challita on the creator economy https://campaignme.com/podcast-loreals-olfa-messaoudi-snaps-antoine-challita-reveal-power-of-creator-partnerships/ Thu, 16 Jul 2026 12:35:59 +0000 https://campaignme.com/?p=124730 The creator economy has matured to a point where brands can no longer afford to view it as a decorative media channel or a peripheral part of the marketing mix. Creators are no longer merely amplification channels meant to extend a campaign’s visibility after the strategy has been decided and the planning is complete. Influencers […]

The post Podcast: L’Oréal’s Olfa Messaoudi & Snap’s Antoine Challita on the creator economy appeared first on Campaign Middle East.

]]> L’Oréal Middle East reveals an inside look into its LOREALISTAR creator loyalty platform https://campaignme.com/loreal-middle-east-reveals-an-inside-look-to-its-lorealistar-creator-loyalty-platform/ Mon, 13 Jul 2026 06:56:14 +0000 https://campaignme.com/?p=124165 L’Oréal Middle East has launched its multi-brand creator loyalty platform LOREALISTAR in the GCC. The programme is designed to build authentic, long-term relationships between the L’Oréal Groupe’s brands and the region’s digital creator community. Open to creators with as few as 1,000 followers, the platform rewards genuine passion for our brands with exclusive access, upskilling, […]

The post L’Oréal Middle East reveals an inside look into its LOREALISTAR creator loyalty platform appeared first on Campaign Middle East.

]]> How communities are shaping the future of sports marketing https://campaignme.com/how-communities-are-shaping-the-future-of-sports-marketing/ Wed, 08 Jul 2026 09:36:54 +0000 https://campaignme.com/?p=124327 Somewhere in the gap between what brands say and what communities actually feel, the future of sports marketing in this region is being decided. The brands paying attention to people know that the old model is no longer enough. The traditional playbook made sense at a time when brands just needed to secure the sponsorship, […]

The post How communities are shaping the future of sports marketing appeared first on Campaign Middle East.

]]> Entertainment marketing agency UEG expands MENA presence with senior hire https://campaignme.com/entertainment-marketing-agency-ueg-expands-mena-presence-with-senior-hire/ Wed, 01 Jul 2026 05:39:47 +0000 https://campaignme.com/?p=124089 United Entertainment Group (UEG), the culture and entertainment marketing agency within DJE Holdings, has appointed Sawsan Abdillahi as SVP, Creator Partnerships for the Middle East and North Africa (MENA). The appointments aims to mark a significant step in the Edelman affiliated agency’s expansion across EMEA and the rapidly evolving creator economy in the Middle East. Based […]

The post Entertainment marketing agency UEG expands MENA presence with senior hire appeared first on Campaign Middle East.

]]> The trust layer: Why creators are now central to brand experience https://campaignme.com/the-trust-layer-why-creators-are-now-central-to-brand-experience/ Wed, 24 Jun 2026 07:16:13 +0000 https://campaignme.com/?p=123748 Last year, the conversation across our industry was whether brands could trust influencers. This year, the conversation has changed. Trust is no longer a question we ask about creators. It is the layer that increasingly defines the brand experience itself. In the Middle East, 78 per cent of consumers now discover new brands through social […]

The post The trust layer: Why creators are now central to brand experience appeared first on Campaign Middle East.

]]> Bukhash Brothers spotlight UAE-grown businesses through creator community initiative https://campaignme.com/bukhash-brothers-spotlight-uae-grown-businesses-through-creator-community-initivate/ Thu, 18 Jun 2026 06:44:42 +0000 https://campaignme.com/?p=123499 Bukhash Brothers launched a new community-driven initiative – BB Local Love. The initiative was designed to support UAE-grown businesses by connecting them with creators and influencers across the agency’s network. The initiative was rolled out a period of regional uncertainty and was aimed at supporting the local creators and businesses. It aimed to strengthen connections […]

The post Bukhash Brothers spotlight UAE-grown businesses through creator community initiative appeared first on Campaign Middle East.

]]>