creative production Archives - Campaign Middle East https://campaignme.com/tag/creative-production/ Mon, 08 Jun 2026 13:56:04 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png creative production Archives - Campaign Middle East https://campaignme.com/tag/creative-production/ 32 32 Jordan Tourism Board appoints FP7 McCANN UAE and Initiative MENAT for creative and media https://campaignme.com/jordan-tourism-board-appoints-fp7-mccann-uae-and-initiative-menat-for-creative-and-media/ Mon, 08 Jun 2026 13:40:12 +0000 https://campaignme.com/?p=123014 Following a competitive pitch, the Jordan Tourism Board has appointed FP7 McCANN UAE and Initiative MENAT reflecting a unified strategic and multi-disciplinary approach across creative, media and digital. Serving as the driving force behind Jordan’s tourism vision, the Jordan Tourism Board continues to elevate the Kingdom’s presence on the global stage by bringing its rich […]

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]]> Publicis Groupe Middle East picks Luma AI as Gen AI partner with HUMAIN Create https://campaignme.com/publicis-groupe-middle-east-picks-luma-ai-as-gen-ai-creative-partner-with-humain-create/ Thu, 12 Feb 2026 04:00:24 +0000 https://campaignme.com/?p=116122 Publicis Groupe Middle East has strategically partnered with Luma AI, a frontier artificial intelligence (AI) company building multimodal artificial general intelligence (AGI), to support AI-driven advertising, creative production and serve as the preferred generative AI technology partner for the Groupe across Saudi Arabia and the wider MENA region. Through the partnership, Publicis Groupe Middle East […]

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]]> Paris creative agency The Refreshment Club to launch MENA hub in Dubai https://campaignme.com/paris-creative-agency-the-refreshment-club-to-launch-mena-hub-in-dubai/ Thu, 07 Aug 2025 05:00:04 +0000 https://campaignme.com/?p=106455 Founded in Paris in 2019,  creative agency The Refreshment Club is set to officially open its Middle East hub with an office in Dubai in September 2025. The creative agency – whose work spans across communication, brand, and platform design for a new generation of luxury and lifestyle brands – will look to enable closer […]

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]]> The story beyond the script: Cinema’s sustainability premiere https://campaignme.com/the-story-beyond-the-script-cinemas-sustainability-premiere/ Mon, 28 Jul 2025 09:30:00 +0000 https://campaignme.com/?p=106018 There’s something timeless about the cinema experience: the hush as the lights dim, the collective anticipation, the larger than life stories that unfold on a screen. Cinema advertising has always invited brands to share the stage with these stories, reaching audiences when they are most receptive and inspired. And now, cinema is about to premiere […]

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]]> How integrated shopper and experiential marketing enhances brand visibility https://campaignme.com/how-integrated-shopper-and-experiential-marketing-enhances-brand-visibility/ Wed, 26 Mar 2025 12:50:05 +0000 https://campaignme.com/?p=98544 The UAE continues to lead in digital maturity, and marketers are tapping into integrated shopper and experiential strategies powered by technology to create more meaningful, measurable and immersive experiences. The result? Greater visibility, deeper engagement and stronger business outcomes. The new face of shopper and experiential marketing Experiential marketing has moved far beyond traditional displays […]

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]]> Predictions 2025: The year ahead for creative production https://campaignme.com/predictions-2025-the-year-ahead-for-creative-production/ Mon, 10 Feb 2025 13:55:38 +0000 https://campaignme.com/?p=95972 People are being bombarded with low-quality content on a daily basis. And this onslaught is only going to get worse. AI-generated content has taken over the internet and some experts predict that by 2026, up to 90 per cent of online content may be automated. The result is that people are craving high-quality, compelling storytelling […]

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]]> MCN launches Interact platform to further unite data, creative production, media and commerce https://campaignme.com/mcn-launches-interact-platform-to-unite-data-creative-production-media-and-commerce/ Tue, 26 Nov 2024 08:39:18 +0000 https://campaignme.com/?p=92704 MCN (Middle East Communications Network) has revealed the launch of Interact, an end-to-end connected platform powered by Kinesso, which unites data, creative production, media and commerce to further power personalised and scaled communications for clients. Fully integrated across MCN and its agencies, even in the Middle East, North Africa, and Turkey (MENAT) region, the global platform […]

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