creative economy Archives - Campaign Middle East https://campaignme.com/tag/creative-economy/ Mon, 08 Jun 2026 13:57:48 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png creative economy Archives - Campaign Middle East https://campaignme.com/tag/creative-economy/ 32 32 Athar – Saudi Festival of Creativity opens Call for Content for 2026 edition https://campaignme.com/athar-saudi-festival-of-creativity-opens-call-for-content-for-2026-edition/ Thu, 04 Jun 2026 05:00:41 +0000 https://campaignme.com/?p=122888 Athar – Saudi Festival of Creativity has officially opened its Call for Content, inviting local, regional and international experts from across the creative marketing ecosystem to shape the agenda for its upcoming edition. Industry professionals have been offered until 8 July 2026 to submit their proposals via the festival’s official website. Now entering its fourth […]

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]]> Dubai DET supports filming, release of Amazon MGM Studios’ Jack Ryan: Ghost War https://campaignme.com/dubai-det-supports-filming-release-of-amazon-mgm-studios-jack-ryan-ghost-war/ Mon, 01 Jun 2026 06:30:15 +0000 https://campaignme.com/?p=122667 Amazon MGM Studios has unveiled the global release of Tom Clancy’s Jack Ryan: Ghost War, whose key scenes were filmed in Dubai in collaboration with the Dubai Media Council and the Dubai Department of Economy and Tourism (DET). The new film further reinforces the emirate’s position as a leading global destination for media production while […]

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]]> A closer look at Saudi Arabia’s creative economy https://campaignme.com/a-closer-look-at-saudi-arabias-creative-economy/ Mon, 09 Mar 2026 07:03:22 +0000 https://campaignme.com/?p=117458 The Saudi creative industry is facing a growth paradox. Society is evolving faster than its narratives, and industry demand is expanding faster than the talent pipeline. But these tensions are signs of a sector being built at scale, in real time. If the next few years focus on authentic storytelling for a layered society and […]

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]]> T11 appoints Rob Hallett as President of Global Music and Festivals https://campaignme.com/t11-appoints-rob-hallett-as-president-of-global-music-and-festivals/ Tue, 24 Feb 2026 07:37:48 +0000 https://campaignme.com/?p=116828 Theory 11 Entertainment (T11), the Abu Dhabi-based live music and experiential events organiser, has announced the appointment of Rob Hallett as its new President of Global Music and Festivals, reinforcing the company’s ambition to deliver world-class entertainment experiences across the GCC. A British music executive with more than 40 years’ experience at the highest level […]

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]]> Dubai Culture, Spotify sign agreement to bolster the creative and music sectors https://campaignme.com/dubai-culture-spotify-sign-agreement-to-bolster-the-creative-and-music-sectors/ Mon, 26 Jan 2026 05:52:25 +0000 https://campaignme.com/?p=115074 Dubai Culture and Arts Authority (Dubai Culture) has signed a memorandum of understanding (MoU) with Spotify to strengthen collaboration across the music and creative sectors. The agreement signed in the presence of Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, Chairperson, Dubai Culture and Arts Authority (Dubai Culture), aims to enhance cooperation between […]

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]]> How media is shaping the rise of the regional creative economy https://campaignme.com/how-media-is-shaping-the-rise-of-the-regional-creative-economy/ Tue, 23 Dec 2025 10:00:47 +0000 https://campaignme.com/?p=113632 Something extraordinary is happening across the Middle East. Beyond the shimmering towers and mega-projects, a quieter but more powerful transformation is taking shape – one driven by creativity, culture, and communication. Across the region, we’re witnessing a new generation of artists, designers, filmmakers, and cultural entrepreneurs who are shaping the region’s creative economy. This movement […]

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]]> MCH Global strengthens commitment to the Kingdom with new Saudi office https://campaignme.com/mch-global-strengthens-commitment-to-the-kingdom-with-new-saudi-office/ Fri, 05 Dec 2025 05:30:35 +0000 https://campaignme.com/?p=112755 MCH Global, the experiential and events agency of the Swiss-based MCH Group, is expanding its Middle East presence with the launch of its Saudi Arabia office, marking the next chapter in the agency’s long-standing engagement with the Kingdom. This expansion builds on several years of collaboration within the Kingdom, where the agency has supported landmark […]

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]]> SMC Media, MMS reveal intent to merge https://campaignme.com/smc-media-mms-reveal-intent-to-merge/ Mon, 15 Sep 2025 13:44:46 +0000 https://campaignme.com/?p=108547 SMC Media, the advertising arm of SMC Group, and MBC Media Solutions (MMS) have signed a non-binding Memorandum of Understanding (MoU) to merge SMC Media with MMS. The companies said the step is intended to accelerate growth and expansion by unifying capabilities and expertise, ultimately establishing “the leading media and advertising entity in Saudi Arabia”. […]

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