creative direction Archives - Campaign Middle East https://campaignme.com/tag/creative-direction/ Thu, 16 Apr 2026 06:52:11 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png creative direction Archives - Campaign Middle East https://campaignme.com/tag/creative-direction/ 32 32 Halo AI picks Rouhana El Hage as Associate Partner to champion creator culture https://campaignme.com/halo-ai-picks-rouhana-el-hage-as-associate-partner-to-champion-creator-culture/ Thu, 16 Apr 2026 06:52:11 +0000 https://campaignme.com/?p=120636 Halo AI, the agentic AI platform for creator collaborations, has named Rouhana El Hage as Associate Partner, reinforcing its commitment to building a creator-first ecosystem powered by both technology and human insight. Since joining Halo AI in early 2025, El Hage has been a driving force behind the platform’s expansion, deepening relationships with creators across the […]

The post Halo AI picks Rouhana El Hage as Associate Partner to champion creator culture appeared first on Campaign Middle East.

]]> Luma launches Luma Agents powered by unified intelligence for creative work https://campaignme.com/luma-launches-luma-agents-powered-by-unified-intelligence-for-creative-work/ Fri, 06 Mar 2026 14:00:07 +0000 https://campaignme.com/?p=117384 Luma, which recently opened a dedicated office in Riyadh, Saudi Arabia, has launched Luma Agents, a new class of AI collaborators capable of executing end-to-end creative work across text, image, video and audio. Designed for agencies, marketing teams, studios and enterprise organisations who aspire to scale creative output without sacrificing quality, Luma Agents maintain full […]

The post Luma launches Luma Agents powered by unified intelligence for creative work appeared first on Campaign Middle East.

]]> AUTHORITY by AVANTGARDE chosen as marketing agency for Dubai Mall fashion festival https://campaignme.com/dubai-mall-picks-authority-by-avantgarde-as-marketing-agency-for-fashion-festival/ Tue, 16 Dec 2025 03:20:12 +0000 https://campaignme.com/?p=113234 After four months of working behind the scenes, AUTHORITY by AVANTGARDE has been confirmed as the 360-degree marketing agency leading the Dubai Mall Festival of Fashion (DMFOF), one of the largest fashion festivals of its kind in the region. AUTHORITY by AVANTGARDE has been responsible for shaping and delivering the entire creative, strategic and marketing […]

The post AUTHORITY by AVANTGARDE chosen as marketing agency for Dubai Mall fashion festival appeared first on Campaign Middle East.

]]> Louvre Abu Dhabi selects All About Brands as creative and marketing agency of record https://campaignme.com/louvre-abu-dhabi-selects-all-about-brands-as-creative-and-marketing-agency/ Thu, 11 Dec 2025 03:35:58 +0000 https://campaignme.com/?p=112967 All About Brands has been appointed as the creative and marketing agency of record for Louvre Abu Dhabi. All About Brands will lead brand strategy, creative direction, and multimedia production for Louvre Abu Dhabi, delivering marketing campaigns and promotional support. This will include engaging audiences locally, regionally, and internationally, and elevating the museum’s brand identity. […]

The post Louvre Abu Dhabi selects All About Brands as creative and marketing agency of record appeared first on Campaign Middle East.

]]> Those That Do appoints Claire Sutton as Creative Director effective immediately https://campaignme.com/those-that-do-appoints-claire-sutton-as-creative-director-effective-immediately/ Wed, 24 Sep 2025 05:00:21 +0000 https://campaignme.com/?p=109020 Independent full-service creative agency, Those That Do, has appointed award-winning art director and designer, Claire Sutton, as its new Creative Director, bolstering the agency’s creative offering. In the newly created role Sutton will lead creative delivery for Those That Do clients across its offices in Sydney, Melbourne, London and Dubai, overseeing creative direction and leading the […]

The post Those That Do appoints Claire Sutton as Creative Director effective immediately appeared first on Campaign Middle East.

]]> Saudi’s King Salman Park appoints Chief Communications and Marketing Officer https://campaignme.com/saudis-king-salman-park-foundation-appoints-chief-communications-and-marketing-officer/ Mon, 04 Aug 2025 05:00:30 +0000 https://campaignme.com/?p=106276 Saudi Arabia’s King Salman Park Foundation, one of Riyadh’s four mega-projects, has appointed Simon Shaw as its Chief Communications and Marketing Officer. Shaw, who moved to Riyadh in April 2025 to take up the role, will oversee marketing and brand communications for King Salman Park. With prior roles as the Global Chief Creative Strategy Officer […]

The post Saudi’s King Salman Park appoints Chief Communications and Marketing Officer appeared first on Campaign Middle East.

]]> SOCIALEYEZ wins Abu Dhabi Department of Government Enablement account https://campaignme.com/socialeyez-wins-abu-dhabi-department-of-government-enablement-account/ Thu, 12 Jun 2025 06:40:43 +0000 https://campaignme.com/?p=103667 SOCIALEYEZ, a leading team of creative strategists in the Middle East, has revealed its newest client win: the Department of Government Enablement (DGE) in Abu Dhabi. Effective 1 April 2025, SOCIALEYEZ was appointed as the official creative agency for DGE, including its sub-accounts TAMM and MAWAHEB. As part of this strategic partnership, SOCIALEYEZ will manage […]

The post SOCIALEYEZ wins Abu Dhabi Department of Government Enablement account appeared first on Campaign Middle East.

]]> Podcast: Spiro’s Virginia Ocampo: ‘Move from events to strategic experiences’ https://campaignme.com/podcast-spiros-virginia-ocampo-move-from-planned-events-to-strategic-experiences/ Mon, 02 Jun 2025 07:00:59 +0000 https://campaignme.com/?p=103060 On the latest episode of Campaign Middle East’s On The Record podcast, Virginia Ocampo, the Director of Global Strategy at Spiro, discusses how to build meaningful, experiential strategies, ensuring cultural relevance, brand safety and consistency in global brand positioning while leaning into data analytics and AI-led consumer behaviour insights. Beginning the conversation, Ocampo said, “Artificial intelligence and […]

The post Podcast: Spiro’s Virginia Ocampo: ‘Move from events to strategic experiences’ appeared first on Campaign Middle East.

]]> Carlsberg taps M&C Saatchi Middle East for strategic and creative services https://campaignme.com/carlsberg-taps-mc-saatchi-middle-east-for-strategic-and-creative-services/ Wed, 27 Nov 2024 07:15:02 +0000 https://campaignme.com/?p=92773 Carlsberg Group Middle East has appointed M&C Saatchi Middle East as its lead creative agency, signing a three-year contract for strategic and creative services across the Carlsberg portfolio in the region. M&C Saatchi will lead strategic consultancy, PR, and creative direction for Carlsberg’s brands in the GCC, with a primary focus on Saudi Arabia and […]

The post Carlsberg taps M&C Saatchi Middle East for strategic and creative services appeared first on Campaign Middle East.

]]> Careem Rides picks Chain Reaction for creative support in KSA https://campaignme.com/careem-rides-picks-chain-reaction-for-creative-support-in-ksa/ Thu, 05 Sep 2024 06:55:08 +0000 https://campaignme.com/?p=89210 Regional digital marketing agency Chain Reaction has revealed that it has been chosen by Careem Rides to support the brand in Saudi Arabia. Chain Reaction will work with Careem Rides to support the brand’s overall creative direction and strategy in the Kingdom. The partnership will also focus on elevating the overall customer and captain experience […]

The post Careem Rides picks Chain Reaction for creative support in KSA appeared first on Campaign Middle East.

]]>